北京招聘

职位描述：
The position is responsible for developing the voice for Accor brand. In addition to writing, editing site content and crafting site promotions at social media platform. The main purpose for digital marketing manager is to create relevant content to all our brands and increase engagement at social platforms.
 
Primary Responsibilities
Social
The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound/outbound traffic and cultivate leads and sales.
Closely work with wechat agency to develop our wechat strategy, implement the strategy across to different hotels for cross promotion
In charge of marketing campaign across varies social media paltforms
By maintaining a constant online presence, the SMM will be aware of any new updates and technologies being introduced and therefore, will be first in line to adapt and use these new updates to the company's advantage.
 
Hotel Support
Support and train properties to develop hotel own content
Train China Hotel DOSM and E-commerce manager: what they can utilize on social network.
Promote Accor Digital Initiatives (social campaign) toward Accor China Hotels for participation.
 
Knowledge and Experience
At least 3 years of experience in social media
Experience managing KOL and different digital platforms
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants and how each platform can be deployed in different scenarios
Maintain excellent writing and language skills in both English and Chinese
Display ability to effectively communicate information and ideas in written and video forma
 
Bachelor's degree.in media, web design and communication or related field
Strong hands-on Hotel digital marketing experience of campaign creation, website planning & content management, and social media animation.
Strong communication skills.
Skilled in the use of Microsoft Office applications, including Excel and Word.

雅高作为全球领先的酒店集团，在全球110个国家拥有5,100多家酒店和10,000家餐饮场所。雅高集团拥有行业内最具多样化及完整性的酒店生态系统之一，包括奢华及高端品牌、中端和经济型酒店、独到的生活方式理念、娱乐和夜生活场所、餐厅和酒吧、服务型品牌寓所、共享住宿酒店、礼宾服务以及联合办公空间等。同时，雅高集团还拥有风格各异的品牌组合及大约26万名团队成员，遍及全球各地。超过6,800万会员享受雅高集团的全面客户忠诚计划ALL - Accor Live Limitless 雅高心悦界——集礼遇、服务与体验为一体的日常生活方式的贴心旅伴。

集团设立有Planet 21 – Acting Here（21世纪地球）项目、Accor Solidarity（雅高团结基金会）、RiiSE计划以及“ALL Heartist Fund”专项资金等多项计划，旨在通过商业道德、负责任旅游、环境可持续性、社区参与、多元与融合等多个渠道推动社会的积极行动。

雅高集团是目前全球第二大奢华酒店集团、全球名列前茅的生活方式运营商以及服务型品牌寓所领域的全球领导者。

雅高集团成立于1967年，拥有50余年的酒店运营经验，足迹遍布世界，在大中华区已运营超过35年。雅高旗下拥有从奢华、高端、生活方式、中端到优质经济型品牌共52个品牌，其中在大中华区有14个，包括奢华品牌莱佛士、费尔蒙、索菲特，高端品牌美憬阁、铂尔曼、瑞士酒店、美爵，以及中端品牌诺富特、美居，和经济型品牌宜必思等等，每个品牌各有特色，为宾客提供他们希望的别出心裁的体验。

截至2021年6月，雅高在大中华区共拥有超过480家运营酒店，共计89,900多间客房。目前雅高大中华区拥有约25,000名员工。