北京招聘

Key Responsibilities:

1. Implement the product strategy in a timely and highly consistent manner.

2. Optimize the product offer for the market within the flexibility possible to deliver maximum consumer

attractiveness, and consequently both volume and profit.

3. Manage the product requirements into the Land Rover Systems and processes for both existing and future

products.

4. Responsibility for monitoring and follow-up of the competitive environment and positioning, and managing

the response in content and prices of the Land Rover offer to maintain/enhance competitiveness and

maximize revenue opportunities.

5. Monitor and develop the market pricing in accordance with the Land Rover pricing and positioning

guidelines.

6. Manage and develop of new car/model year launch processes.

7. Develops and manages the option pricing and packaging strategies.

8. Support product researches and surveys (clinics etc.).

9. Develop new market relevant strategies (portfolio, emissions, localisation)

10. Undertake ad hoc studies and projects as appropriate to the general objectives of the department.

11. Direct and support Hongkong and Taiwan importers in individual product and product portfolio

management (derivatives, pricing, equipment, timing etc.)

12. Planning and execution of special programs (limited editions, run-out etc.) in cooperation with JLR UK ETO

and/ or local accessory programs

13. Supports annual mid- and long term volume planning process.

Skills, experience and qualifications required:

1. Bachelor degree or above in product or marketing related.

2. 3 years solid experience in product strategy (volume-, price-, mix-, equipment-, launch-planning)

3. 3 years within a marketing role within an Automotive consumer product orientated environment.

4. Analytical, systematic and logical thinker with the ability to lead a multifunctional team.

5. Strong interpersonal and influencing skills.

6. Knowledge/experience of retail motor industry.

7. Proficient in both written and spoken English, a third language will be an added advantage.

8. Proactive & team player

9. Excellent knowledge in excel, powerpoint and word

10. Willingness to travel on frequent basis, domestically and internationally.

Jaguar Land Rover China Company Profile
Jaguar Land Rover is the UK’s largest car manufacturer, and is built around two iconic premium automotive brands that are renowned for their stunning design, cutting-edge technology and breath-taking performance. To date, Jaguar Land Rover sells its products in 180 countries with 17 national sales companies worldwide.
Since entering China in 2010, Jaguar Land Rover has witnessed healthy and steady growth due to its ‘Customer First’ philosophy. Due to its world-class products, premium brand experience and professional service, Jaguar Land Rover has won wide recognition in the Chinese market.
In order to further its long-term commitment to China and better meet the demands of Chinese consumers, Jaguar Land Rover and Chery Automobile jointly established Chery Jaguar Land Rover in November 2012. The first model, a locally-produced Range Rover Evoque, went on sale in early 2015. This will be followed by the locally-produced Land Rover Discovery Sport, which will hit market in the fourth quarter.
With its complete product line-up in China, Jaguar Land Rover ensures that all new models are also available for Chinese customers as quickly as possible. The company also spares no effort in constructing new sales channels in China and looking at ways to optimise customer service.

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