北京招聘

职位描述：
Job Description: APAC Marketing Director

Summary:
The APAC Marketing Director will be responsible for developing and executing Merkle’s APAC marketing strategy, with a strong focus on China, as well as the broader APAC region. In APAC, the Marketing Director will need to develop and launch the Merkle brand, and drive growth for Merkle in the form of lead generation and demand generation. The role will work closely with APAC leadership, and will report to the global CMO.

Role & Responsibilities:
 
? Responsible for the development and execution of Merkle’s APAC Marketing Plan
o The development of the plan is done in consultation with the global CMO, Head of Marketing Americas/APAC, the President APAC and the APAC Chief Growth Officer
o The objectives of the plan are consistent with the global plan
？ 80% focus on lead generation
？ 20% focus on reputation development of brand (though this percentage will be higher in initial phases of building the brand in the region)
o The plan will follow the global model: database driven, use of thought leadership as representation of the brand, engagement in social and press relations and use of events, 3rd party and owned
o The focus will initially be heavy on China (60%) with APAC (40%). This wil shift over time as we expand in the region.
? Responsible for development and management of the APAC marketing budget, which is approved at the global level in consultation with APAC management
? KPIs are likely to include:
o Development of an APAC database within the global Salesforce database instance
o New to database growth
o MQL generation and growth
o SQL generation and growth
o Stage0 opportunities/handoff to sales
o Pipeline generation (pipeline $, won $, FY revenue)
o Measure of thought leadership in market including mentions, exposure and engagement
o Awards management
o Growth of Merkle’s social media presence
o Reputation building and management (inputs, SoV, PR, etc.)
? The APAC Marketing Director will work close with the APAC Growth Officer as well as Client leader(s), as required. The role will be highly collaborative with the management of the APAC Leadership Team and by extension the APAC office leadership
? They will collaborate with the global marketing team, drawing in resource as appropriate/possible, and ensuring their plans are ‘on brand’ and market relevant
? Future marketing staff in APAC will report into the APAC Marketing Director
? The Marketing Director will hardline into the global CMO and dotted line into the President APAC
 
? The role is best suited to a collaborator and a self-started who is not intimidated or overwhelmed on building from the ground up
? This role requires strong presence and ability to get inputs from all areas of the business (SLT, client partners, delivery leads) to drive awards, original content and event presence and business results (pipeline)
 
Experience
 
? 8+ years experience in marketing, ideal 2+ years in marketing leadership, of a professional services firm, B2B, or ideally an agency
? Demonstrated experience as a collaborator, thought-leader, and ROI-driven marketer
? Ideally demonstrated understanding of People-based Marketing and it’s enabling capabilities and applications, database marketing and performance media
? Experience leading integrated performance marketing engagements
? Both a strategic and creative thinker, able to multi-task, who is rooted in measurement/results/performance
? Track record of thought leadership or the ability to manage thought leadership as a fundamental of marketing
? Experience marketing in China (mandatory) and in the APAC region outside of China (preferred)

Skills & Others:
? Bachelors degree in marketing, communication or advertising preferred
? Ability to work effectively with sales, market/regional/functional leaders to build consensus and lead and execute the marketing strategy
? Strong problem solving, strategic thinking and analytical skills
? Exceptional communications skills
? Fluent in Mandarin Chinese and English (working language)
? Comfortable with Microsoft systems (Word, PPT, Exl, etc)
? Experience with Salesforce/Pardot a bonus

Location: Shanghai (preferred)

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。