北京招聘

职位描述：
Logitech creates communities. They drive conversations and engagement in those communities. They tell stories and share experiences with their fans. They have built a global presence of more than 100 social media channels across their four master brands worldwide. They engage. Everyday. They encourage their fans and influencers to engage with them - share their stories and experiences. Across brand strategy, creative, media, social, analytics and more, consumer connections are fostered via channels ranging from Logitech.com, retailer and etailer partners to PR and social media. Be open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Do. These are the values you’ll need for success at Logitech.
They love what they do in communications for Logitech, Logitech G, Jaybird and Ultimate Ears. And now, they need more expertise to continue to push the limits across communications.

Our goal is to find a dynamic team member to join our AP Communications team based in Shanghai. Someone who’s always on the lookout for new opportunities to drive engagement and awareness around Logitech brands and products, thus positively impacting our business objectives. A storyteller who is completely at ease crafting and influencing integrated communications activities, and has a solid foundation in PR, social media and influencers that will serve as the basis for our integrated communications programs across brands.

Your contribution:
As part of Logitech’s AP Communications team, he/she will drive the AP communications strategy across Logitech brands – Logitech, Logitech G, Jaybird and Ultimate Ears – through an integrated mix of PR, social media, and influencers.

Reporting into the Head of AP Communications, the primary focus is to work alongside and support AP marketing colleagues and network of communications agencies cross-category to ensure local implementation of regional communications strategies within an integrated framework, both for new product introductions (NPIs) and ongoing momentum initiatives More specifically, this role includes:
      ? Guide and advise AP marketing teams on the overall AP communications strategy and KPIs, ensuring ladder up to the global communications strategy and goals
     ? Partner with Regional Category Managers and local country teams to drive AP product priorities, NPI launches and momentum activities with emphasis on integration of communication pillars (PR, social, influencers), and work collaboratively with Regional Marketing and Digital colleagues to build 360 integrated marketing efforts
     ? Champion best social media planning (listening, content, social amplification, influencers), leveraging global social strategy and tools to increase social reach and engagement extending our online footprint
    ? Monitor and ensure social creative guidelines adhered to across brands’ local social media channels, and work 1-on-1 with AP countries to optimize content and learn from results
    ? Collaborate with Global & EMEA Communications colleagues to share local learnings and content/campaigns to drive communication and best practice sharing across Regions
    ? Develop Global Corporate and Employee Communication plans, leveraging global strategies, to push Logitech and brand
    ? Support Head of AP Communications in day-to-day management, operations and alignment of AP agency network


Key qualifications:

We’re looking for a team player at heart; someone who’s able to adapt and work collaboratively with multiple teams across various cultures and geographies on multiple projects. Experience in a fast-paced, international environment, and able to support a high-growth organization. A hard worker with a good sense of humor and a positive, enthusiastic personality with a “can do” attitude.
     ? 5-7 years in Communications (in-house / agency mix preferred) – Public Relations, Social Media and Influencer Relations – and a proven record in the implementation of successful communication campaigns within a global organization
     ? Ability to understand Logitech’s business objectives and how to translate those into Communications principles
     ? Tested ability to provide council and strategic direction to business leaders, and act as a strategic partner that energizes category and country teams, educating them on the most effective communications strategies for AP
    ? A sophisticated storyteller who can identify and build interesting stories that will resonate with media and drive consumer engagement and awareness for consumer products
    ? An in-depth understanding of social media management and analytics/measurement
    ? Experience managing and influencing PR and social media agencies to drive measurable KPIs and results
    ? Strong attention to detail with effective communication, analytical and organizational skills
    ? Able to independently structure and manage workflow and priorities
    ? Fluent in English (written & spoken); knowledgeable in Mandarin a bonus
    ? Degree in Marketing, Business Administration or Communications 举报 分享

2018设计领域全球十大最具创新力公司之一，全球业绩连续五年强势增长，多品牌、多品类——高科技行业中的“宝洁”，源于瑞士、精工匠心，不仅是云周边设备供应商，更是Design Company。

罗技创立于1981年，专注于设计与人们生活紧密相关的产品，近年来已转型成为一家云周边设备供应商。

罗技公司在瑞士证券交易所(LOGN)和纳斯达克全球市场(LOGI)公开上市，旗下拥有罗技、罗技G、Jaybird、Ultimate Ears、Astro Gaming等多个品牌，业务涉及生产力及创造力、电竞游戏、视频协作、音乐和智能家居多个领域，在全球140多个国家和地区展开业务，在多个细分品类雄踞市场份额领先位置。

凭借产品出色的工业设计及创新，罗技频频揽获各类世界级设计奖项，包括红点设计大奖、德国iF设计大奖和Good Design设计大奖等。