市场运营
LG电子(中国)有限公司 LG Electronics China Co., Ltd.
- 公司规模:500-1000人
- 公司性质:外资(非欧美)
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2017-06-21
- 工作地点:北京-朝阳区
- 招聘人数:1人
- 职位月薪:6-8千/月
- 职位类别:其他
职位描述
职位描述:
岗位职责:
1.负责LG电子大家电及3C类目在渠道的所有活动策划与运营;
2.根据渠道平台年度月度大促活动节奏制定LG电子在站内及站外的营销战略,策划并沟通部门内部执行活动。
3.与客户对接,如采销及市场部广告部进行对接和沟通资源及节奏等,为LG争取更多资源,推动多方联合资源,促进销售额快速增长;
4.负责LG电子渠道全产品的精准通运营,整合多种站内、站外引流资源,监控曝光资源,反馈数据并制定相应方案,运营期间整体ROI相比去年平均水平增长3倍,促使广告投放效果最大化。
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岗位职责:
1.负责LG电子大家电及3C类目在渠道的所有活动策划与运营;
2.根据渠道平台年度月度大促活动节奏制定LG电子在站内及站外的营销战略,策划并沟通部门内部执行活动。
3.与客户对接,如采销及市场部广告部进行对接和沟通资源及节奏等,为LG争取更多资源,推动多方联合资源,促进销售额快速增长;
4.负责LG电子渠道全产品的精准通运营,整合多种站内、站外引流资源,监控曝光资源,反馈数据并制定相应方案,运营期间整体ROI相比去年平均水平增长3倍,促使广告投放效果最大化。
职能类别: 其他
关键字: 渠道资源 市场运营
公司介绍
LG Electronics was established in 1958, having marched along the way of development for over 50 years. During the past years, LG Electronics has grown as the representative company in Korea's telecommunication industry, through its sustained innovation and development of new technology and new products. Meanwhile, it has established itself as a leading figure in the global telecommunication industry, through the perfect integration of smart technology and stylish design as well as its global production and marketing system.
As the top-tier international corporation world-wide in the fields of digital home appliances and mobile communication solutions, LG Electronics is comprised of 5 business units. They include Home Entertainment, Home Appliance, Air Conditioning, Business Solution and Mobile Communications, operating overseas production bases and marketing departments around the world employing over 82000 people in 114 operations.
LG Electronics is operating a global R&D system that consists of 29 research centers and 6 design centers in Seoul (Korea), New Jersey (The USA), Beijing (China), Tokyo (Japan), New Delhi (India) and London (The UK), employing 16,000 people. With the world-wide leading products such as optical storage (35% of global market share), PDP (36%), CDMA cellular phone (21.2%), home air conditioner (18%), LCD & Plasma TV (9.7%), and DVD (10%), etc., LG Electronics is consistently consolidating its position as a global company.
Along with stable operation of all the business units especially mobile communication, 2008 annual sales on a global basis soared 20.8% to a company record-high level of KRW 49.33 Trillion (USD 36.22 Billion) with operating profit recording KRW 2.13 Trillion (USD 1.56 Billion). Consolidated sales including subsidiaries rose 18.4% YoY to KRW 63.18 Trillion (USD 46.39 Billion); consolidated operating profit reached KRW 4.05 Trillion (USD 2.97 Billion), for a margin of 6.4%, 1.1% point higher than 2007.
Since the establishment of the Huizhou factory in 1993, LG Electronics has been in China for 16 years. With the joint efforts of the employees, LG Electronics has become one of the representative enterprises in China's consumer electronics and telecommunications industry. Centered by LG Electronics (China) in Beijing, LG Electronics has 5 sales subsidiaries in Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, 1 R&D Center in Beijing, 13 factories and service net around China. LG Electronics (China) has become a strong corporation with more than USD 2.5 Billion investments and 36,000 employees. In China, LG Electronics achieved USD 10 Billion revenue in 2007, with the popularity in flat panel TVs, side-by-side refrigerators, front-loading washing machines, mobile phones, and monitors with consumers.
Life's Good! Welcome to join us!
As the top-tier international corporation world-wide in the fields of digital home appliances and mobile communication solutions, LG Electronics is comprised of 5 business units. They include Home Entertainment, Home Appliance, Air Conditioning, Business Solution and Mobile Communications, operating overseas production bases and marketing departments around the world employing over 82000 people in 114 operations.
LG Electronics is operating a global R&D system that consists of 29 research centers and 6 design centers in Seoul (Korea), New Jersey (The USA), Beijing (China), Tokyo (Japan), New Delhi (India) and London (The UK), employing 16,000 people. With the world-wide leading products such as optical storage (35% of global market share), PDP (36%), CDMA cellular phone (21.2%), home air conditioner (18%), LCD & Plasma TV (9.7%), and DVD (10%), etc., LG Electronics is consistently consolidating its position as a global company.
Along with stable operation of all the business units especially mobile communication, 2008 annual sales on a global basis soared 20.8% to a company record-high level of KRW 49.33 Trillion (USD 36.22 Billion) with operating profit recording KRW 2.13 Trillion (USD 1.56 Billion). Consolidated sales including subsidiaries rose 18.4% YoY to KRW 63.18 Trillion (USD 46.39 Billion); consolidated operating profit reached KRW 4.05 Trillion (USD 2.97 Billion), for a margin of 6.4%, 1.1% point higher than 2007.
Since the establishment of the Huizhou factory in 1993, LG Electronics has been in China for 16 years. With the joint efforts of the employees, LG Electronics has become one of the representative enterprises in China's consumer electronics and telecommunications industry. Centered by LG Electronics (China) in Beijing, LG Electronics has 5 sales subsidiaries in Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, 1 R&D Center in Beijing, 13 factories and service net around China. LG Electronics (China) has become a strong corporation with more than USD 2.5 Billion investments and 36,000 employees. In China, LG Electronics achieved USD 10 Billion revenue in 2007, with the popularity in flat panel TVs, side-by-side refrigerators, front-loading washing machines, mobile phones, and monitors with consumers.
Life's Good! Welcome to join us!
联系方式
- 公司地址:地址:span永安里LG双子座大厦