北京 [切换城市] 北京招聘北京互联网/电子商务/网游招聘北京电子商务经理/主管招聘

Assistant E-Commerce Manager

潘多拉珠宝(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2017-07-02
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位类别:电子商务经理/主管  

职位描述

职位描述:
About the job
The Assistant E-Commerce Manager is responsible for 1) Pandora DTC store performance management aligned with company strategy and eCommerce Global guidance 2) website content management and site merchandising of the PANDORA China E-Commerce websites. 3) traffic performance management to liaise with marketing team, such as internal traffic, external media traffic (SEM, Wechat, Weibo, portal site and etc..) and PR. 4) coordination with Regional team and Global IT.

Principal job responsibilities:
Site merchandising & Content Management:
?Ensure campaign and new product launch in timely manner.
?Uploading and scheduling content assets & content slots, creating and upload all onsite banner.
?Setting up sorting rules and manual sorting of new products
?Creating new category/landing pages as required
?Manage product attributes and categorization in Demandware
?Create bundle in Demandware based on recommendations from merchandise team including creating images and product descriptions.
?Thorough testing in preview mode to ensure set up correctly. Identifying, troubleshooting and escalating any technical issues
?Implementing onsite search/conversion/customer experience optimization activities
?Identifying & implementing opportunities to test/improve site merchandising

Promotions Set Up:
?Set up all promotions, campaigns, coupon codes, sales etc. Identify opportunities to use content slots/content assets and promotions messaging slots to best communicate campaign
?Thorough pre-launch UAT including placing test orders for production to test. identifying, troubleshooting and escalating any technical issues
?Ensure all legal requirements met /T&Cs available with alignment to operation and legal team

Traffic management :
?Drive effective traffic from internal and external media
?Work with marketing team closely for creative message development and branding.
?Optimize SEO for PANDORA China DTC store
?Work with digital team to drive engagement with customers via Wechat and Weibo
?Work with marketing team for PR and other marketing initiatives
?Justify annual investment on SEM, e.g. Baidu

E-Commerce Reporting:
?Preparing & distributing weekly, monthly and ad hoc E-Commerce reporting
?Monitoring industry trends, best practice and competitor activity, relevant to E-Commerce customer experience and marketing
Cross Team & External Communication/Others
?Work closely with local and regional marketing team and operation to ensure effective execution of digital marketing plan for PANDORA eCommerce platforms
?Assist with managing development partner to deliver bug fixes and change requests, followed Global guidance
?E-Commerce project support as required

Qualifications & Experience::
?Minimum of 6 years of relevant working experience in website or DTC store management experience
?Experience in using content management systems and email marketing platforms
?Experience and interest across a range of digital channels, including SEO, Paid Media & Social
?Bachelor degree in marketing, digital, or similar field and/or equivalent professional experience.
?Advanced excel skills and proficiency in MS Office
?Excellent command in English & Chinese
?Organized, self-starter and able to multi-task & work under pressure
?Proactive team player with strong communication skills

职能类别: 电子商务经理/主管

关键字: 电子商务 E-commerce 电商

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公司介绍

2020、21年度中国杰出雇主品牌。

Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewellery. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

联系方式

  • 公司地址:亦庄龙湖天街