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Marketing Program Manager

罗克韦尔自动化(中国)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:仪器仪表/工业自动化

职位信息

  • 发布日期:2017-08-03
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位类别:市场/营销/拓展经理  

职位描述

职位描述:
Key Responsibilities
? Work as an extension of the Industry Manager/Business Manager/Product Managers/OEM team to design and develop integrated marketing programs to execute the related strategies to drive awareness, preference, leads, and customer advocacy.
? Develop strategic annual execution plan and targets for programs.
? Create awareness and communication channel for related product and service to internal customers, channel partners and customers. Work with business owner to design promotion plan to attract customers.
? Work with business stakeholders to develop messaging, high quality content and marketing campaigns to support and drive customer acquisition and retention efforts.
? Prepare, schedule, and organize customer-facing activities to generate business opportunities.
? Develop or localize sales tools to provide value selling points and handy sales tools.
? Evaluate program through use of relevant metrics
? Delivers programs on occasion
? Translate market research data and technology/market trends into meaningful implications to the specific products.
? Localize and implement global and AP market development initiatives / programs which appropriate for Greater China market.
? Develop and manage marketing program budget for implementing marketing programs / initiatives.

Minimum Qualification:
? Bachelor’s degree in Marketing, Business or Automation.
? Proven marketing program working experience.
? Market vision and sales minded with good creativity
? Well-versed and experienced in marketing service-oriented solutions, not just products, with a strong ability to define, prioritize, and execute the right set of product marketing objectives to help grow demand for our industry leading services or solutions.
? Excellent interpersonal skills to interact with cross-functional teams and third parties with proven ability to influence without formal authority.
? Work experience in MS/SAP/Oracle/E-Commerce marketing field is added advantage.
? Project management and organizing abilities.
? Fluency in English

职能类别: 市场/营销/拓展经理

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公司介绍

  罗克韦尔自动化(NYSE:ROK)是全球领先的专门从事工业自动化与信息技术领域的企业之一,致力于帮助其客户提高生产力并推动世界实现可持续发展。罗克韦尔自动化公司总部位于威斯康星州密尔沃基,员工总数约为 23,000人,客户遍布全球80多个国家/地区。
  1988年罗克韦尔自动化进入中国,在国内有2000多名雇员,并设有五个培训中心,一个研发中心,一个软件开发中心,三个OEM中心,两个生产基地。
  罗克韦尔自动化集成控制和信息平台是制造业实现智能、安全和可持续生产的的基础。它帮助制造业利用互联企业实现未来智能制造愿景,提高决策水平和国际竞争力。
  “罗克韦尔自动化与中国大学共勉”项目开始于1998年,和国内70多所高校合作建立联合实验室,累计捐赠2.56亿人民币的设备、奖学和奖教金。该项目在持续不断地进行中。

联系方式

  • Email:dalian@ra.rockwell.com
  • 公司地址:大连市软件园东路40号22号楼10/11层