市场经理 Marketing manager
北京睿博美佳商贸有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:家具/家电/玩具/礼品 环保
职位信息
- 发布日期:2017-07-17
- 工作地点:北京
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1.5-2万/月
- 职位类别:市场/营销/拓展主管
职位描述
职位描述:
市场层面:
负责品牌更名后的品牌基础建设工作(VieeGo);制定市场策略,策划实施市场营销活动,从而在预算范围内完成公司整体市场营销计划,包含策划线上线下市场活动及联合营销方案,控制预算,提升品牌知名度,激发潜在客户需求,并且负责监督市场营销投资回报率。
Be responsible for the brand the renamed infrastructure (VieeGo),To formulate marketing strategy, planning the implementation of marketing activities, so as to complete the company's overall marketing within budget plan, include online offline marketing activities planning and joint marketing plan, budget control, enhance brand awareness, to inspire potential customer needs, and is responsible for the supervision and the marketing return on investment
1起草制定年度,季度市场计划,包括产品推广策略,品牌建设策略,具体行动方案和预算
Drafting the annual, quarterly marketing plan, including product promotion strategy, brand building strategy, specific action plans and budgets
2并负责在公司范围内贯彻市场计划,负责组织,指导市场人员制定和细化市场执行计划,并负责组织和监督和评估实施。
Carry out marketing plan, and is responsible for the company to be responsible for the organization, guidance staff to develop and refine market execution plan, and is responsible for the organization and implementation of supervision and evaluation
3制定新产品上市计划,包括确认产品定位,确定产品利益点,并通过有效使用市场传播工具如POP,促销,广告,公关活动,视频,多媒体等,传递产品上市信息和产品利益点,负责计划和实施新产品上市促销,培训和分析工作
Make the plan of new products listed, including confirm product positioning, determine product benefits, and through the effective use of marketing communications tools such as POP, promotion, advertising, public relations activities, video, multimedia, etc., product information and product benefits, responsible for planning and implementation of the new product promotion, training and analysis
4控制、维护和提高公司品牌标识和图像的整体质量,进一步发展提高公司品牌价值
Control, maintain and improve the overall quality of the company brand and image, further development to improve the company brand value
5监督设计、文章撰写和彩页印刷品,确保其优异的品质,控制成本效益,统一品牌标准,按时完成项目
Supervise design, article writing and color print, to ensure the excellent quality, control cost and benefit, unified brand standard, to complete the project on time
6线上线下相关促销设计方案策划,执行及评估, 以提高销售量和品牌认知
Online and offline promotion related design planning, implementation and evaluation, in order to improve sales and brand awareness
7负责新的和现有网络渠道的展示页面设计方案的把控和完善
Responsible for new and existing network channels show page design scheme of the control and improvement
8技术文案支持及市场资料及内容审核及校对
Technical document support and market information and content review and proofreading
9根据品牌建设策略和计划,与潜在广告公司合作,进行产品广告的有效投放
According to the brand construction strategy and plan, cooperate with potential advertising company, product advertisement effectively
10根据销售数据报告,以及其他市场信息,进行针对市场竞争的分析,发现市场潜在机会
According to the sales data reports, and other market information, on the analysis of the competition in the market, find market potential opportunities
11借鉴并完善公司产品的市场推广方案
Reference and improve the marketing plan of the company's products
产品层面:
1新产品开发,换代的跟进和相关支持性工作
New product development, generation of follow up and support work
2现有产品及新产品的技术分析及内部售前测试
Existing products and new product technology analysis and internal pre-sale testing
3产品技术问题的收集、处理及协调、反馈(对接aeris)
Product technical problems of gathering, processing, and coordinate and feedback (docking aeris)
4软硬件设备及产品技术、市场趋势等专业知识的内部培训
Software and hardware equipment and products, market trends and other professional knowledge of the internal training
5对市场竞品进行深入分析析,包括产品技术对比、结构对比、产品定位、价格策略、市场销售情况、畅销品项等,进行分享和培训
In-depth analysis was carried out on the market competing goods analysis, including product technology comparison, structure comparison, product positioning, pricing strategies, market sales, best selling goods, such as sharing and training
6技术顾问的各项支持工作(设备采购、供应商对接、资料收集、技术支持等)
The support of technical consultant (equipment procurement, suppliers, data collection, technical support, etc.)
