电商文案策划
屈臣氏个人用品商店有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2017-11-07
- 工作地点：广州-越秀区
- 工作经验：无工作经验
- 学历要求：本科
- 职位月薪：6-8千/月
- 职位类别：文案/策划
职位描述
职位描述：
该职位直接汇报给屈臣氏电商部门经理，负责屈臣氏各个经营店铺的日常活动营销规划，文案撰写，与运营、设计和市场部门保持良好沟通和执行。
工作职责：
1. 负责制定每月营销方案撰写，店铺主题活动组织和规划。
2. 负责网店日常活动页面规划，文案撰写和执行等工作。
3. 负责对外（第三方电商平台、供应商）沟通营销活动（品牌合作，平台活动等）和方案协调执行，对内（门店、运营）沟通营销计划执行和推进。
4. 对店铺营销活动各项数据进行收集、统计、归纳，总结。
5. 与屈臣氏内部各个部门保持良好的合作，开展并跟进内部项目。
工作要求：
1. 2年以上电商平台活动策划或4A广告公司SAE/AAM经验，有电商运营或护肤品和化妆品行业经验优先
2. 具备以下职业经验之一：
A. 电商文案经验：活动页面和商品详情页策划经验丰富，熟悉电商各类平台官方活动、规则和执行经验。
B. 数字营销经验：社会化媒体撰写和内容型文案经验丰富，品牌意识较强，思维活跃，有效与设计师沟通视觉传达和画面创意。
3. 广告学、新闻、市场营销、高级文秘本科或以上学历
4. 工作认真细致、积极主动，心理素质强，有较强的抗压能力；
5. 愿意在电商上长远发展，学习能力强，做事条理清晰；
6. 良好的沟通能力、团队合作精神，具有高度的敬业精神，有责任心。
该职位直接汇报给屈臣氏电商部门经理，负责屈臣氏各个经营店铺的日常活动营销规划，文案撰写，与运营、设计和市场部门保持良好沟通和执行。
工作职责：
1. 负责制定每月营销方案撰写，店铺主题活动组织和规划。
2. 负责网店日常活动页面规划，文案撰写和执行等工作。
3. 负责对外（第三方电商平台、供应商）沟通营销活动（品牌合作，平台活动等）和方案协调执行，对内（门店、运营）沟通营销计划执行和推进。
4. 对店铺营销活动各项数据进行收集、统计、归纳，总结。
5. 与屈臣氏内部各个部门保持良好的合作，开展并跟进内部项目。
工作要求：
1. 2年以上电商平台活动策划或4A广告公司SAE/AAM经验，有电商运营或护肤品和化妆品行业经验优先
2. 具备以下职业经验之一：
A. 电商文案经验：活动页面和商品详情页策划经验丰富，熟悉电商各类平台官方活动、规则和执行经验。
B. 数字营销经验：社会化媒体撰写和内容型文案经验丰富，品牌意识较强，思维活跃，有效与设计师沟通视觉传达和画面创意。
3. 广告学、新闻、市场营销、高级文秘本科或以上学历
4. 工作认真细致、积极主动，心理素质强，有较强的抗压能力；
5. 愿意在电商上长远发展，学习能力强，做事条理清晰；
6. 良好的沟通能力、团队合作精神，具有高度的敬业精神，有责任心。
职能类别： 文案/策划
关键字： 电商 文案策划 活动策划 页面详情 内容运营
公司介绍
关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。
关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。
关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).
联系方式
- 公司地址：广东省广州市越秀区东风东路761号丽丰中心18楼 (邮编：510600)