Social Media manager
扬罗必凯（北京）广告有限公司
- 公司规模：500-1000人
- 公司性质：合资(欧美)
- 公司行业：广告
职位信息
- 发布日期：2013-12-28
- 工作地点：上海-静安区
- 招聘人数：1
- 职位类别：其他
职位描述
Role
?The Social Media Manager will help the agency's social media services for a wide clientele i.e. cars, beverages, confectionary products etc. He will be in charge of implementing the Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging social conversations with the product or the brand during the campaign period. He will also need to work with the clients' internal Marketing and PR teams to support their respective missions, ensure consistency in voice and cultivating a social media broadcast and sharing/referral network.
Responsibilities
?Help plan and implement the social media strategy with servicing, planning, creative and technology teams to ensure its effectiveness.
?Drive initiatives to encourage adoption of relevant social media techniques into the client's corporate culture, products and services.
?Work with the social media product teams to ensure social media tools i.e. social media apps or sharing features) are kept up to date.
?Manage social media campaigns via day-to-day activities such as online content creation i.e. seeding campaign content on relevant sites, weibo updates, video content, online influencer outreach, posting on blogs etc.
?Manage presence in social networking sites such as Renren, Weibo, tudou and Youku while being exposed to campaigns using Facebook, Twitter etc.
?Become a brand and campaign advocate by engaging in dialogues and answering questions where appropriate.
?Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
?Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies.
?Monitor trends in social media tools, trends and applications
Requirements
?Strong project management or organisational skills.
?In-depth understanding of social media platforms i.e. weibo, blogs, bbs, video platforms and how they can be deployed in different scenarios.
?Ability to effectively communicate information and ideas in written and verbal format, and build relationships.
?Team player, with the confidence to take the lead and guide other departments when necessary.
?Good technical understanding and can pick up new tools quickly.
Mindset
?Curious and open minded
?Passionate inside and outside of work
?Team player and inclusive mentality
?Self-motivated, self-learning and proactive
Report to
?Will report to the Digital Creative Director and the Integrated Planning Director
?Will work collaboratively with the Planning, Account, Creative and Digital teams
?The Social Media Manager will help the agency's social media services for a wide clientele i.e. cars, beverages, confectionary products etc. He will be in charge of implementing the Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging social conversations with the product or the brand during the campaign period. He will also need to work with the clients' internal Marketing and PR teams to support their respective missions, ensure consistency in voice and cultivating a social media broadcast and sharing/referral network.
Responsibilities
?Help plan and implement the social media strategy with servicing, planning, creative and technology teams to ensure its effectiveness.
?Drive initiatives to encourage adoption of relevant social media techniques into the client's corporate culture, products and services.
?Work with the social media product teams to ensure social media tools i.e. social media apps or sharing features) are kept up to date.
?Manage social media campaigns via day-to-day activities such as online content creation i.e. seeding campaign content on relevant sites, weibo updates, video content, online influencer outreach, posting on blogs etc.
?Manage presence in social networking sites such as Renren, Weibo, tudou and Youku while being exposed to campaigns using Facebook, Twitter etc.
?Become a brand and campaign advocate by engaging in dialogues and answering questions where appropriate.
?Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
?Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies.
?Monitor trends in social media tools, trends and applications
Requirements
?Strong project management or organisational skills.
?In-depth understanding of social media platforms i.e. weibo, blogs, bbs, video platforms and how they can be deployed in different scenarios.
?Ability to effectively communicate information and ideas in written and verbal format, and build relationships.
?Team player, with the confidence to take the lead and guide other departments when necessary.
?Good technical understanding and can pick up new tools quickly.
Mindset
?Curious and open minded
?Passionate inside and outside of work
?Team player and inclusive mentality
?Self-motivated, self-learning and proactive
Report to
?Will report to the Digital Creative Director and the Integrated Planning Director
?Will work collaboratively with the Planning, Account, Creative and Digital teams
公司介绍
我们是一家拥有186间分公司、7000名员工，享誉全球的创意公司，并且始终协力同心于一个共同使命：拒绝平凡！
我们深信，拒绝平凡的精神将为消费者创造出非同凡响的品牌体验！
我们率先提出了整合营销的全蛋理论，并购多家整合营销领域的知名公司。
我们拥有全球最大且最深入剖析品牌的工具——BAV品牌资产评估理论和数据库，与时俱进不懈追踪品牌态势。
我们是第一个进入中国的外资广告公司，目前在大中华区拥有北京、上海、广州、香港和台北等五间分公司。
我们与集团旗下的伙伴机构一起，勇猛精进共同实践着“拒绝平凡”这一独特的哲学，其中包括：尚扬媒介、博雅公关、凯维公关、伟门直效行销、朗涛标识设计和博勤线下活动等。
我们是反平凡主义者，是忠实于这份信仰的虔诚信徒，我们热爱自己的事业。
我们是行业中的佼佼者，2010年获得纽约艺术指导协会（ADC）年度奖的2010年度广告公司集团（Agency Network of the Year）大奖、纽约广告节共获得9个金奖、13个银奖和数十个铜奖及入围奖，毫无争议地拿下2010年度广告公司集团（Agency Network of the Year）大奖、在2010年嘎纳广告节上获得49座狮子奖
更多信息，欢迎浏览公司网址：http://www.yr.com
我们深信，拒绝平凡的精神将为消费者创造出非同凡响的品牌体验！
我们率先提出了整合营销的全蛋理论，并购多家整合营销领域的知名公司。
我们拥有全球最大且最深入剖析品牌的工具——BAV品牌资产评估理论和数据库，与时俱进不懈追踪品牌态势。
我们是第一个进入中国的外资广告公司，目前在大中华区拥有北京、上海、广州、香港和台北等五间分公司。
我们与集团旗下的伙伴机构一起，勇猛精进共同实践着“拒绝平凡”这一独特的哲学，其中包括：尚扬媒介、博雅公关、凯维公关、伟门直效行销、朗涛标识设计和博勤线下活动等。
我们是反平凡主义者，是忠实于这份信仰的虔诚信徒，我们热爱自己的事业。
我们是行业中的佼佼者，2010年获得纽约艺术指导协会（ADC）年度奖的2010年度广告公司集团（Agency Network of the Year）大奖、纽约广告节共获得9个金奖、13个银奖和数十个铜奖及入围奖，毫无争议地拿下2010年度广告公司集团（Agency Network of the Year）大奖、在2010年嘎纳广告节上获得49座狮子奖
更多信息，欢迎浏览公司网址：http://www.yr.com