北京招聘

职位描述：
Base Fit is a venture-backed and mature fitness and food startup. Base Fit is Beijing’s first fitness center to focus on all aspects of physical health. Through innovative workouts, top of the line facilities, and passionate, experienced trainers, Base Fit pro-vides customers with a holistic platform to become the best version of themselves.

Its sister company - Home Grounds is a cozy Australian café. It is a home away from home - no matter where you're from. Whether you are health conscious or looking to indulge, our well-travelled menu has something for everybody. Every dish is made with a lot of love and high quality ingredients at the peak of their freshness.

The joint company is seeking an innovative, experienced, high-performing and results-oriented marketing executive to grow our business. Join our team and enjoy benefits including personal development, unique matured start-up environment opportunities, a competitive salary package and limitless potential for growth.

AREAS OF EXPERTISE:
Must Haves:
? Strong consumer marketing background
? Extensive product marketing experience
? Familiarity with product monetisation models and strategies
? A passion for testing, lean execution, identifying new opportunities for growth
? Excellent command of English and Chinese language skills (writing and speaking)


The ideal candidate will possess the following capabilities:
Strategy/Leadership
? Provide vision and leadership for marketing efforts and communicate/ensure this is understood by key internal and external constituents
? Develop consumer marketing objectives, strategies, plans and budget
? Lead, evaluate, and constantly assess all marketing programs to scale/drive the businesses successfully
? Develop marketing programs that facilitate optimal customer conversion and great customer experiences
? Balance growth, monetisation and customer experience priorities, keeping business goals, long-term opportunities and integrity in mind

Brand Development
? Lead the brand planning process including definition of consumer target, development of marketing mix and tactics on the how/when/where the brand interacts with the consumer while encouraging trial and purchase
? Guide and develop brand look and feel across all marketing touchpoints (email, social, web, etc.)
? Create messaging strategies specifically for key segments
? Refine/update all standard messaging, positioning, and collateral

Research
? Own on-going customer insight and analysis for our free consumer products, feeding this back into all marketing and organisational efforts to ensure the company remains in tune with consumer needs, pain points, and satisfaction
? Create a customer segmentation framework which monitors behaviours against defined metrics (retention, engagement, product purchases, etc).
? Maintain a strong understanding of category changes and competitive landscape

User Engagement
? Develop integrated consumer engagement strategy across all customer touchpoints
? Develop and manage cross-promotional strategy for company assets (apps, site, email, and social)
? Track audience data and incorporate data and learnings into our customer acquisition and lifecycle marketing strategies and campaigns

Monetisation
? Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
? Work with Business Manager to identify, design, and plan experiments to validate monetisation hypotheses
? Track and evaluate all monetisation tests

GROWTH:
Customer Experience & Growth
? Develop customer experience and growth goals that roll into marketing objectives
? Use both quantitative and qualitative analysis to identify key points of friction within the customer experience
? Collaborate with team to develop a product roadmap focused on growth initiatives prioritised by impact, confidence, and ease of execution
? Work with Product & Engineering teams to establish a cadence of user experience and growth initiatives balanced against ongoing product priorities
? Drive execution of growth initiatives from high-level ideation and planning to design, implementation, and evaluation
? Rigorously test, measure, and evaluate all growth initiatives
? Communicate learnings across organisation and leverage to inform marketing and product decisions

SUPPORT
As the company’s core executive, this is position will receive the following support,
? Chinese / English content writer and editor
? In-house graphic designer

Qualifications
? Minimum of 4 years marketing experience in brand management and/or consumer marketing, ideally with a focus on the health and food industry.
? Experience managing large consumer campaigns with extensive knowledge of digital media and some knowledge of offline programs (print media).
? Track record of achieving aggressive marketing and customer goals through the use of analytics and data.
? Ability to manage and drive multiple simultaneous initiatives with impeccable attention to detail and demonstrated ownership over an initiative’s success.
? Exceptional organisational dexterity: ability to engage key stakeholders and build consensus across multiple business groups at all levels.
? Knowledge of industry trends and new technologies (including social, mobile and web)
? Strong sense of brand and editorial voice; the ability to harmonise message across multiple channels and marketing vehicles
? Entrepreneurial spirit, with the energy and passion to treat brands as your own
? Excellent command of English and Chinese language skills (writing and speaking)
? Not required, but prefer to have elementary knowledge of, graphic design, coding, and other tech backgrounds.


