北京招聘

职位描述：
JOB PURPOSE工作目的：
Reporting on KPIs, business objectives and strategic goals. Generate omni customer insights from reports and analysis to support business decisions. Drive usage of customer insights across all customer touchpoints to maximize customer experience, optimize campaign results and build customer loyalty
汇报KPI、业务目标和战略目标数据支持，全渠道数据洞察以支持业务决策。通过各客户触点，推动客户洞察力，优化化客户体验，活动的结果来建立客户忠诚度。
KEY ACCOUNTABILITIES 主要职责:
Campaign Management 活动管理:
Assist manager or if assigned, take ownership of assigned projects in the end-to-end campaign management process for every campaign assigned including customer targeting, generating daily or weekly topline results and performing post mortems.
协助或听从经理分配，完成所负责项目的流程管理，包括客户的目标设定以及每日或每周的完成度剖析。
To proactively provide recommendations on targeting approach in the conversation with internal department and stakeholders
主动向公司内部部门以及相关方提供建议。
To ensure that target segments identified addressed the needs of every campaign to ultimately drive the desired business results
确保目标的每个细节都得到解决并且推动业务需要。
Work with CRM Program teams to ensure that necessary personalization is accurately implemented
与CRM项目组合作，确保准确执行必要的个性化及人群细分
Take an ownership in performing post mortem to evaluate campaign effectiveness and present the result and recommendations to stakeholders
评估活动的效益并向相关决策者提交分析结果和建议
Reporting and Analytics 报告和分析：
Assist manager or if assigned, take ownership in conducting brand or BU specific reporting and analysis to support reporting needs of BU and/or to address specific business issues or needs
协助或服从经理的分配，提供客户或部门所需要的报告和分析数据以解决对方的需求。
Assist manager or if assigned, take ownership in generating regular and adhoc reports as required. Take ownership on assigned projects. This includes understanding the objective of the report and needs of the stakeholder and delivering reports that addresses the required results
协助或服从经理的分配，完成定期以及临时性的报告，并完成相关项目，包括了解报告的目的，了解相关方的需求、相应提供报告，并处理所需的结果。
To participate in the development and implementation of customer analytics project as assigned
参与制定和执行所分配的客户分析项目
To design and develop reporting toolkit to monitor performance for campaigns including privilege programs and marketing programs on regular basis
设计和开发报告逻辑来定期监视活动表现，包括会员计划和和市场活动。
To present findings from omni customer insights and make recommendation to improve customer experience
呈现全方位客户洞察中的发现并提出建议来改进客户体验
Keep abreast of new analytics, technology and identify and evaluate potential opportunities for greater insights
及时了解新的分析方法、技术和识别方法，并评估潜在的机会
Strategic Initiative 战略建议：
Proactively make strategic recommendations to improve conversion, sales performance and customer experience.
主动提出能改善、转换销售业绩和客户体验的战略建议。
Identifying opportunities to use knowledge of customer behavior to maximize competitive advantage
发现能使用的客户行为，把握使优势最大化的准确的机遇。
Customer Database客户数据库：
To ensure data accuracy and improve visibility of key performance measures.
确保关键绩效指标的数据准确性并提高可见性。
To test and validate data availability
进行测试和验证数据可用性
To understand and keep abreast of developments in customers data and related processes and systems
理解和跟进客户数据的进展以及相关的流程和系统
Work with Tech team to ensure where possible to have data elements across all channels
与技术团队合作，以确保在所有渠道中有数据元素的可能的情况
REQUIREMENTS职位要求：
Degree holder in Computing/Big data/Statistics/Information System discipline
持有计算机/大数据/统计/信息系统学科学位
1-3 years’ experience in related field, preferably with luxury retail or retail experience or e-commerce experience
1-3年相关工作经验，有奢侈品零售或零售经验或电子商务经验者优先。
Experience in database marketing/campaign management, reporting and management information
有数据库营销/活动管理、报告和管理信息的经验
Be sensitive to data, able to analyses and translate data into meaningful reports with recommendations for business
对数据敏感，能够分析并将数据转换成有意义的报告，并提供商业建议。
Good understanding of campaign management and customer segmentation
熟悉活动管理和客户细分
Proficiency in SQL, and Microsoft Excel & PowerPoint (with experience in Google Analytics, Tableau is an advantage)
精通SQL、Excel和PowerPoint（有Google Analytics、Tableau经验优先）
Good command of written and spoken English and Chinese
良好的中英文书面、口语能力
Proactive and good at communication skills, a quick learner and adapt to the fast pace of retail industry, strong team spirit
积极主动，善于沟通，学习能力强，能适应零售行业的快速发展，有较强的团队合作精神。 举报 分享

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