Brand Marketing Manager, Asia & Australia - WeWork
红鲷众创空间管理(上海)有限公司
- 公司规模:500-1000人
- 公司性质:民营公司
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2017-07-13
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:2.5-4万/月
- 职位类别:产品/品牌经理
职位描述
职位描述:
Responsibilities
Manage creative request process, ensuring timely, dynamic, and on-brand collateral, content, and other marketing materials
Collaborate with stakeholders to discuss core messaging, decide on target audience, and develop content direction for marketing materials
Organize/filter creative feedback obtained from internal and external teams to provide direction to creative team and implement actionable feedback
Proactively support brand marketing needs of new market and location openings within Asia & Australia
Work cross-functionally to drive the direction of and project manage marketing efforts
Manage brand standards, positioning, messaging, and tone at the local level
Serve as the final review on marketing materials before presenting to stakeholders, ensuring accuracy and clear messaging
Own the planning, execution, and scaling of campaigns and initiatives
Partner with General Managers and local teams across the region to support local marketing initiatives
Manage and organize all marketing assets, ensuring updates are made as needed
Assist local teams to ensure that all representations of brands are handled appropriately and utilize the correct approved assets
Review all logo usage and local marketing pieces to give brand approval
Lead and manage Brand Marketing Associates workload and responsibilities
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
5+ years of marketing/brand experience at a brand or agency, interdepartmental project management experience a plus
Excellent creative and marketing instincts
Impeccable and concise communication and presentation skills, verbal and written
Strong time management and prioritization skills and experience managing multiple projects simultaneously
Reliable, focused, and detail-oriented
Excels under pressure and can maintain a calm demeanor at all times
Strong interpersonal skills
Critical Competencies for Success
Do’er:
You do what you love!
Credibility is earned at WeWork through execution and getting things done.
You are able to get into the details and deliver results under highest expectations on time and quality.
Be ready to get hands-on with all aspects of the daily needs. The buck stops with you.
Pragmatism and outcomes orientation are valued and lead to wins.
Exceptional organizational and multitasking skills.
You thrive in a fast-paced environment.
Solution-centric:
You have the flexibility to think outside the box.
We don't do everything the traditional way, and are always looking to innovate and push the envelope.
You have the ability to foresee and identify needs of the team.
You take an innovator and creator’s approach to any issues that may arise.
Collaborator:
There is no room for “I” at WeWork. Every role and individual is in the organization to serve We.
Builds trust across the organization by being a good listener and inclusively soliciting input.
You are open to new and innovative solutions.
You must present well and communicate clearly and effectively to upper management and internal departments.
You’re willing to adjust course when appropriate new ideas or objections are raised.
You love working with people!
About WeWork
WeWork is the platform for creators, providing more than tens of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.
The WeWork team believes deeply in the power of “we” and in the movement we’re a part of. We challenge convention and achieve amazing things through dedication and collaboration. There is a contagious energy in our spaces as we work together toward accomplishing our goals.
Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied. We’re just getting started, and our journey gets increasingly exciting as more team members join the movement!
Below are the values that guide who we are and everything that we do.
Inspired
We do what we love and are connected to something greater than ourselves.
Entrepreneurial
We are creators, leaders and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.
Authentic
We are genuine to our brand, mission and values. We’re not perfect and we don’t pretend to be. We are, though, always honest and as transparent as we can be.
Tenacious
We never settle. We get sh*t done and we get it done well. We’re persistent and knock down walls—literally if we have to.
Grateful
We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.
Together
We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we’re all human, and know we can’t do any of this alone.
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Responsibilities
Manage creative request process, ensuring timely, dynamic, and on-brand collateral, content, and other marketing materials
Collaborate with stakeholders to discuss core messaging, decide on target audience, and develop content direction for marketing materials
Organize/filter creative feedback obtained from internal and external teams to provide direction to creative team and implement actionable feedback
Proactively support brand marketing needs of new market and location openings within Asia & Australia
Work cross-functionally to drive the direction of and project manage marketing efforts
Manage brand standards, positioning, messaging, and tone at the local level
Serve as the final review on marketing materials before presenting to stakeholders, ensuring accuracy and clear messaging
Own the planning, execution, and scaling of campaigns and initiatives
Partner with General Managers and local teams across the region to support local marketing initiatives
Manage and organize all marketing assets, ensuring updates are made as needed
Assist local teams to ensure that all representations of brands are handled appropriately and utilize the correct approved assets
Review all logo usage and local marketing pieces to give brand approval
Lead and manage Brand Marketing Associates workload and responsibilities
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
5+ years of marketing/brand experience at a brand or agency, interdepartmental project management experience a plus
Excellent creative and marketing instincts
Impeccable and concise communication and presentation skills, verbal and written
Strong time management and prioritization skills and experience managing multiple projects simultaneously
Reliable, focused, and detail-oriented
Excels under pressure and can maintain a calm demeanor at all times
Strong interpersonal skills
Critical Competencies for Success
Do’er:
You do what you love!
Credibility is earned at WeWork through execution and getting things done.
You are able to get into the details and deliver results under highest expectations on time and quality.
Be ready to get hands-on with all aspects of the daily needs. The buck stops with you.
Pragmatism and outcomes orientation are valued and lead to wins.
Exceptional organizational and multitasking skills.
You thrive in a fast-paced environment.
Solution-centric:
You have the flexibility to think outside the box.
We don't do everything the traditional way, and are always looking to innovate and push the envelope.
You have the ability to foresee and identify needs of the team.
You take an innovator and creator’s approach to any issues that may arise.
Collaborator:
There is no room for “I” at WeWork. Every role and individual is in the organization to serve We.
Builds trust across the organization by being a good listener and inclusively soliciting input.
You are open to new and innovative solutions.
You must present well and communicate clearly and effectively to upper management and internal departments.
You’re willing to adjust course when appropriate new ideas or objections are raised.
You love working with people!
About WeWork
WeWork is the platform for creators, providing more than tens of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.
The WeWork team believes deeply in the power of “we” and in the movement we’re a part of. We challenge convention and achieve amazing things through dedication and collaboration. There is a contagious energy in our spaces as we work together toward accomplishing our goals.
Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied. We’re just getting started, and our journey gets increasingly exciting as more team members join the movement!
Below are the values that guide who we are and everything that we do.
Inspired
We do what we love and are connected to something greater than ourselves.
Entrepreneurial
We are creators, leaders and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.
Authentic
We are genuine to our brand, mission and values. We’re not perfect and we don’t pretend to be. We are, though, always honest and as transparent as we can be.
Tenacious
We never settle. We get sh*t done and we get it done well. We’re persistent and knock down walls—literally if we have to.
Grateful
We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.
Together
We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we’re all human, and know we can’t do any of this alone.
职能类别: 产品/品牌经理
关键字: Brand Marketing
公司介绍
WeWork是创新者的梦想平台。在这里,我们有着设计精美、激发灵感的工作空间,全面社区服务为您建立关系纽带,此外我们还为世界各地的会员提供专业的商业服务。
全世界44个城市中,我们已经拥有超过140个工作地点,和10万名以上的会员,WeWork真正意义上成为全球创新者或企业家的事业平台。
全世界44个城市中,我们已经拥有超过140个工作地点,和10万名以上的会员,WeWork真正意义上成为全球创新者或企业家的事业平台。
联系方式
- 公司地址:上海市静安区威海路696号 (邮编:200000)