北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

PR Manager / 市场公关经理

志品集团LuxbaGroup

  • 公司规模:150-500人
  • 公司性质:外资(非欧美)
  • 公司行业:服装/纺织/皮革

职位信息

  • 发布日期:2017-11-12
  • 工作地点:上海-虹口区
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 语言要求:普通话精通 英语熟练
  • 职位月薪:2.5-3万/月
  • 职位类别:市场/营销/拓展经理  公关经理

职位描述

职位描述:
WHAT WOULD YOU DO

  • Develop and implement Marcom strategies, campaigns, and initiatives to (both above and below the line) to enhance brand image
  • Capitalize on international PR strategy to generate high local visibility
  • Develop and expand a strong network of industry contacts to seek out and secure new, interesting and relevant brand partnerships across the fashion, luxury, celebrity and lifestyle sectors
  • Coordinate and liaise with different parties e.g. Marcom agency, VIPs, Celebrities and Landlords
  • Organize and manage press days, photo-shoots and other press activities
  • Develop annual Marcom calendars and prepare press presentations accordingly
  • Initiate and follow up on celebrity endorsements and related activities
  • Develop and execute all in-store and offsite marketing and PR events
  • Drive consumer engagement with a heavy focus on digital and social media
  • Ensure consistent brand message through all communication channels
  • Prepare detailed marketing proposals for both internal and external parties
  • Analyze and evaluate PR results with measurable KPIs and closely monitor PR coverage and generating necessary competitor analysis
  • Prepare detailed event and regular reports for both internal and external parties
  • Manage and partner with PR agency to enhance PR results and brand awareness
  • Liaise and negotiate with other business partners for cross-selling and promotions
  • Prepare and organize all press materials and communique- Maintain best relationships with internal departments and external suppliers
  • Assist department head on any ad hoc projects and events

DO YOU HAVE WHAT IT TAKES?

  • PASSION for fashion!
  • Degree holder in Marketing, advertising, communications or business related subjects
  • 8+ years of solid marcom experience in fashion industry in China
  • Exposure in international fashion brand(s) a definite asset
  • Proven knowledge and experience on digital and social media
    Marcom agencies experience is a plus
  • Creative, driven, stable, ability to work under pressure
  • Ability to multi-task and possess good analytical skills
  • Experience in organizing sizable events
  • Energetic, sociable and excellent inter-personal skills
  • Strong network with media and celebrity agents
  • Proficient in MS Office applications
  • Fluent in Mandarin and English
  • Willing to travel

职能类别: 市场/营销/拓展经理 公关经理

关键字: Marketing, Fashion, PR & Media

公司介绍

关于志品集团:

作为大中华区高级消费品牌的管理集团,志品集团始终致力为追求时尚潮流及高雅品味生活的尊贵客户提供高级消费品牌。每件经过我们细心挑选的设计师佳品,都因其时尚前卫的风格、无可比拟的品质以及显赫的市场地位而卓越超群,充分满足高迎迎端品味人士和潮流群体的不同需求。
 
志品集团有限公司以声誉卓越的品牌为后盾,专注于供应链服务、品牌管理、分销及零售业务。作为高级消费品牌管理集团,志品集团有限公司以质量细致及风格时尚著称。有下列品牌,其中 Moschino , Dsquared2 和REDValentino 在中国已有50多家店铺。
 
Moschino 凭着独特风格的优质时装及配饰享负盛名,独特之中又往往流露出点点幽默意味,赢得国内中高端客户的赞赏,已风靡全国。

Dsquared2将时尚、音乐和戏剧完美融合,顺利捕捉到时尚媒介和时尚买手们的注意力。

REDValentino 是知名国际一线品牌Valentino的年轻副线品牌,为现代的的***消费者提供个性化、与众不同的设计,展现优雅、浪漫与众不同的风格。


愿景
成为领先的高级消费品牌管理集团

使命
透过创意及专业知识,推广既可负担又可享受的奢华生活方式
待客以诚,尽心尽力
以高瞻远瞩的眼光预测市场变化,以别树一格的行动来灵活应对
贡献社会,关注环保

核心价值
创新、进取
精益求精
诚信可靠
员工成长及发展
社会责任

联系方式

  • 公司地址:深圳市罗湖区宝安南路1881号华润万象城3层348349号铺位