Marketing Manager-Innovation (职位编号:MJN001493)
美赞臣营养品(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:合资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-08-04
- 工作地点:广州-天河区
- 招聘人数:若干人
- 职位月薪:2.5-3万/月
- 职位类别:市场/营销/拓展经理
职位描述
岗位职责:
Recommended Behavioral Success Factors
? Strong cross functional leadership skill to assist the work team to achieve innovation objectives
? Strong analytical skill on consumer, market and competitive situation to set brand/product innovation strategy and generate solid business case for innovation projects
? Strong in generating ideas, sensing the external trends and needs. Passionate to solve problems with creativity.
? Able to make judgement to overcome complex/new problems
? Excellent written and oral communication skill across all level in the company in an direct, open and honest manner
? Strong at priority setting, multi-task project management capability esp. when work in a fast-paced environment
? Good initiation and follow-through & ensure execution excellence
Core Responsibilities
? Independently lead the China innovation projects leveraging PMO, R&D, RA, SC, global, regional and other multi-functional partners with timely update and necessary engagement with Marketing direction to ensure alignment at critical points
? Work with marketing director for insight/innovation idea/winning concept development, own through project leadership from creation to launch.
? Involvement in all aspects of China project launch tram, managing project schedules, contributor, monitor, problem solver, etc
? Continuously monitor new product performance, reflect consumer feedback to future product renovation.
? Provide clear objective for market research & utilize data in innovation, work with Insight team to recommend market research to be undertaken required. Translate research insight into business needs in the innovation funnel
? Enhance innovation capability through effectively leveraging 3rd party expertise, eg. External Packaging development expert
任职资格:
? Ideally a combination of Marketing and product development experience
? 10 years+ of increasing levels of responsibilities with strong experience in leading FMCG company or significant healthcare or medical/pharma products/brand marketing/new product development
? Strong in concept development and claim development
? Strong in business case rationalization and development
? Knowledge in major consumer research projects to bridge innovation with consumer needs and competitor insights
? Bachelor Degree, MBA is a plus
职能类别: 市场/营销/拓展经理
公司介绍
美赞臣创立于1905年,自创立起始终坚持以科学为本进行产品研发和创新,为全球婴幼儿提供科学营养。
1993年,美赞臣正式进入中国,在广州经济技术开发区设立占地面积约六万平方米的生产基地。美赞臣在中国市场拥有蓝臻、铂睿、安儿宝、全跃、亲舒、早产儿出院后配方、无乳糖配方等消费者熟悉的婴幼儿配方产品,每天守护宝宝健康成长,受到广大中国消费者的欢迎和喜爱。
2011年,投资额超过一亿元人民币在广州成立“美赞臣中国婴幼儿营养研发中心”,进一步推动中国与全球婴幼儿营养科学的交流合作和创新发展。
2021年9月9日,春华资本集团完成了对利洁时旗下大中华区(包括内地及港台地区)婴幼儿配方奶粉和儿童营养品业务92%股权的收购。美赞臣在中国的发展迎来全新的起点,成为本土持有、本地化管理、服务本土、独立运营的业务集团,开启以产研一体的全球资源全方位服务中国消费者新篇章。
联系方式
- Email:violet.wang@kornferry.com
- 公司地址:珠江东路8号,越秀金融大厦28楼
- 电话:15975318140