北京招聘

职位描述：
JOB SUMMARY:
We are calling for an experienced, potential and independent candidate to join our CRM team.
The Assistant CRM manager manages the overall customer database, and the delivery of consumer insights to support business decision making. Meanwhile, he/she also leads the planning & execution of new product launch campaigns, and CRM campaigns.

RESPONSIBILITIES MAY INCLUDE (BUT NOT BE LIMITED TO):
1.Database management & Data intelligence
a. Ensure the smooth working of CRM system & process to collect healthy and accurate data
b. Support the data needs from other function teams
c. Be responsible for data intelligence to provide regular CRM report, campaign tracking report, and consumer insights analysis

2.Campaign planning & execution
a. Support CRM & Marketing launch campaign by conducting consumer analysis & translating the quantitative and qualitative data findings into actionable insights for TA selection, customer communication & offer planning. Monitor campaign effectiveness with KPI setting, on-going evaluation & improvement recommendation
b. Work closely with local & regional offices, sales operation teams and frontline to ensure campaigns can be implemented effectively
c. Track and review the campaign result to share with the function teams

3.Others
a. Assist CRM Manager to plan and implement CRM initiatives to achieve strategic goals, including annual CRM marketing calendar with strategy & budget planning for member privileges, communications, activities & events..etc.
b. Leverage WeChat to increase brand’s social intake for new recruitment, convert prospects to brand users, and generate the real WOM
c. Manage the quality of communication content in all types and for all channels with more lifestyle, more emotional touch, and more consumer- centric
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QUALIFICATIONS
1. Minimum 6 years relevant experience in CRM with supervisory capacity
2. A strong understanding of consumer engagement
3. Passion for skincare / beauty industry
4. Able to think strategically and formulate action plan
5. Results oriented
6. A strong data sense.
7. University degree or above 举报 分享

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