北京招聘

职位描述：
Main responsibilities

The scope of responsibility covers all channels promoting Societe Generale’s image and activities in China, in coordination with the respective contact(s) of the regional communication team. With the support of 2 communication executives which he/she will manage on a day-to-day basis, the Communication manager will deliver on the following:

Resources, monitoring and strategy:
Monitor communication budget for China
Define KPI and metrics
Follow-up and regular reporting on communication activity and impact
Participate in defining the communication roadmap for Asia-Pacific with a specific focus on China

Media relations:
Develop media plan for China
Identify media opportunities e.g. research, products/deals, corporate topics
Develop media relations with target media
Manage spokespersons
Manage crisis communication as and when relevant

Branding & advertising:
Custodian of brand guidelines and ensure local implementation for any usage
Contribute to regional advertising plan and support local implementation
Support sourcing of merchandising products and gifts, e.g. greeting cards, corporate gifts

Partnerships & Citizenship:
Implement activation of regional sponsorship platforms
Identify and manage local partnerships in line with SG’s image
Coordinate citizenship initiatives across SE Asia

Editorial & digital communication:
Produce regular content, focusing on business activities and corporate culture
Advertise content on digital channels: CMS and community management
Manage digital owned media channels to deliver communication to staff and other stakeholders
Manage China newsletters as and when published

Events:
Organize/support organization of client events locally in collaboration with Business Units
Create staff engagement through events supporting citizenship/internal social activities, in collaboration with HR
Support HR for student fairs and campus events, as relevant
The role implies also to assist the other Communication team members across Asia-Pacific as and when required.

Profile

Proven record in developing and implementing transversal communication strategies (using different channels, targeting different audiences, and promoting a wide range of image items)
Experience in the financial industry
Experience of team management
Strong writing skills, both in Mandarin and English
Hands-on approach yet with good sense of strategic use of communication


Skills

Strong relationship and adaptation skills: a team player with ability to work with all levels of staff in all business/support functions
Service-driven, dynamic and open-minded: a doer with ability to steer business/support functions towards a common goal
Agile, curious and forward-thinking: ability to question and revisit any action;
Trustworthy and transparent

Education & experience

University degree:
Marketing and/or Communication and/or Literature degree
Professional experience, among the following:
Communication department in listed companies
Specialised communication agencies
Editorial or marketing roles in a media

Languages

Fluency in Mandarin and English
Other languages - e.g. Cantonese… - is a plus

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SG Group was founded in 1864, it is one of the leading financial services groups in the Euro zone with 144 year-experience in Banking area and the10th largest French company by market cap. (EUR 46,2 bn).

SG Group is pursuing a profitable growth policy based on the selective development of its core activities (Retail banking & Financial Services, Global Investment Management & Services, Corporate & Investment Banking)through a combination of organic growth and acquisitions, and is drawing on a strong capacity for innovation geared towards satisfying its customers.

Continuing its growth and globalization strategy, the Société Générale group gathers nearly 151,000 employees, working in 82 countries. SG recognizes and promotes all talented people, regardless of their native country, their sex, their culture and their profile. Our employees' professional development is a priority and we have strong policies of career management, mobility and training in the whole Group, to be adapted to the needs of our different business lines and of our employees.