北京招聘

Role & Responsibilities

The Digital Marketing Specialist will be responsible for the support and implementation of Jaguar digital marketing and advertising programs including official site (GWS), campaigns, SEM/SEO, and other digital media programs.

Therefore, he or she will have working knowledge of a variety of web disciplines, including website design, optimization and analytics, SEO, SEM, lead generation, vendor management and a combination knowledge on social media, other digital platforms

Key responsibilities include:

· GWS content maintenance, performance tracking to optimize GWS to achieve KPI
· SEM /SEO: Research, build, and refine keyword lists that reflect and support business requirement. Continuously SEO optimization.
·Assist with digital campaign:
o develop and implement campaign creative, content and execution with agencies
o Monitor, analyze and report: Routinely report on key campaign performance metrics, identify and evaluate trends and opportunities for advertising programs using web analytics and external tools.
· Work with digital marketing manager to improve Jaguar social media presence and performance
· Work with digital marketing manager on other digital platforms, such as portable devices and new opportunities
·Take on any other digital responsibilities where required

Jaguar Land Rover China Company Profile
Jaguar Land Rover is the UK’s largest car manufacturer, and is built around two iconic premium automotive brands that are renowned for their stunning design, cutting-edge technology and breath-taking performance. To date, Jaguar Land Rover sells its products in 180 countries with 17 national sales companies worldwide.
Since entering China in 2010, Jaguar Land Rover has witnessed healthy and steady growth due to its ‘Customer First’ philosophy. Due to its world-class products, premium brand experience and professional service, Jaguar Land Rover has won wide recognition in the Chinese market.
In order to further its long-term commitment to China and better meet the demands of Chinese consumers, Jaguar Land Rover and Chery Automobile jointly established Chery Jaguar Land Rover in November 2012. The first model, a locally-produced Range Rover Evoque, went on sale in early 2015. This will be followed by the locally-produced Land Rover Discovery Sport, which will hit market in the fourth quarter.
With its complete product line-up in China, Jaguar Land Rover ensures that all new models are also available for Chinese customers as quickly as possible. The company also spares no effort in constructing new sales channels in China and looking at ways to optimise customer service.

更多热招职位，敬请关注捷豹路虎官方招聘网站：
www.jaguarlandrovercareer.cn