举报
分享
市场层面:
负责品牌更名后的品牌基础建设工作(VieeGo);制定市场策略,策划实施市场营销活动,从而在预算范围内完成公司整体市场营销计划,包含策划线上线下市场活动及联合营销方案,控制预算,提升品牌知名度,激发潜在客户需求,并且负责监督市场营销投资回报率。
Be responsible for the brand the renamed infrastructure (VieeGo),To formulate marketing strategy, planning the implementation of marketing activities, so as to complete the company's overall marketing within budget plan, include online offline marketing activities planning and joint marketing plan, budget control, enhance brand awareness, to inspire potential customer needs, and is responsible for the supervision and the marketing return on investment
1起草制定年度,季度市场计划,包括产品推广策略,品牌建设策略,具体行动方案和预算
Drafting the annual, quarterly marketing plan, including product promotion strategy, brand building strategy, specific action plans and budgets
2并负责在公司范围内贯彻市场计划,负责组织,指导市场人员制定和细化市场执行计划,并负责组织和监督和评估实施。
Carry out marketing plan, and is responsible for the company to be responsible for the organization, guidance staff to develop and refine market execution plan, and is responsible for the organization and implementation of supervision and evaluation
3制定新产品上市计划,包括确认产品定位,确定产品利益点,并通过有效使用市场传播工具如POP,促销,广告,公关活动,视频,多媒体等,传递产品上市信息和产品利益点,负责计划和实施新产品上市促销,培训和分析工作
Make the plan of new products listed, including confirm product positioning, determine product benefits, and through the effective use of marketing communications tools such as POP, promotion, advertising, public relations activities, video, multimedia, etc., product information and product benefits, responsible for planning and implementation of the new product promotion, training and analysis
4控制、维护和提高公司品牌标识和图像的整体质量,进一步发展提高公司品牌价值
Control, maintain and improve the overall quality of the company brand and image, further development to improve the company brand value
5监督设计、文章撰写和彩页印刷品,确保其优异的品质,控制成本效益,统一品牌标准,按时完成项目
Supervise design, article writing and color print, to ensure the excellent quality, control cost and benefit, unified brand standard, to complete the project on time
6线上线下相关促销设计方案策划,执行及评估, 以提高销售量和品牌认知
Online and offline promotion related design planning, implementation and evaluation, in order to improve sales and brand awareness
7负责新的和现有网络渠道的展示页面设计方案的把控和完善
Responsible for new and existing network channels show page design scheme of the control and improvement
8技术文案支持及市场资料及内容审核及校对
Technical document support and market information and content review and proofreading
9根据品牌建设策略和计划,与潜在广告公司合作,进行产品广告的有效投放
According to the brand construction strategy and plan, cooperate with potential advertising company, product advertisement effectively
10根据销售数据报告,以及其他市场信息,进行针对市场竞争的分析,发现市场潜在机会
According to the sales data reports, and other market information, on the analysis of the competition in the market, find market potential opportunities
11借鉴并完善公司产品的市场推广方案
Reference and improve the marketing plan of the company's products
产品层面:
1新产品开发,换代的跟进和相关支持性工作
New product development, generation of follow up and support work
2现有产品及新产品的技术分析及内部售前测试
Existing products and new product technology analysis and internal pre-sale testing
3产品技术问题的收集、处理及协调、反馈(对接aeris)
Product technical problems of gathering, processing, and coordinate and feedback (docking aeris)
4软硬件设备及产品技术、市场趋势等专业知识的内部培训
Software and hardware equipment and products, market trends and other professional knowledge of the internal training
5对市场竞品进行深入分析析,包括产品技术对比、结构对比、产品定位、价格策略、市场销售情况、畅销品项等,进行分享和培训
In-depth analysis was carried out on the market competing goods analysis, including product technology comparison, structure comparison, product positioning, pricing strategies, market sales, best selling goods, such as sharing and training
6技术顾问的各项支持工作(设备采购、供应商对接、资料收集、技术支持等)
The support of technical consultant (equipment procurement, suppliers, data collection, technical support, etc.)
职能类别: 市场/营销/拓展主管
关键字: 市场经理 市场主管
公司介绍
VillaLifestyles睿享生活馆由北京睿博美佳商贸有限公司建立于2006年。VillaLifestyles睿享生活馆主打高端生活良品,旗下涵盖空气净化器领军品牌瑞士IQAir HealthPro、加拿大专业空气净化器Amaircare、美国研发N99级别防霾口罩威隔口罩Vogmask、美国原装进口Weber烧烤炉等提升生活品质的产品。睿享生活馆始终主张推行精致生活方式的理念,并在世界范围内臻选优质品牌引进中国。
The VillaLifestyles was founded in 2006 by Beijing RBMJ Trading Company. VillaLifestyles is a collection of high-end brands around the world. It includes IQAir, which is the leader in the air cleaning industry; And Amaircare, a professional air purifier brand originated from Canada; Also includes Vogmask, a famous American brand of anti-smog mask; as well as Weber, world's premier grills imported from US and so on. The VillaLifestyles always upholds pursuing a refined, sophisticated life style, searching and introducing worldwide premium brands to China.
The VillaLifestyles was founded in 2006 by Beijing RBMJ Trading Company. VillaLifestyles is a collection of high-end brands around the world. It includes IQAir, which is the leader in the air cleaning industry; And Amaircare, a professional air purifier brand originated from Canada; Also includes Vogmask, a famous American brand of anti-smog mask; as well as Weber, world's premier grills imported from US and so on. The VillaLifestyles always upholds pursuing a refined, sophisticated life style, searching and introducing worldwide premium brands to China.
联系方式
- Email:hr@iqair-china.com
- 公司地址:上班地址:北京市朝阳区霄云路36号国航大厦1109室