北京招聘

职位描述：
岗位职责：
Mission:
? Define, develop, execute and measure pipeline generating marketing programs for its channel WW or Geo.
? Execute Integrated Marketing framework focused on a given What to Market (Industry and GEO specific) Influence the marketing execution of the 3DS Partners to be aligned with 3DS mid and long term strategy (VS& PC)
? Represent 3DS ISE strategy within key accounts through a Account Based Marketing (BT)

Role Description:
? Is accountable for the relationship between 3DS and his/her channel resellers, partners or system integrators
? Define the channel marketing strategy and budget at WW and geo level with the Group VP of Marketing and communicate with relevant sales channel leaders (GEO or Global).
? Open new markets and segments to activate the 3DS diversification strategy. Set goals and plans globally or for defined GEO. Leverage local and global channel marketing resources with the Global Demand Center.
? Monitor, analyze and report on local marketing activities and Pipeline generation
 
? For BT : drive & manage locally the execution of the ‘strategic/growth account’ marketing strategy For VS and PC specific, drive & manage the co-marketing program and ensure support for our resellers/partners, through partner marketing enablement.
- Drive & manage locally the co-marketing program, acting as a a business advisor to improve our partners/resellers marketing campaign efficiency
- Ensure successful execution by / with partners in accordance to co-marketing SLA when relevant (VS)
- Execute the replicable campaigns from global marketing program team (PC)
? Ensure and accuracy in the various execution systems.
? Define and ensure control of the operational marketing plan for his/her geo in accordance with accuracy of data in the 3DEXPERIENCE SELL Dashboard.
? Databases: contribute to the enrichment of the database working with global demand generation and adding all new contacts/accounts in Neolane (Adobe campaign)
? Ability to work with a multidisciplinary approach (Digital, Events)
? Benchmark: the GEO competitors and provide to the GML a competitive assessment of the landscape
? Contribute to events execution in his/her GEO

任职要求：
Education Level: Bachelor's Degree
Years of Work Experience: 6 to 7 years
Background：5 + years of operational marketing experience

Competencies：
? Account based Marketing
? Building Trust Relationship
? Business Acumen
? Digital Marketing
? Effective presentation
? Integrated Marketing Programs
? Marketing Methods, Process and Tools
? Partner Marketing management and enablement
? Performance Management and Reporting 举报 分享

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