北京招聘

职位描述：

Definition of the function职能定义：

Title: Foodservice Key Account Manager

职位：餐饮大客户经理

Description: plan, execute and improve the marketing activities through strong market sense, market knowledge, and strong partnership with the agents to increase our brand awareness, build up stronger brand loyalty according to different brand’s strategy.

职位描述：根据不同品牌的战略，凭借强烈的市场触觉、市场知识以及与代理商的稳固的合作伙伴关系计划、执行和改善市场营销活动以增加品牌意识并建立更稳固的品牌忠诚度。

Hierarchical position上下级关系：

N+1: National Foodservice Business Development Manager

上一级：全国餐饮业务发展经理

N-1: Business Development Specialist

下一级：业务发展主管

Missions: see next page工作任务：见下一页

Required Profile职位要求：

Education : business school/ Food industry Engineer教育：商业学校/食品业工程师

Job experience: 3 to 5 years marketing experience in FMCG (including 2 years in China)

工作经验：快速消费品行业（FMCG）3至5年市场营销经验（其中2年需在中国）

Knowledge知识: commercial environment, marketing, communication and language of the country.相关国家的商业环境、市场营销、沟通和语言。

Know-how: To manage A&P activities suitable for the country efficiently, to understanding and analysis the market, consumers’ behaviour, to work in team, to organise merchandising.

专有技术：有效管理适合相关国家的广告和推广活动，了解并分析市场和消费者行为，团队合作、组织商品企划。

How to be: Participate/cooperate/ act positive/ adapt and analyse. Be open, ambitious, dynamic, humble, respectful, honest, curious, reliable and sense of observation.

任职条件：参与/合作/积极表现/适应及分析。个性开放、进取、活力、谦恭、令人尊敬、诚实、富有好奇心、可靠、具有洞察力。

Status and work conditions工作状态和条件：

Classification分类: Senior高级管理人员

Working material conditions工作物品: Lap top, Business card笔记本电

DUTIES AND RESPONSABILITIES职责

Responsibility 职责	Mission 工作任务	Action area 行动区域	Goal 目标
Sales销售	To negotiate and develop KA contracts and volumes 大客户年度合同以及销量的谈判和发展 To lead the workshop project for KA channel; 独立运作大客户的产品推广会 To develop new customers and the registration of the range of products 发展新客户和扩大产品线 To assist the manager to the develop the Group brands 协助经理发展集团品牌 To visit tenders and understand their needs. 定期拜访客户和了解客户需求	Commercial framework defined for the area 为区域设定的营销框架 Automatically Decision and actions 自主	To assist the manager to achieve the commercial objectives defined for the area. 协助经理完成辖区的销售任务
Administration and commercials 行政 和商业	To assist the manager to analyse the defined objectives 协助经理分析销售情况 To manage the customer account (credit, payment reminders) 管理客户账户（信用和应收账款） To manage the quality claims 处理质量问题投诉	Commercial framework defined for the area 为区域设定的营销框架 Customer portfolio for the area 辖区内客户	To assist the manager to organise the commercial management of the area in order to optimise results of this area 协助经理开展辖区内商业活动， 进而提高业绩
Marketing and Analysis 市场和分析	To analyse the achievements of the team and find the best corrective actions to improve the situation. 分析销售情况，提出有效的改进方案进而改善现状 To collect market information on the market and to react on it. 定期收集市场信息并进行有效应对 To assist the marketing manager to implement the promotion activities 协助市场部经理落实市场活动	Autonomy 自主 Autonomy 自主 Customer portfolio for the area 辖区内客户	Have a good knowledge of the area results 很好地了解区域市场
Management 管理	Settle objectives defined by the manager 完成经理设定的目标 Manage the sales team of the distributors 管理分销商的销售团队	Within the sales strategy framework of procedures 在程序的销售战略框架之内	Reinforce productivity of the sales team at our distributors. 加强分销商市场营销团队的执行、 效率和透明度

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公司介绍
    兰特黎斯集团创立于1933年，由BESNIER先生在法国西部产奶核心区建立，目前已发展成为全球最大的乳制品集团。2011年集团销售额达147亿欧元，其中国际出口业务占75%。
    迄今为止，兰特黎斯集团在35个国家共拥有198多个生产基地。旗下的著名品牌如Président（总统），Galbani，Lactel（兰特），Bridel，Société等在全球160多个国家蓬勃发展。
    兰特黎斯集团拥有丰富的乳制品生产经验，15年来一直致力于为亚洲市场提供优质的乳制品。

Group Introduction
Founded in 1933 by Mr Besnier in the west side of France, at the heart of the dairy region, Lactalis Group is now the world n°1 dairy group with an annual turnover of 14.7 billion euros in 2011 (75% outside of France).
With more than 198 production sites in 35 countries, Lactalis Group is active in more than 160 countries through a prestigious brand portfolio including Président, Galbani, Lactel, Bridel, Société…
With its strong dairy expertise, Lactalis Group has been exported its products in Asia for more than 15 years.

品牌介绍

President 总统

    1968年，总统品牌诞生了。作为***的法国品牌，总统旗下产品销往全世界160多个国家，2010年度销售额高达15亿欧元。它拥有强大的产品线包括奶油、黄油、天然奶酪、加工奶酪等乳制品。其不仅能满足人们日常烹调需要，同时也是***厨师烹饪的必备之选。
    总统品牌的诞生对兰特黎斯集团具有里程碑意义，它今天也已发展成为集团的标志性品牌之一。


Brand Introduction
Since its orgins in 1968, the Président brand has been designed to become a prestigious French brand, present in more than 160 countries. It is also a billionnaire brand, achieving a turnover of 1.5 billion euros in 2010. Président brand has a large range of dairy products such as cream, butter, natural cheese or processed cheese, suitable for the demand of everyday cooking as for those of the great chefs.
Président is one of the Lactalis group’s symbolic flagship brands today.

 
Lactel 兰特

    兰特于1968年在法国诞生，是法国领先的液态奶品牌。
    兰特拥有强大的液态奶产品线，包括：纯牛奶，有机牛奶，羊奶，婴幼儿牛奶，学生牛奶等。
    兰特：法国领先的液态奶品牌，享誉市场超过40年。

Lactel was born in 1968. Now it has become a leading liquid milk brand in France.
Lactel has a large range of liquid milks: plain milks, organic milks, goat milks, baby milks, school milks etc.
LACTEL: A LEADING MILK BRAND IN FRANCE FOR OVER 40 YEARS.