Trade Marketing
北京尼康眼镜有限公司
- 公司规模:50-150人
- 公司性质:外资(非欧美)
- 公司行业:医疗/护理/卫生
职位信息
- 发布日期:2017-06-01
- 工作地点:北京
- 招聘人数:1人
- 职位月薪:0.8-1万/月
- 职位类别:市场通路经理/主管
职位描述
职位描述:
Main Responsibilities
§ Shopper experience enhancement via creating excellent in-store brand exposure initiatives, such as POSM, Nikon model store, Nikon corner, etc.
§ Drive efficient “last mile solution” to encourage 1st purchase, upgrade base on shopper & industry insights, such as e-coupon, discount, gimmick, membership, VCC, etc.
§ Drive strong engagement with customer HQ & ECPs by integrated commercial solution, such as key business decision maker summit, ECP KOL seminar, Japan factory visit, etc.
§ Support customized program in terms of program design (road show, office mini show, automobile club events, customized promotion, etc.), material design, production, gimmick purchase, agency & cross functions coordination, data / information summarizing & post evaluation (ROI, KPI achievement, learning, improve areas, etc.)
§ Develop BTL activities related SOP, agreements to ensure sales operation with fully compliance
§ Streamline & optimize current working process, communication flow between sales & MKT team to drive collaboration & communication efficiency
§ Support on all trade marketing related activities’ PR application, accrual & payment to ensure on time delivery
§ Regular review trade marketing related vendors’ performance & implement necessary actions base on facts & approval to ensure high quality with on time deliverables for sales
§ Support some key projects’ go-to-market plan deployment, tracking, etc.
Other tasks or projects base on assignment
Qualification for this position:
§ Bachelor’s degree
§ Minimum 3+ years of solid trade marketing experience, 1+ years of key accounts or field sales experience is a plus
§ Working in consumer goods or health care category with multiple brands experience
§ Inspires trust with excellent interpersonal skills
§ Good communication & influence skill
§ Good English communication capability, especially oral & listening
Positive, proactive & can do attitude
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Main Responsibilities
§ Shopper experience enhancement via creating excellent in-store brand exposure initiatives, such as POSM, Nikon model store, Nikon corner, etc.
§ Drive efficient “last mile solution” to encourage 1st purchase, upgrade base on shopper & industry insights, such as e-coupon, discount, gimmick, membership, VCC, etc.
§ Drive strong engagement with customer HQ & ECPs by integrated commercial solution, such as key business decision maker summit, ECP KOL seminar, Japan factory visit, etc.
§ Support customized program in terms of program design (road show, office mini show, automobile club events, customized promotion, etc.), material design, production, gimmick purchase, agency & cross functions coordination, data / information summarizing & post evaluation (ROI, KPI achievement, learning, improve areas, etc.)
§ Develop BTL activities related SOP, agreements to ensure sales operation with fully compliance
§ Streamline & optimize current working process, communication flow between sales & MKT team to drive collaboration & communication efficiency
§ Support on all trade marketing related activities’ PR application, accrual & payment to ensure on time delivery
§ Regular review trade marketing related vendors’ performance & implement necessary actions base on facts & approval to ensure high quality with on time deliverables for sales
§ Support some key projects’ go-to-market plan deployment, tracking, etc.
Other tasks or projects base on assignment
Qualification for this position:
§ Bachelor’s degree
§ Minimum 3+ years of solid trade marketing experience, 1+ years of key accounts or field sales experience is a plus
§ Working in consumer goods or health care category with multiple brands experience
§ Inspires trust with excellent interpersonal skills
§ Good communication & influence skill
§ Good English communication capability, especially oral & listening
Positive, proactive & can do attitude
职能类别: 市场通路经理/主管
公司介绍
1917年,日本光学工业株式会社成立,从此尼康的名字便在光学领域中传承。1917-2017,尼康跨越百年历史长河,将百年历程的华彩与荣耀继续弘扬。
北京尼康眼镜有限公司,成立于1996年,运用领先的光学科技水平,高质量的材料以及多年累积的光学设计经验,为中国市场提供值得信赖的热门光学镜片。针对中国人的用眼习惯及屈光程度,研制出更符合中国人特点的卓越镜片产品。20年来,北京尼康眼镜有限公司与全国近千家眼镜零售店及眼科医院建立了良好的合作关系。
1983年,尼康首次研制成功防反射、耐划伤镀膜。这项技术立刻风靡日本,现在市场上大部分的镜片使用这项技术。
2003年,尼康推出第一款个性化单焦点镜片——SeeMax,提供卓越的光学性能,开启镜片的个性化时代。
2011年,尼康SeeCoat Blue镀膜问世,提出了先进的蓝光控制概念,这一项技术荣获当年的Good Design设计。
2016年,尼康推出SeeCoat Bright镀膜,首次提出可在昏暗环境下提升明亮度的概念。
北京尼康眼镜有限公司,将优越品质的眼镜产品与全心全意的服务精神带向消费者,卓越不凡的品质与完善的服务体系,保证了尼康镜片面对自身产品缜密与细致的商务理念。时值尼康100周年之际,尼康镜片将继续秉承“信赖与创造”的企业哲学,继续开发先进技术、从而提供舒适、自然的视觉效果。
北京尼康眼镜有限公司,成立于1996年,运用领先的光学科技水平,高质量的材料以及多年累积的光学设计经验,为中国市场提供值得信赖的热门光学镜片。针对中国人的用眼习惯及屈光程度,研制出更符合中国人特点的卓越镜片产品。20年来,北京尼康眼镜有限公司与全国近千家眼镜零售店及眼科医院建立了良好的合作关系。
1983年,尼康首次研制成功防反射、耐划伤镀膜。这项技术立刻风靡日本,现在市场上大部分的镜片使用这项技术。
2003年,尼康推出第一款个性化单焦点镜片——SeeMax,提供卓越的光学性能,开启镜片的个性化时代。
2011年,尼康SeeCoat Blue镀膜问世,提出了先进的蓝光控制概念,这一项技术荣获当年的Good Design设计。
2016年,尼康推出SeeCoat Bright镀膜,首次提出可在昏暗环境下提升明亮度的概念。
北京尼康眼镜有限公司,将优越品质的眼镜产品与全心全意的服务精神带向消费者,卓越不凡的品质与完善的服务体系,保证了尼康镜片面对自身产品缜密与细致的商务理念。时值尼康100周年之际,尼康镜片将继续秉承“信赖与创造”的企业哲学,继续开发先进技术、从而提供舒适、自然的视觉效果。
联系方式
- 公司地址:地址:span东交民巷28号 红都商务会馆 A座配楼2层 AP2室