北京招聘

职位描述：
Job Purpose
? To lead the marketing team delivering conversion rate and leads to our conference, training and membership products with focus on the B2C development.
? To support the sales team with compelling campaign and effective messages.
? Support the RICS brand awareness and market penetration with tactical and strategic marketing plans.
? To support the product and business development teams with market insight.

Key Responsibilities
? Achieve strong ROI on all marketing investment.
? By identifying gaps in the market place and working with Product Development to fulfil, build RICS brand and revenue.
? By significantly contributing to a start-up business within RICS to increase the availability of quality training and conference, have a direct impact on increasing members numbers.
? Profitable revenues generated from RICS product and services.
? High favourability towards RICS with repeat and longer term programmes being taken up
? Successful launches of new products and services across the businesses
? Penetration of markets both laterally and vertically
? Developing a high-quality brand which enhances RICS
responsible for
? Prepare and implement an annual marketing plan which underpins the overall product business plan, including defining market requirements for training, conferences and membership services with market segmentation to determine focus for product development.
? Working with product development, ensure that there is a marketing plan to support each of the products as they are qualified, developed and released onto the market.
? Develop tactical campaigns and appropriate materials to deliver growth targets for market awareness, penetration and revenues.
? Develop relationships and liaise with internal and external stakeholders to ensure the growth of the brand and products.
? Manage production and distribution of marketing materials.
? Manage the annual marketing budget.
? Other jobs and tasks as line manager assigned.

Experience Required
? A graduate with significant marketing experience within a commercial organisation preferably within training and conference background or professional services organisations
? Experience of developing and implementing marketing strategies/plans
? Strong direct marketing experience in a business to business environment
? Knowledge of the property and construction industry desirable
? Formal marketing qualification (IDM/CIM) essential
? Experience of a start-up environment
? Ability to deliver innovative campaign generation
? Experience of website management, e-marketing, CRM and marketing databases
? Strong project management skills – delivery on time and within budget
? Customer focused, with the ability to build good external and internal relationships
? Comfortable in a client facing environment
? Highly IT literate
? Excellent communication, persuasion, negotiation and presentation skills
? Budget management and planning skills
? Strong organisational and multi-tasking skills
? Positive, can-do attitude
? Good problem-solving ability, creativity, drive and entrepreneurial spirit
? Ability to work on own initiative and good team player
? Proven ability to achieve financial targets
? Proven track record working with both telesales and field sales teams to achieve revenue targets and other business objectives
? Able and willing to travel as necessary within China.
? Experience of recruitment and people management is highly desirable. 举报 分享

Confidence through Professional Standards

RICS promotes and enforces the highest professional qualifications and standards in the development and management of land, real estate, construction and infrastructure. Our name promises the consistent delivery of standards – bringing confidence to the markets we serve.

We accredit 118,000 professionals and any individual or firm registered with RICS is subject to our quality assurance. Their expertise covers property, asset valuation, real estate management; the development of infrastructure; and the management of natural resources, such as mining, farms and woodland. From environmental assessments and building controls to negotiating land rights in an emerging economy; if our members are involved the same professional standards and ethics apply.
We believe that standards underpin effective markets. With up to seventy per cent of the world’s wealth bound up in land and real estate, our sector is vital to economic development, helping to support stable, sustainable investment and growth around the globe.

With offices covering the major political and financial centres of the world, our market presence means we are ideally placed to influence policy and embed professional standards. We work at a cross-governmental level, delivering international standards that will support a safe and vibrant marketplace in land, real estate, construction and infrastructure, for the benefit of all.
We are proud of our reputation and work hard to protect it, so clients who work with an RICS professional can have confidence in the quality and ethics of the services they receive.

RICS is an equal opportunity employer committed to diversity and inclusion. We encourage qualified candidates from a wide array of backgrounds to apply because we know that it's the difference in our people that make the difference to our performance.

关于皇家特许测量师学会

信心源于专业标准

在发展和管理土地、房地产、建筑和基建领域，皇家特许测量师学会提倡并实行最高专业资格和标准。皇家特许测量师学会承诺始终如一地履行标准，为所服务的市场注入信心。
我们为118,000名专业人士授予专业资格认可，而在皇家特许测量师学会注册的任何个人或机构均须履行我们的品质保证。他们的专业范畴涵盖地产、资产估价、地产管理；基建发展；以及天然资源管理，例如矿产、农场及林地等。无论是环境评估、楼宇管理，或是在新兴市场中商谈土地权益，只要我们的会员参与其中，便需按相同专业标准和职业道德行事。

我们相信，标准是市场高效运作的基础。由于全球高达70%的财富均与土地和地产有关，因此我们的行业对经济发展，或是为全球的稳定、可持续投资及增长方面的支持，都起着举足轻重的作用。

我们在全球主要政治和金融中心均设有办事处，良好的市场网络有助我们有效地协助制定政策和推行专业标准。我们以跨政府层面的视野推行并实践国际标准，在土地、地产、建筑和基建领域创建安全及充满活力的市场，为全球市民谋福祉。
我们以良好的声誉为傲，并致力捍卫荣誉。因此，选择与皇家特许测量师学会专业人士合作的客户，确保可以获得优质并具备专业操守的服务。