北京招聘

? attractive remuneration
? excellent career prospects
? excellent location

About the Organisation:
This is a famous European company in automotive industry.

Key Responsibilities:

? CRM Management: Developing and implementing CRM strategy. Making sure all users are in line with the strategy, and that there is uniformity in CRM usage. Make sure we have a complete and updated view of the commercial road transport market, by segment, customer type, and geographical region
? Marketing Communication: Assuring the company product makes use of the most effective means of communication to reach out to customers and end-users in China. Current tools include the Internet portal, Newsletters and Direct Mail, and presence at shows. Implementation of the company and external marketing/communication best practices. Delivering the annual China Marcom budget with a clear ROI methodology.
? Economic/Industry Outlook: Tracking and communicating macro-economic trends, and trends that are specific to the CV and automotive markets. Monitoring truck, trailer, and bus production and registration data. Collaborate with Sales to evaluate trends and data and forecasting the impact on company's growth
? Market Segmentation: Analysis of growth of existing and new markets across China, both in geographical and sectorial terms.Uncovering potential and implementing strategies to capture additional share and penetration at desired margins in target markets. Assuring we have the most effective channel strategy and mix across OEMs, Distributors, and Other Customers
? Competition: Monitoring actions and share of existing players and potential new entrants in the China market: steel, cast aluminium, and forged aluminium. Developing and implementing tactics to preserve and grow the company's share of market
? New Product Development: Providing market intelligence related to the introduction of new products. Proposing product line extensions and managing the portfolio to optimize margins, capacity utilization, and to drive aggressive growth
? Pricing strategy, administration, and deployment: Articulation, implementation and monitoring of the company's pricing strategy in China. Formulate channel strategy OEM/Distribution. Provide guidance to sales for commercial contracts, volume hedges and customer incentive/bonus schemes that drive the company adoption and margin enhancement
? Forecasting: In collaboration with the sales organization, consolidate the annual commercial plan and monthly forecast that feeds in to manufacturing and financial planning. Assure consistent and timely commercial reporting to the division's leadership.
? Knowledge Transfer: Making sure that the company's commercial training material stays up-to-date, and that the company's commercial employees have a throrough knowledge of the technical details, as well as the specific features and benefits of the company.
? Customer Satisfaction: Execution of annual customer satisfaction research. Coordination of corrective actions/improvement plans resulting from the research


Key Requirements:

? An appropriate MBA, marketing degree, or equivalent, coupled with a minimum of 10 years of experience.
? Strong marketing background, good understanding of the technical environment, have a thorough understanding of the Chinese commercial vehicle markets, products and customers.
? Critical thinking, strong analytical skills, and the natural urge to continuously challenge him/her self and the organization to improve performance are must-haves.
? High degree of people skills as he/she must motivate and influence others including those not under his/her direct supervision.
? Excellent commercial and customer relations skills as this is a key part of properly understanding, marketing and selling the company products
? Have the ability to communicate with different levels of the organization,fluency in Mandarin, and the ability to communicate well in English (written & spoken)


If you would like to apply for this role, please contact Nicole at
nicole.xu@randstad.cn

www.randstad.cn