北京招聘

职位描述：
As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, the Product Marketing Manager will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in Beijing, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.
From the beginning of your adventure with us, you will be tasked with:
 
Product marketing
l Identifying the game’s target audience, positioning, values, and selling points
l Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
l Conducting market research, benchmarks, polls and consumer studies
l Following the game development stages and making recommendations toimprove user experience, involvement, socialization and retention
l Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)
 
Planning global launches
l Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.
l Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
l Creating promotional tools for games, including videos, web assets,screenshots, storedescriptions and visuals, PR tools and all other assets required for special marketing initiatives
l Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
l Creation of user acquisition assets in collaboration with local business teams
 
Monitoring game evolution
l Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
l Optimization of the app stores pages performance and visibility
 
 
l Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
l Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
l Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
l Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management
 
 
Experience and qualifications:
l Bachelor’s degree or MBA in Marketing
l At least 1 to 2 years’ experience in marketing in the Video Game or entertainment industry ideally in a similar function
l Knowledge and passion for video games, from hardcore gamer titles to casual social games, and entertainment in general
l Strong analytical skills and thoroughness
l A creative spirit allowing you to develop innovative, result-oriented marketing programs
l Strong leadership skills
l Good communication skills
l Native English and fluent in Mandarin.
l Able to work with a wide range of profiles (business, game design, analysts, etc.)
 
And above all, motivation and a passion for your work! 举报 分享

Gameloft是一家国际领先的出版商和视频游戏的开发商.自成立至今的10年中，Gameloft公司已在该领域确立了领先地位。从手机到iPod再到便携,电视游戏机，Gameloft的游戏遍及全球任何角落，通过无线终端就能接触到Gameloft并且迅速快捷的享受到 Gameloft提供的游戏、即时互动及其他休闲娱乐。

Gameloft与法拉利，史莱克，UNO，蜘蛛侠，铁人等知名品牌优先建立了伙伴关系，战火兄弟连更让Gameloft公司与国际知名品牌形成牢固的关系。除了建立伙伴关系，Gameloft公司拥有并经营Real Football, Asphalt and Brain Challenge。

Gameloft目前在在全球有超过3500名开发人员,并为100多个国家的玩家们提供游戏。
Gameloft是巴黎证交所上市（ISIN代码：FR0000079600，Bloomberg ： GFT FP ， Reuters ： GLFT.PA ）

访问www.gameloft.com，你可以了解到更多。

About Gameloft

Gameloft is a leading international publisher and developer of downloadable video games.
For 10 years, Gameloft has been established as one of the top innovators in its field.
The company creates games for mobile phones, smartphones, iPhone,iPod touch and iPad.
Gameloft games are also available to players on WiiWare, DSiWare, Microsoft Xbox LIVE Arcade and PlayStation Network.

Partnership agreements with leading licenses such as UNO, Ferrari, Shrek, CSI, Spider-Man,Iron Man, and Brothers in Arms allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Real Football, Asphalt and Brain Challenge.

Gameloft is present on all the continents with its own production studios, employing over 3,500 developers, and distributes its games in over 100 countries. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information please visit www.gameloft.com


公司网站
http://www.gameloft.com
公司邮箱
北京 recruitmentbj@gameloft.com
成都 recruitmentcdu@gameloft.com
地 址
北京市海淀区丹棱街3号中国电子大厦B座5层
邮政编码
100080
联 系 人
人力资源部
电 话
010-82607783