在线营销总监 (Based in Beijing)
埃培智市场咨询（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：公关/市场推广/会展
职位信息
- 发布日期：2013-05-13
- 工作地点：北京
- 招聘人数：若干
- 职位类别：其他
职位描述
在线营销总监
你是否热爱创新和分享数字化信息？
如果是，请立即加入我们万博宣伟快速成长的优秀团队吧！在这里你会作为策略总监凭借公司已有的数字平台和产品，接触到那些令人兴奋的品牌，具体的客户方案以及正在研发的产品。
我们正在寻找积极进取、注重细节且具有团队精神和杰出品牌工作业绩的成员。我们需要你对前沿数字及社交媒体抱有极佳热情以及强大的理解能力。
希望拥有八年以上在代理机构或客户公司中有关战略策划的工作经验，同时拥有很强的沟通与创造能力。
能够适应快节奏的工作环境和限定期限的工作任务，能够平衡创意表达和商业目标。
策略计划
?与副总裁一起为中国地区TOP10客户增加收益，创造更多商业机会；
?与客户关系领袖（CRLs）及中国地区业务首脑建立良好的合作关系确保公司在最初阶段便能为客户作出正确的解决方案；
?通过对中国客户行为的深入理解（包括线上与线下）提炼品牌和产品属性中独一无二的、稳固的、令人兴奋的传播信息并创造处清晰、令人鼓舞、易于理解的、能够引发独特思路的简报。
创造性思维
?与团队共同进行头脑风暴和其他创造性思维发散，培养前沿创意概念和思维方式；
?与数字总监以及数字团队一起集思广益；
?不惧尝试最新最大胆的想法来鼓舞团队与客户。
商务管理
?保证项目按时并按预算进行；
?监督部门团队的工作流程并监察团队的工作效率；
?为副总裁、执行总监以及亚太区数字总管提供有利于客户发展的建议；
?能够适应在形势不清的情况下工作并找出理想的策划与行动指示来完成目标。
技能要求
?对社交媒体策略有深刻认识，并且能熟练结合品牌运用；
?对搜索引擎营销及搜索引擎优化有深入的理论知识和实践经验；
?充分熟悉网络舆情分析和社交监控平台；
?丰富的用户体验技术、产品等方面的实践经验；
?具有网站设计和构建等相关项目管理经验；
?具有活动数据分析和项目评估的经验；
?熟悉摄像和数字视频编辑的相关内容者优先；
?清楚理解中国的整体社交媒体情况，并在所有平台都有相关活动经验（如：微博，土豆/优酷，豆瓣，BBS，人人，开心，百度等）。
语言能力
?普通话流畅
?由于公司多数客户为跨国企业，需要有良好的英语读写和沟通能力。
请将您的简历投至： jobschina@webershandwick.com 或 ACheng@webershandwick.com或sdang@webershandwick.com
请关注我们：www.webershandwick.com
你是否热爱创新和分享数字化信息？
如果是，请立即加入我们万博宣伟快速成长的优秀团队吧！在这里你会作为策略总监凭借公司已有的数字平台和产品，接触到那些令人兴奋的品牌，具体的客户方案以及正在研发的产品。
我们正在寻找积极进取、注重细节且具有团队精神和杰出品牌工作业绩的成员。我们需要你对前沿数字及社交媒体抱有极佳热情以及强大的理解能力。
希望拥有八年以上在代理机构或客户公司中有关战略策划的工作经验，同时拥有很强的沟通与创造能力。
能够适应快节奏的工作环境和限定期限的工作任务，能够平衡创意表达和商业目标。
策略计划
?与副总裁一起为中国地区TOP10客户增加收益，创造更多商业机会；
?与客户关系领袖（CRLs）及中国地区业务首脑建立良好的合作关系确保公司在最初阶段便能为客户作出正确的解决方案；
?通过对中国客户行为的深入理解（包括线上与线下）提炼品牌和产品属性中独一无二的、稳固的、令人兴奋的传播信息并创造处清晰、令人鼓舞、易于理解的、能够引发独特思路的简报。
创造性思维
?与团队共同进行头脑风暴和其他创造性思维发散，培养前沿创意概念和思维方式；
?与数字总监以及数字团队一起集思广益；
?不惧尝试最新最大胆的想法来鼓舞团队与客户。
商务管理
?保证项目按时并按预算进行；
?监督部门团队的工作流程并监察团队的工作效率；
?为副总裁、执行总监以及亚太区数字总管提供有利于客户发展的建议；
?能够适应在形势不清的情况下工作并找出理想的策划与行动指示来完成目标。
技能要求
?对社交媒体策略有深刻认识，并且能熟练结合品牌运用；
?对搜索引擎营销及搜索引擎优化有深入的理论知识和实践经验；
?充分熟悉网络舆情分析和社交监控平台；
?丰富的用户体验技术、产品等方面的实践经验；
?具有网站设计和构建等相关项目管理经验；
?具有活动数据分析和项目评估的经验；
?熟悉摄像和数字视频编辑的相关内容者优先；
?清楚理解中国的整体社交媒体情况，并在所有平台都有相关活动经验（如：微博，土豆/优酷，豆瓣，BBS，人人，开心，百度等）。
语言能力
?普通话流畅
?由于公司多数客户为跨国企业，需要有良好的英语读写和沟通能力。
请将您的简历投至： jobschina@webershandwick.com 或 ACheng@webershandwick.com或sdang@webershandwick.com
请关注我们：www.webershandwick.com
公司介绍
About the Interpublic Group in China
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.
To learn more visit www.interpublic.com.
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
1. FutureBrand
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.
See www.futurebrand.com.
2. GolinHarris
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.
See www.golinharris.com.
3. Jack Morton
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.
See www.jackmorton.com.
4. Octagon
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.
See www.octagon.com
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.
Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See
www.webershandwick.com
www.webershandwick.asia
www.webershandwick.cn
6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.
www.devriespr.com
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.
To learn more visit www.interpublic.com.
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
1. FutureBrand
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.
See www.futurebrand.com.
2. GolinHarris
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.
See www.golinharris.com.
3. Jack Morton
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.
See www.jackmorton.com.
4. Octagon
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.
See www.octagon.com
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.
Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See
www.webershandwick.com
www.webershandwick.asia
www.webershandwick.cn
6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.
www.devriespr.com
联系方式
- Email：DDai@cmgrp.com
- 公司地址：上班地址：朝外大街16号中国人寿大厦