市场经理
北京众辉国际体育管理有限公司
- 公司规模:50-150人
- 公司性质:民营公司
- 公司行业:娱乐/休闲/体育 教育/培训/院校
职位信息
- 发布日期:2017-11-05
- 工作地点:北京-朝阳区
- 工作经验:无工作经验
- 学历要求:大专
- 职位月薪:1-1.5万/月
- 职位类别:市场/营销/拓展经理 市场分析/调研人员
职位描述
职位描述:
市场经理岗位要求:
1、 负责配合公司年度计划及发展方向,制定市场部年度和月度工作计划并执行;
2、 根据社会热点及重要节假日策划线上及线下校区及品牌活动;
3、 能够有效利用网站、微博、公众号等线上资源进行宣传扩大招生;
4、 组织带领市场团队拓展、建立、维护各个渠道相关机构的合作关系,为招生引流。
5、 利用互联网营销手段推广产品,收集相关数据,统计分析效果并优化;
6、 负责对公司产品进行包装策划,专题文案及制作宣传物料;
7、 负责组织搜集市场信息、行业政策、竞争对手动向、客户信息等,分析市场发展趋势;为公司下阶段发展及招生提出指导建议。
8、 每周、每季度提出市场分析报告,及时整合月度和年度市场工作完成情况报表,做好分析报表并汇报上级;
9、 负责400电话外呼团队的管理及课程咨询工作,并做好与其他城市负责人的咨询数据对接工作;
10、负责公司网站的日常新闻发布及课程的更新,并优化网站内容;
任职要求:
1、 本科以上学历,营销、广告、新闻、公关相关专业优先;
2、 有3年以上的市场推广经验,至少1年的互联网及新媒体推广经验,团队管理经验丰富。
3、 熟悉教育培训行业尤其体育培训行业的推广方式及渠道。
4、 具有较强开拓能力、沟通能力、数据分析能力及抗压能力;
5、 对新媒体及线上推广有丰富的经验;
市场经理岗位要求:
1、 负责配合公司年度计划及发展方向,制定市场部年度和月度工作计划并执行;
2、 根据社会热点及重要节假日策划线上及线下校区及品牌活动;
3、 能够有效利用网站、微博、公众号等线上资源进行宣传扩大招生;
4、 组织带领市场团队拓展、建立、维护各个渠道相关机构的合作关系,为招生引流。
5、 利用互联网营销手段推广产品,收集相关数据,统计分析效果并优化;
6、 负责对公司产品进行包装策划,专题文案及制作宣传物料;
7、 负责组织搜集市场信息、行业政策、竞争对手动向、客户信息等,分析市场发展趋势;为公司下阶段发展及招生提出指导建议。
8、 每周、每季度提出市场分析报告,及时整合月度和年度市场工作完成情况报表,做好分析报表并汇报上级;
9、 负责400电话外呼团队的管理及课程咨询工作,并做好与其他城市负责人的咨询数据对接工作;
10、负责公司网站的日常新闻发布及课程的更新,并优化网站内容;
任职要求:
1、 本科以上学历,营销、广告、新闻、公关相关专业优先;
2、 有3年以上的市场推广经验,至少1年的互联网及新媒体推广经验,团队管理经验丰富。
3、 熟悉教育培训行业尤其体育培训行业的推广方式及渠道。
4、 具有较强开拓能力、沟通能力、数据分析能力及抗压能力;
5、 对新媒体及线上推广有丰富的经验;
职能类别: 市场/营销/拓展经理 市场分析/调研人员
公司介绍
北京众辉国际体育管理有限公司(简称“众辉体育”),成立于2004年8月,是以姚明的经纪管理团队——“姚之队”为底蕴的国际体育营销管理公司,主要从事体育赛事管理、运动员经纪代理、运动队商务推广、体育市场咨询服务、体育产品推广和代理等业务,是中国本土最具资源优势及管理实力的专业体育营销公司之一。
自公司成立以来,众辉体育凭借雄厚的体育资源、卓越的国际化的视野以及丰富的市场管理经验,将国际体育管理的先进理念和操作方法运用到中国市场的实战中,以此推动中国体育产业蓬勃发展并逐步与国际接轨。
在运动员和运动队经纪领域,众辉体育独树一帜,成为姚明、中国羽毛球队、上海东方篮球队等众多国内外优秀的运动员和运动队的经纪代理机构。
在赛事运营方面,众辉体育发起并成功地推广了中国大学生男子篮球超级联赛;积极参与到上海国际田径黄金联赛的各项运营管理中;更成功承办了“姚纳慈善之旅”的大型公益比赛及慈善晚宴、“中国男子篮球职业联赛(CBA)”揭幕战等广受关注的赛事活动。
在体育营销领域,众辉体育从体育营销顾问的角度出发,为企业提供系统的体育营销策略,选择合适的体育资源,策划有效的营销活动,监督完整的计划实施并且提供科学的分析报告。
经过9年发展与壮大,众辉体育与政府、体育、教育等相关部门和众多国内外知名企业建立了良好的合作关系。
Founded in August 2004, Beijing Starz International Sports Management Co., Ltd ( hereafter referred to as “Starz Sports”), is a global sports marketing and management company based on agent services for Yao Ming or better known as Team Yao. Starz Sports specializes in Sports Events Management, Athlete Agent Services, Sports Team BD Services, Sports Market Consultancy, Sports Products Promotions and Agent Services etc., and is one of the leading professional sports marketing service providers with the best local Chinese resources and the strongest management capabilities.
