北京招聘

职位描述：
Position Title: Assistant Brand Manager (Temp, 6 months contractor)
Department: Marketing – Hair Care

Main Responsibilities:
1. Based on the brand strategy/positioning to develop brand communication creatives for BTL campaign
2. Develop and implement integrated brand activations including roadshow, in-store activity, bus-show, PR and visual merchandising to improve sales performance and brand equity
3. Based on the brand positioning to develop clear brand and execution guidelines for all BTL brand activations.
4. Set up KPIs and monitor the implementation of all brand activations.
5. Review brand activations based upon the brand guidelines and KPIs mentioned above.
6. Contribute to develop and implement Joint Business Plan for strategic partners with sales team.
7. Monitor, analyze and report brand performance in channels in regular base.
8. Identify opportunities and initiate action plan to fix or improve brand channel performance.
9. Manage, supervise and guide external partners (mainly BTL and PR agency) to deliver brand activation creative based on brand strategy/positioning and ensure excellent activation execution

Qualification:
1. 3-5 years brand management MKTG experience in FMCG industry
2. Prefer in personal care industry with successful track record
3. Open-minded, self-motivated, strong sense of responsibility and strong communication skills
4. University or above
5. Fluent English 举报 分享

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.