Store IKEA FAMILY Manager
北京宜家家居有限公司
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2018-04-12
- 工作地点：北京
- 招聘人数：1人
- 工作经验：5-7年经验
- 语言要求：英语 精通
- 职位月薪：1-1.5万/月
- 职位类别：市场/营销/拓展经理
职位描述
职位描述：
Purpose
Retaining existing customer only costs 1/5 of gaining a new customer. The big task for IKEA FAMILY is to recruit, retain and develop existing customers so that we drive business growth in a cost efficient way. So IKEA FAMILY is the great local tool for the store to generate quality visitation and sell more of the total IKEA range. The store FAMILY mgr will maximize contribution of this loyalty program to support the store to achieve its goals. This person will also contribute to national FAMILY strategy and investment plan to secure best ROI.
Mandate
Store FAMILY mgr is a crucial member in LM function. To recruit, retain and develop the existing customers in the market. To influence the store SSG and commercial group, collaboration, generate buy-in to maximize the contribution of FAMILY in the market. To strengthen FAMILY internal communication among co-workers and across the store.
Knowledge
A strong understanding of the IKEA Concept
An ambassador of the IKEA Values
Marketing the IKEA Way,
Management & Leadership
Rich local market knowledge and customer insight
Knowledge of relationship marketing & marketing database (MDB)
Motivation
IKEA vision and business/HR idea
Passion for improving life at home and Learning!
Passion for retail industry
Energy on building strong IKEA brand in local market
Working with people and influence the organization, collaboration, generate buy-in and support the IKEA positioning and growth in the local market
Drive traffic to local store
Capability
Able to think strategically and formulate local action plan
Able to influence people, collaboration, generate buy-in
Able to form strong working relationships with all levels of management in the store
Have highly effective and creative written and verbal communication skills.
Secure good brand identify in communicating with members
Able to analyse from MDB and formulate the conclusion
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Purpose
Retaining existing customer only costs 1/5 of gaining a new customer. The big task for IKEA FAMILY is to recruit, retain and develop existing customers so that we drive business growth in a cost efficient way. So IKEA FAMILY is the great local tool for the store to generate quality visitation and sell more of the total IKEA range. The store FAMILY mgr will maximize contribution of this loyalty program to support the store to achieve its goals. This person will also contribute to national FAMILY strategy and investment plan to secure best ROI.
Mandate
Store FAMILY mgr is a crucial member in LM function. To recruit, retain and develop the existing customers in the market. To influence the store SSG and commercial group, collaboration, generate buy-in to maximize the contribution of FAMILY in the market. To strengthen FAMILY internal communication among co-workers and across the store.
Knowledge
A strong understanding of the IKEA Concept
An ambassador of the IKEA Values
Marketing the IKEA Way,
Management & Leadership
Rich local market knowledge and customer insight
Knowledge of relationship marketing & marketing database (MDB)
Motivation
IKEA vision and business/HR idea
Passion for improving life at home and Learning!
Passion for retail industry
Energy on building strong IKEA brand in local market
Working with people and influence the organization, collaboration, generate buy-in and support the IKEA positioning and growth in the local market
Drive traffic to local store
Capability
Able to think strategically and formulate local action plan
Able to influence people, collaboration, generate buy-in
Able to form strong working relationships with all levels of management in the store
Have highly effective and creative written and verbal communication skills.
Secure good brand identify in communicating with members
Able to analyse from MDB and formulate the conclusion
职能类别： 市场/营销/拓展经理
公司介绍
宜家起源于瑞典南部小镇斯马兰省。 1943年，创始人英格瓦？坎普拉德创立宜家， 从一平方米走向了世界。 1998年1月，宜家在中国的***家商场在上海开业。 截止目前，宜家在中国拥有33家商场，1家小型商场，2家体验店，1家城市店，3个购物中心，2个顾客体验中心，1个顾客服务中心和11个物流顾客配送及服务单元，并与超过15,000名员工共同成长。从2008年起，宜家中国连续十二年蝉联由优兴咨询（UNIVERSUM）颁发的最具吸引力雇主这一称号。
在宜家，我们的人才理念是要为那些脚踏实地，诚实正直的人们提供发展机会，不仅是职业的发展，还有个人能力的发展。因此关于员工，我们从不会对他们的性别、年龄、学历、民族、宗教信仰、生活背景等因素作具体的要求或限制，只要被证明是最适合的人选，就会被录用，并与我们共同成长。
在宜家，我们的人才理念是要为那些脚踏实地，诚实正直的人们提供发展机会，不仅是职业的发展，还有个人能力的发展。因此关于员工，我们从不会对他们的性别、年龄、学历、民族、宗教信仰、生活背景等因素作具体的要求或限制，只要被证明是最适合的人选，就会被录用，并与我们共同成长。