北京招聘

职位描述：

Objective:

Support CRM manager to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service.

Responsibility:

*BUSINESS ANALYSIS

- Collect the data of the guest's purchase behaviors to maximize and continually improve upon the return on investment of each consecutive initiative.

- Analyze the data of distribution channels, customers, products.

- Support the definition of objectives and measures for marketing and client-telling objectives.

- Regularly measure the performance of the distribution channels through a set of KPI,to reach the set goals for the region/store/staff member.

*DATA MANAGEMENT

-CRM system maintenance

- Minimizing duplications and data quality.

- Secure data entry standards.

- Manage correct data from disparate IT systems.

*TRAINING

- Collect and translate WW training materials.

- Ongoing support for all users.

*OTHERS

- Creation of list views for marketing mail outs.

- Creation of business reports.

-Communicate with store CRM Specialist or ambassador; to get first hand CRM related feedbacks, like client retention rate, etc.

Requirements:

-4 years of experience in information-based CRM environment

-Operational luxury/fashion retail knowledge (sales, customer care, and marketing standards)

-Collaborative team member

-Goal-oriented project management

-Close attention to detail, strong planning skills and an analytical approach

-Strong working knowledge of Microsoft Excel and working knowledge of CRM software and business intelligence tools

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