Trade Marketing Supervisor市场通路/渠道
Ashley爱室丽家居
- 公司规模：1000-5000人
- 公司性质：外资（欧美）
- 公司行业：家居/室内设计/装潢 批发/零售
职位信息
- 发布日期：2017-07-11
- 工作地点：上海-普陀区
- 招聘人数：1人
- 学历要求：本科
- 职位月薪：0.8-1.5万/月
- 职位类别：市场通路经理/主管 市场通路专员
职位描述
职位描述：
Job Description:
1. Leading efforts to leverage the Brand Positioning and solidify the company's superiority through licensees and the activity conduction directly presented to end customers.
2. Collaborates with the Brand team for the ideation, planning & budgeting, production and implementation of all in-store activities, ensured cooperation and alignment with the Marketing functions on field sales needs and marketing direction, including coordination the creation and delivery of marketing materials and content.
3. Manages licensee Marketing activities, Point of Sales material, Premiums by finding the most efficient solutions, ensuring understanding and implementation.
4. Collaborates with product managers and marketing team to build sales promotions and product communication.
5. Collaborates with sales team to turn Brand assets into sales tools to effectively present the brands, the products and the marketing initiatives to customers.
6. Supports local teams in the execution of the activities and in achieving their Marketing objectives, while ensuring the desired product benefits and brand values /equity are properly communicated.
7. Supports the development of regional consumer promotions/events, both thematic and tactical, calling particular attention to on-ground implementation.
8. Ensure that the local feedback is taken into account by regularly visiting the sales teams, customers and licensee stores.
9. Regularly and tightly track and evaluate the performance of implementation on business plans, programs and activities.
Job Requirement:
? Major in marketing, business management or etc.
? Strong, classic Trade/Customer Marketing background and has experience working with sales organizations.
? Experience leading the Customer/Trade Marketing function including specific experience in evaluating the needs of the field and translating that into specific marketing programs.
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Job Description:
1. Leading efforts to leverage the Brand Positioning and solidify the company's superiority through licensees and the activity conduction directly presented to end customers.
2. Collaborates with the Brand team for the ideation, planning & budgeting, production and implementation of all in-store activities, ensured cooperation and alignment with the Marketing functions on field sales needs and marketing direction, including coordination the creation and delivery of marketing materials and content.
3. Manages licensee Marketing activities, Point of Sales material, Premiums by finding the most efficient solutions, ensuring understanding and implementation.
4. Collaborates with product managers and marketing team to build sales promotions and product communication.
5. Collaborates with sales team to turn Brand assets into sales tools to effectively present the brands, the products and the marketing initiatives to customers.
6. Supports local teams in the execution of the activities and in achieving their Marketing objectives, while ensuring the desired product benefits and brand values /equity are properly communicated.
7. Supports the development of regional consumer promotions/events, both thematic and tactical, calling particular attention to on-ground implementation.
8. Ensure that the local feedback is taken into account by regularly visiting the sales teams, customers and licensee stores.
9. Regularly and tightly track and evaluate the performance of implementation on business plans, programs and activities.
Job Requirement:
? Major in marketing, business management or etc.
? Strong, classic Trade/Customer Marketing background and has experience working with sales organizations.
? Experience leading the Customer/Trade Marketing function including specific experience in evaluating the needs of the field and translating that into specific marketing programs.
职能类别： 市场通路经理/主管 市场通路专员
公司介绍
Ashley爱室丽家居于1945年创立于美国，是在全球123个国家受到尊重的家居品牌，2017年度销售额超40亿美金。Ashley全球制造和配送中心厂房占地达121万平方米，拥有超过30年的全球制造和物流经验。
Ashley全球拥有超过30,000名员工，20,000个销售点，并开设600多家Ashley Furniture Homestore，每年销售超3,000万件家具。
2012年，爱室丽家居加快国际零售业务的扩张，进军中国零售市场，目前已在上海、苏州、杭州开设多家直营门店及全国各地100多家经销商门店。
Ashley爱室丽希望中国消费者能与世界其他地区的消费者一样，共同体验Ashley爱室丽兼具美式风情和国际化设计理念的家居产品。值得信赖，出众品质，时尚风格，丰富选择，全屋解决方案和优质服务是Ashley爱室丽的品牌支柱，也是消费者相信我们的原因。现在Ashley爱室丽家居诚邀热情，积极，阳光的零售界精英与我们共创未来！
公司网站：http://www.ashley.cn/
联系方式
- Email：jowang@ashleyfurniture.com
- 公司地址：上班地址：真北路788号近铁城市广场