Since its inception, Starz Sports has been leveraging its strong resources, excellent global perspective and rich marketing experience and the start-of-the-art sports management concepts and techniques in China's local marketing practice and has been working to integrate China's booming sports industry with the rest of the world.
In the area of agent services for athletes and sports teams, Starz Sports has established its unique market leadership, serving as the local agent for excellent sportsmen and sports teams from home and abroad, including Yao Ming, Chinese National Badminton Team and Shanghai Oriental Basketball Team, to name just a few.
In the area of sports events management, Starz Sports has initiated and successfully promoted he most popular Chinese University Basketball Super League (CUBS), has been a key service provider throughout the operations and management of Shanghai Golden Grand Prix, and has successfully hosted the Yao and Nash Charity Gala (including a charity game and a charity dinner).
In the area of sports marketing, Starz Sports, as a professional sports marketing consultancy, has been providing clients with systematic marketing solutions by selecting suitable sports resources and planning effective marketing activities. In addition, we monitor the implementation of all marketing plans and provide scientific follow-up analytical reports.
Through nine years of growth and expansion, Starz Sports has established close ties with government authorities in charge of sports and education as well as top Chinese and international enterprises.
体育让人生更精彩!众辉让体育更精彩!
Sports makes life better! Starz Sports makes sports better!
自公司成立以来,众辉体育凭借雄厚的体育资源、卓越的国际化的视野以及丰富的市场管理经验,将国际体育管理的先进理念和操作方法运用到中国市场的实战中,以此推动中国体育产业蓬勃发展并逐步与国际接轨。
在运动员和运动队经纪领域,众辉体育独树一帜,成为姚明、中国羽毛球队、上海东方篮球队等众多国内外优秀的运动员和运动队的经纪代理机构。
在赛事运营方面,众辉体育发起并成功地推广了中国大学生男子篮球超级联赛;积极参与到上海国际田径黄金联赛的各项运营管理中;更成功承办了“姚纳慈善之旅”的大型公益比赛及慈善晚宴、“中国男子篮球职业联赛(CBA)”揭幕战等广受关注的赛事活动。
在体育营销领域,众辉体育从体育营销顾问的角度出发,为企业提供系统的体育营销策略,选择合适的体育资源,策划有效的营销活动,监督完整的计划实施并且提供科学的分析报告。
经过9年发展与壮大,众辉体育与政府、体育、教育等相关部门和众多国内外知名企业建立了良好的合作关系。
Founded in August 2004, Beijing Starz International Sports Management Co., Ltd ( hereafter referred to as “Starz Sports”), is a global sports marketing and management company based on agent services for Yao Ming or better known as Team Yao. Starz Sports specializes in Sports Events Management, Athlete Agent Services, Sports Team BD Services, Sports Market Consultancy, Sports Products Promotions and Agent Services etc., and is one of the leading professional sports marketing service providers with the best local Chinese resources and the strongest management capabilities.
Since its inception, Starz Sports has been leveraging its strong resources, excellent global perspective and rich marketing experience and the start-of-the-art sports management concepts and techniques in China's local marketing practice and has been working to integrate China's booming sports industry with the rest of the world.
In the area of agent services for athletes and sports teams, Starz Sports has established its unique market leadership, serving as the local agent for excellent sportsmen and sports teams from home and abroad, including Yao Ming, Chinese National Badminton Team and Shanghai Oriental Basketball Team, to name just a few.
In the area of sports events management, Starz Sports has initiated and successfully promoted he most popular Chinese University Basketball Super League (CUBS), has been a key service provider throughout the operations and management of Shanghai Golden Grand Prix, and has successfully hosted the Yao and Nash Charity Gala (including a charity game and a charity dinner).
In the area of sports marketing, Starz Sports, as a professional sports marketing consultancy, has been providing clients with systematic marketing solutions by selecting suitable sports resources and planning effective marketing activities. In addition, we monitor the implementation of all marketing plans and provide scientific follow-up analytical reports.
Through nine years of growth and expansion, Starz Sports has established close ties with government authorities in charge of sports and education as well as top Chinese and international enterprises.
体育让人生更精彩!众辉让体育更精彩!
Sports makes life better! Starz Sports makes sports better!
联系方式
- Email:shirui@starzsports.cn
- 公司地址:上班地址:广渠路3号竞园35B