北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展总监招聘

Marketing Manager/Marketing Head

飘亚健身(上海)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(非欧美)
  • 公司行业:娱乐/休闲/体育

职位信息

  • 发布日期:2017-11-10
  • 工作地点:上海
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位月薪:3-4万/月
  • 职位类别:市场/营销/拓展总监  市场/营销/拓展经理

职位描述

职位描述:

Responsibilities:

  • Lead Shanghai marketing (currently one direct report, but expanding) to drive guest traffic and new members
  • Formulate local marketing strategies and manage the marketing calendar & budget for Shanghai’s Pure Yoga, Pure Apparel, and soon-to-be Pure Fitness and nood food businesses in accordance with regional guidelines
  • Collaborate with other departments to create and implement club-specific activities, member referral programs and cross-unit promotions
  • Identify and develop marketing strategies including social media, digital advertising and PR, including influencer engagement and local content programmes
  • Identify segment opportunities and joint promotion partners to enhance market opportunities
  • Manage and execute all advertising and marketing collaterals both internally & externally
  • Coordinate PR activities and special events as assigned
  • Analyze results of marketing activities and compile regular data reports

Requirements:

  • University degree holder in Marketing or other relevant discipline
  • Min. 5 years of working experience in related fields at managerial position
  • Strong digital expertise and natural flair for innovation
  • Proactive, outgoing, creative and dynamic personality
  • Able to multi-task in a fast-paced environment
  • Possess great leadership, presentation, strategic and interpersonal skills
  • Have strong verbal and written communication skills in both Mandarin and English
  • Active interest in Yoga, Fitness and Wellbeing is a big advantage

职能类别: 市场/营销/拓展总监 市场/营销/拓展经理

公司介绍

关于Pure集团

Pure集团为亚洲顶尖的生活品牌,于2002年成立,总部设于香港。目前业务遍及香港、上海、新加坡、台北以至纽约。旗下品牌包括Pure Yoga 瑜伽中心、MyPureYoga网上瑜伽影片平台、Pure Fitness 健身中心、Pure Apparel瑜伽运动服饰和nood food健康饮食。Pure Yoga的瑜伽及冥想课程多元化,以团体班、小组或私人个别形式指导,亦会邀请国际知名的瑜伽大师举办研习讲座。Pure Fitness网罗各式最尖端的世界级训练选项,包括重量、心肺训练、以及团体健身班,均由充满热情的国际级导师和专业教练团队带领。配合品牌旗下Pure Apparel充满活力而富功能性的瑜伽运动服装及nood food的创新有机健康食品和冷压蔬果汁,Pure 集团全方位地凝聚社群,构建360度的健康生活。集团目前客户逾75,000人,员工超过1,900名。

Pure Fitness健身中心带动和支持大众投入健康生活。专门的设施包括全球首个270度Immersive Fitness?虚拟影院的健身教室、亚洲首个团体RealRyder? 室内单车教室、拳击专区、举重训练平台、草坪健身区、体操训练专区等。各中心均于开扬的功能训练空间设置先进训练器材,包括Kettlebells壶铃、Bulgarian Bags保加利亚训练袋等。 Pure Fitness于中国香港和新加坡均设有健身中心,国际团队网罗PTA Global认证的教练与专业导师,每周均设有超过50种不同的健身班,包括Les Mills 课程、Immersive Fitness?虚拟影院健身课程、TRX? Suspension Trainer和Rip Trainer、Boot Camp及各式舞蹈课堂。

Pure Yoga 卓越之处在于其国际级的专业导师团队,以及独一无二的设备,致力提供各式课程,包罗传统与现代。Pure Yoga将于2018年登陆北京王府中环,期待与您分享美妙的瑜伽之旅。

公司网址
Pure Yoga pure-yoga.com
MyPureYoga mypureyoga.com
Pure Fitness pure-fitness.com
Pure Apparel be-pure.com
nood food allnood.com


更多招聘详情,敬请联系
For recruitment enquiries, please call
+86 21 2231 0366
+86 21 2231 0342
Email: hr.sh@pure-international.com

联系方式

  • Email:hr.sh@pure-international.com