北京招聘

职位描述：
About Align
Align Technology was founded in March 1997 and designs, manufactures and markets Invisalign, a proprietary method for treating malocclusion; the misalignment of teeth.
Due to our rapid expansion in Asia Pacific, we are now looking for a candidate to fill the following position:

Greater China, Consumer Marketing Associate Director
Duties & Responsibilities
Grow products and expand market share by creating consumer awareness, demand and ensuring conversion for treatment. Take ownership in strong brand equity among target consumers. As a core member of Asia Pacific Marketing Leadership Team (APMLT), the role contributes to the fast growth of the region with strategic thinking, good analytical skill, excellence in execution, Consumer marketing/PR experience, customer-orientation, and collaboration.

？ Deliver the financial numbers including product sales, marketing budget and key metrics
？ Develop strategic plan and annual consumer brand plan and key initiatives
？ Develop LCM for consumer segments and initiate key programs by analysing the target profiles
？ Differentiate brands and own consumer mind share by differential positioning and communication strategy and campaign against competitors
？ Supervise digital marketing activities and ensure managing right touch points and activities
？ Guard strong brand equity by necessary measures and campaign
？ Align with global PR and develop regional PR initiatives
？ Develop/Supervise patient loyalty program
？ Review and approve localized materials
？ Manage agencies and adapt best industry practice
？ Conduct consumer market research projects to ensure continuous search of growth opportunities
？ Monitor competitors activities and propose measures
？ Manage MBO, provide coaching and training to direct reports. Identify talents

Relationship
? Report to Marketing Director Greater China
? Collaborate with the Asia Pacific Marketing Leadership team, Regional Professional marketing team, and Global marketing community
? Support country marketing team
? Work with other support functions
? Manage agencies

Qualification
? Strategic thinking
? Analytical & prioritization ability
? Team contributor who cultivates collaborative work environment
? Familiar with consumer marketing and PR activities
? Innovative yet practical
? Effective communication
? Fast learner (healthcare code of conduct, clinical, etc)

Education & Experience
? Proven track record with more than 12 years of consumer marketing career from Consumer care or FMCG industry. PR experience is plus.
? People leadership at least 3 years
? Comfortable to work in multidisciplinary and multicultural organization
? BA degree is must, no limitation in major. MBA is a plus

Skill sets
? Good spoken and written communication skill with English. Chinese and Japanese is plus
? Skillful at producing documents with MS office programs
? Able to travel extensively abroad (more than 30% of working hours) 举报 分享

爱齐公司是一家跨国公司，成立于1997年2月，于2001年在美国纳斯达克上市。其使命是成为创新牙齿矫正设备的主要供应商，我们的产品有隐形无托槽矫治器和口内扫描仪等。 爱齐科技设计和制造世界上先进的隐形矫治器系统 — 隐适美系统，提供 iTero 口内扫描仪和相关服务，以及 CAD/CAM 软件。爱齐科技旗下品牌隐适美拥有超过八百万用户，并通过iTero 口内扫描仪和 exocad 的CAD/CAM 软件推动数字化口腔医疗的发展，打造数字化正畸和修复流程，实现口腔治疗的现代化转型，致力于帮助口腔专业人员提高诊疗效率，优化患者的治疗效果。
爱齐公司强调创新、以结果为导向、以客户与团队合作为中心、自我领导的能力与精神，为员工提供多元化的发展空间，并为员工创造学习、友好、合作、健康的工作环境。我们竭诚邀请充满工作激情，具有挑战精神的精英加入到我公司，共同创造你与公司的成功！