北京招聘

职位描述：
岗位职责：
1、根据企业实际情况和消费者洞察，制定市场发展战略规划，确定品牌定位和提升策略，传播规划，并负责落地执行和监督检查；
2、市场研究及分析，跟踪分析消费者和竞品数据和市场表现，为营销产品改善提供建议；
3、负责品牌形象和产品形象的持续优化，提升品牌知名度；
4、媒体公关、品牌合作，负责拟定并监督执行市场、品牌规划与预算；
5、负责制定和执行媒体投放计划，跟踪和监督媒体投放效果，对新媒体有深入研究和实践经验。

任职资格：
1、硕士或以上学历优先；
2、8年以品牌策略、营销规划及Campaign执行实战经验, 媒体、公关工作经验，有成熟的品牌推广和市场营销能力；
3、熟悉社会化营销、移动互联网营销，有管控复杂多端项目经验（团队人数8人以上）；
4、具备较高的业务敏感度，消费者关系管理及客户线索管理相关知识丰富，具有数据解读能力及基础CRM知识；
5、具备人才培养与管理经验，沟通能力和团队合作意识强，良好的逻辑思维及创新能力；
6、吃苦耐劳。

LG Electronics was established in 1958, having marched along the way of development for over 50 years. During the past years, LG Electronics has grown as the representative company in Korea's telecommunication industry, through its sustained innovation and development of new technology and new products. Meanwhile, it has established itself as a leading figure in the global telecommunication industry, through the perfect integration of smart technology and stylish design as well as its global production and marketing system.

As the top-tier international corporation world-wide in the fields of digital home appliances and mobile communication solutions, LG Electronics is comprised of 5 business units. They include Home Entertainment, Home Appliance, Air Conditioning, Business Solution and Mobile Communications, operating overseas production bases and marketing departments around the world employing over 82000 people in 114 operations.

LG Electronics is operating a global R&D system that consists of 29 research centers and 6 design centers in Seoul (Korea), New Jersey (The USA), Beijing (China), Tokyo (Japan), New Delhi (India) and London (The UK), employing 16,000 people. With the world-wide leading products such as optical storage (35% of global market share), PDP (36%), CDMA cellular phone (21.2%), home air conditioner (18%), LCD & Plasma TV (9.7%), and DVD (10%), etc., LG Electronics is consistently consolidating its position as a global company.

Along with stable operation of all the business units especially mobile communication, 2008 annual sales on a global basis soared 20.8% to a company record-high level of KRW 49.33 Trillion (USD 36.22 Billion) with operating profit recording KRW 2.13 Trillion (USD 1.56 Billion). Consolidated sales including subsidiaries rose 18.4% YoY to KRW 63.18 Trillion (USD 46.39 Billion); consolidated operating profit reached KRW 4.05 Trillion (USD 2.97 Billion), for a margin of 6.4%, 1.1% point higher than 2007.

Since the establishment of the Huizhou factory in 1993, LG Electronics has been in China for 16 years. With the joint efforts of the employees, LG Electronics has become one of the representative enterprises in China's consumer electronics and telecommunications industry. Centered by LG Electronics (China) in Beijing, LG Electronics has 5 sales subsidiaries in Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, 1 R&D Center in Beijing, 13 factories and service net around China. LG Electronics (China) has become a strong corporation with more than USD 2.5 Billion investments and 36,000 employees. In China, LG Electronics achieved USD 10 Billion revenue in 2007, with the popularity in flat panel TVs, side-by-side refrigerators, front-loading washing machines, mobile phones, and monitors with consumers.

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