Base Fit 是一家经过多轮投资的健身生活公司。 Base Fit是北京首家关注整体健康的健身中心。通过创新的运动方案、一流的运动设施和热情、经验丰富的教练团队，Base Fit旨在为每一位客户提供追求整体健康，打造最好自我的多元化生活平台。


Base Fit 的平行姐妹公司 - Home Grounds 源厨 是一家舒心的健康餐厅。他们致力于打造的澳洲风格的温馨餐饮体验。不管你 源 自哪，都能在这里找到家的感觉。如果你想吃一顿美味的健康餐食，或是偶尔放纵一下自己的肚腩，在 Home Grounds 源厨 充满全世界各地元素的菜单上，总能找到满足你味蕾的暖心菜肴。每一份原材料都经过我们在本土或者澳洲市场精挑细选，在保证质量
同时，还保留了食材本身的新鲜。

两家公司的团队正在寻找一位有经验，富有想象力，高效率的创意市场经理。想要体验成熟、新颖、快节奏、国际化、高薪水的工作体验吗？快来加入我们吧！

基本条件
? 资深市场调研背景
? 丰富的产品开发和推广经验
? 熟悉市场策划和执行
? 勇于测试、调研以及挖掘新欣的合作机会
? 能流利的使用中英文的交流以及写作

理想的条件与能力:
策划/领导
? 有优秀的领导能力，带领及规划公司市场推广部门内部及对外的策略
? 规划市场营销策略，熟悉客户消费心理。
? 能良好的分享市场评估能力，能有效的分析营销策略指标，高效地提高公司影响力和销售
? 发展良好的消费者项目、活动以及优惠内容，维护并提高客户及平台之前的良好关系
? 持续性地保持公司长期发展和目标，建立平衡规划的纽带。

品牌发展
? 熟悉市场的各类影响因素，精准地挖掘客户群体，有效的投放策略性性方针。
? 引导并开发公司整体的品牌形象 (社交网络, 媒体, 邮件等)
? 创造新颖的信息和口号，引导每月，每季度以及每年度的市场规划
? 提高传播的有效性以及信息内容。

市场调查
? 通过持续不断开发、调研、创新不同领域的相关产品，为客户提高并增加价值。
? 创造不同的客户档案，从而更精准地投放策略。
? 熟悉已有以及未开发客户群体。

客户体验
? 发展全方位的客户体验
? 良好的运用公司市场材料，精准地投放(APP, 网站, 社交网络, 邮件等)
? 检测及跟踪不同材料和客户体验的有效性以及所带来的利益

市场监测
? 能熟悉市场情形并将其与公司未来规划相结合
? 与商务总监互相合作推动公司发展
? 跟踪分析所有指标和成效


支持与帮助
做为公司的核心人物之一, 你将会获得以下支持与帮助,
? 中英文文案写手 + 编辑
? 内部平面设计师
? 商务总监及其他公司部门的协助


资质条件
? 4年及以上的创意市场经理总监的经验，倾向于生活健身类行业
? 熟悉线上线下媒体及市场策划的流程及成果分析
? 有良好的数据分析和评估能力
? 有良好的管理及细节观察能力
? 有良好的组织性和协调性
? 熟悉生活健身以及新媒体市场
? 有良好的品牌意识
? 有良好的工作创业精神
? 能流利的使用中英文的交流以及写作
? （非硬性要求）有基础的平面设计及软件开发的知识 举报 分享

Jingjobs is mainly serve foreign start-ups and we provide consulting service for them.