北京招聘

职位描述：
Position Summary
Responsible for the development and execution of marketing programs to increase the effectiveness of field sales and channel in growing their business. Responsible for lead generation and awareness programs targeting prospects and customers in the region. Create and execute marketing programs, analysis, tracking and reporting for field marketing initiatives across the region.

Primary Duties / Responsibilities
o Work closely with the Citrix cross functional team to define regional marketing goals and objectives, design and execute Marketing Programs in line with strategic business objectives and Marketing Communication Plan,
o Effective marketing program planning that aligns to business strategy of Mainland China and other GC regions if and when required.
o Develop marketing programs that generate demand for Mainland China and other GC regions if and when required
? Citrix-led Events: Citrix Day, Roadshow
? High-Touch/Executive Program: CIO Roundtable, Sponsor CIO Forum
? Industry Events/Tradeshows
o Align regional channel & end user quarterly program strategy to ensure that regional messaging is consistent
o Develop & implement B2B digital/web & social media campaigns that include SEO, SEM, Paid Social, drive engagement and generate demand
o Evaluate and report on program effectiveness with lead management team
o Work with 3rd party companies for effective and efficient use of resources
o Support global web team to maintain China and Taiwan website, be positive advisor for localized website content
o Responsible for management & administration of purchase orders & budget reporting

Qualifications (knowledge, skills, abilities)
? Strong project management skills to manage multiple projects at a time
? Proven ability to work well with cross function team. Close attention to detail with emphasis on meeting critical deadlines
? Excellent communication skills
? Digital Marketing expertise, familiar with driving demand and programs through WeChat and other digital tools.
? Expertise in SFDC
? Budget Control Skills
? Objective Oriented and Flexible Thinker

Requirements (Education, Certification, Training, and Experience)
? Bachelor degree, MBA is plus
? 7+ year experience in marketing communications / field marketing in IT and MNC company
? Digital Marketing, Seminar / Exhibition Management and SFDC expertise
? Ability to understand a variety of IT technologies
? Good understandings of Database Management
? Good at English
? Be positive and pro-active in cross functional communication

Functional / Technical Requirements (include Education, Certifications, Training)
? Industry / Market Knowledge
? Industry Knowledge and Trends
? Geo/Regional Sensitivities
? Understanding of Market Drivers

? Company / Product Knowledge
? Relationship Management
? Products and Solutions
? Legal & Financial Sensitivities

? Programs and Processes
? Strategy
? Planning
? Budgeting
? Program Goals and Objectives
? Communication
? Program Creation, Execution, Management
? Contract Negotiations
? Content Management
? Copy Editing
? Process Creation
? Project Management
? Agency/Vendor Management
? Online Marketing
? Campaign Management

? Operations
? Metrics & Measurements
? Business Analysis
? Tracking Mktg Best Practices
? Process Compliance

? Domain-Specific Skills - Events
? Event Management
? Project Planning
? Sponsor Management

? Domain-Specific Skills - Branding
? Advertising Strategy
? Desktop Publishing, Multimedia Studio Management
? Brand Strategy

? Domain-Specific Skills - Online
? Content Publishing and Management
? Launch/Roll-out Planning
? Web Strategy 举报 分享

【我们是谁】
Citrix（纳斯达克：CTXS）旨在推动建立一个安全连接人员、组织和事物且易于访问的世界，让不可能变为可能。它的技术让全世界的应用程序和数据既安全又易于访问， 让人们可以随时随地进行工作。Citrix 提供将工作空间作为服务、应用交付、虚拟化、移动化、网络传输和文件共享解决方案的完整和集成产品组合， 使 IT 部门能够确保通过云或内部部署和跨任何设备或平台将关键系统安全地提供给用户。

【行业地位】
在Gartner《内容协作平台魔力象限》报告中，Citrix一直位居领导者地位
在IDC《企业移动管理（EMM）软件供应商评估》和《统一端点管理（UEM）软件供应商评估》等报告中，思杰也稳居领导者地位

【思杰历史】
思杰成立于1989年，总部在美国佛罗里达州劳德代尔堡（Fort Lauderdale）。Citrix始于开发微软操作系统的远程访问产品，至今依然是微软的战略合作伙伴。 20世纪90年代Citrix在客户端技术崭露头角并开始蓬勃发展。至今，Citrix 解决方案被超过 400,000 家企业所采用，其中包括 99% 的财富 100 强企业和 98% 的财富 500 强企业。2019年营收达 30.1 亿美元。

【我们提供】
> 多元包容的企业文化
> 全球化的工作团队
> 多样化的发展渠道
> 丰厚的薪资福利
> 完美的工作环境
> 宽松的工作氛围
> 弹性的工作方式

思杰已连续多年入选全球“前50***雇主”，2014年被Glassdoor评为“25大最具文化与价值的公司”，2017、2018连续两年被评为“Best Place to Work”。

更多信息，请访问Citrix官网或领英主页