北京招聘

Data Analyst 数据分析

RESPONSIBILITES:

· Provide final version of report including insight and recommendation based on the reports prepared by DA/DE

· Support client’s data requirements for all data-driven marketing activity.

· Champion data quality within client’s customer database.

· Contribute to delivering the highest quality of Data Services to Wunderman’s clients.

Analysis

· Pre-campaign evaluation: Cost evaluation, ROI, response rate,

· Post-campaign assessment: response, ROI, gap analysis, insight finding

Reporting

· Regular reporting: report template developing, regular report generation

· Report quality assurance: consistency, accuracy, insight and recommendation

Database

· Database: Assessment of database issues (quality and functionality) and propose solutions.

· Request: execute Data Requests from the account team

· Documentation: Ensure documentation is created and maintained in an accurate and timely manner

· UAT: User Acceptance Testing of system, website, online media exposure and email campaign

Management:

· Manage Data Executive to

1. Deliver report, regular or ad-hoc, timely and accurately.
2. Maintain current database including prospect and owners in a consistent way
3. Manage Siebel Analyst to maintain Siebel on Demand

PREFERRED QUALIFICATIONS:

· Query writing skills with 1. SQL or Access 2. Excel

· Good knowledge of database architectures and data schema

· Good knowledge of Excel and Access

· Understanding of CRM and database marketing

· Experience in documentation of business rules (preferred)

· Ability to foresee problems and uncover the fundamental issues relating to data management

· Strong time management and prioritisation skills

· Good verbal and written communication

· Excellent attention to detail

· Previous experience of SPSS or other statistical applications preferred

· 3+ years in a data analysis role

· BA/Master in Statistics, Economy, Operational Research, Business, Marketing or Social Science

· Advanced knowledge of Statistics

· Can analyze data, provide reporting independently

· Can work under pressure

· With exp in research firm a plus

· Can-do attitude

我们是一家拥有186间分公司、7000名员工，享誉全球的创意公司，并且始终协力同心于一个共同使命：拒绝平凡！
      
我们深信，拒绝平凡的精神将为消费者创造出非同凡响的品牌体验！
      
我们率先提出了整合营销的全蛋理论，并购多家整合营销领域的知名公司。
      
我们拥有全球最大且最深入剖析品牌的工具——BAV品牌资产评估理论和数据库，与时俱进不懈追踪品牌态势。
      
我们是第一个进入中国的外资广告公司，目前在大中华区拥有北京、上海、广州、香港和台北等五间分公司。
      
我们与集团旗下的伙伴机构一起，勇猛精进共同实践着“拒绝平凡”这一独特的哲学，其中包括：尚扬媒介、博雅公关、凯维公关、伟门直效行销、朗涛标识设计和博勤线下活动等。
      
我们是反平凡主义者，是忠实于这份信仰的虔诚信徒，我们热爱自己的事业。
      
我们是行业中的佼佼者，2010年获得纽约艺术指导协会（ADC）年度奖的2010年度广告公司集团（Agency Network of the Year）大奖、纽约广告节共获得9个金奖、13个银奖和数十个铜奖及入围奖，毫无争议地拿下2010年度广告公司集团（Agency Network of the Year）大奖、在2010年嘎纳广告节上获得49座狮子奖

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