北京招聘

职位描述：
Marketing Executive, APC Marketing
Job title: Marketing Executive, APC Marketing

Line managers: Assistant Marketing Manager, Greater China
Department: Open Research Group
Location: Beijing
Purpose of the role: The Marketing Executive, APC Marketing, is responsible for the planning and implementation of marketing activities in Greater China to drive APC revenues to Open Research titles. This role requires strong planning and organizational skills, the ability to deliver marketing campaigns to time and budget, and the ability to analyse results and report on effectiveness of campaigns, as well as the ability to work with local and global colleagues across departments.

Responsible for:
Key tasks:
o Understand the needs of the market and collaborate with global, regional and local marketing colleagues to develop and execute marketing plans that drive APC revenues to the strategically important and fast growing Open Research journals.
o Plan and implement a range of marketing communications tactics to:
o Promote content to target audience
o Drive appropriate submissions to relevant journals
o Build and maintain good relationship with scientific communities in Greater China
o Generate revenue income
o Explore and implement creative and effective marketing activities to increase customer engagement
o Work with the Global marketing department to ensure that all branding used in marketing materials is consistent with Springer Nature global branding rules.
o Manage, track and maximise the cost-effectiveness of marketing budgets, and contribute forecast process as required.
o Analyse and report on ROI of activities
      Achieve specific KPIs as agreed with line manager
Key relationships:
o Internal: Relevant publishing, editorial, marketing service and marketing teams
o External: authors, editors, and other vendors as required

Qualifications:
? University Degree or similar professional qualification
? Awareness of industry trends and developments that target authors, researchers and scientific communities
? Understanding of the open access landscape would be an advantage

Skills/knowledge:
? Strong communication skills in Mandarin and English
? Strong skills in producing marketing copy in English and simplified Chinese
? Digital marketing（online campaigns） planning and implementation
? Proficiency in spreadsheet software (e.g. MS Excel)
? Creative sense, copywriting
? Numerical aptitude
? Works effectively to meet deadlines
? Ability to work as part of a team
? Excellent time and organizational management skills
? Familiar with Webtrekk and Google Analytics 举报 分享

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