(senior) Category Manager-Disney Consumer Products
华特迪士尼（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：娱乐/休闲/体育
职位信息
- 发布日期：2012-09-07
- 工作地点：上海
- 招聘人数：2
- 工作经验：十年以上
- 学历要求：本科
- 职位类别：销售经理
职位描述
Position Title: (senior) Category Manager-Disney Consumer Products
Market: Greater China
Based in: Shanghai, China
Reports to: Executive Director, local franchises, Greater China
Principal Responsibilities
Manage HOME & Stationery/Toys &Consumer Electronics business for the market:
- Development and implementation of Strategic Business Plans for Home & Stationery/ Toys &Consumer Electronics business categories
- Develop appropriate local market category plans & strategies consistent with goals and objectives.
- Help drive licenses in Home & Stationery / Toys &Consumer Electronics business categories in China
- Monitor Home & Stationery industry trends, rules, performance; retail channel market conditions; collection of market/consumer/retail trend and information analysis to determine Disney's strategies and plans.
Develop, implement and achieve 5 year Strategic Plans and annual budgets (wholesales sales, earned revenues, total revenues and operating income)
- Identify & contract new licensees/ renew existing licensees to develop category
- Identify consumer, product, property, and channel gaps and execute plans to fill gaps and grow business
- Ensure licensees have full understanding and are in compliance with Disney's business standards and regulations
Develop and implement retail plans to grow business.
- Work closely with key retail account buyers/RSM to manage Disney's product range and presence at retail.
- Work closely with RSM to implement retail marketing, promotions, and events to enhance brand image and consumer awareness.
Work with product development/creative team to achieve sales target through compelling products plans, ongoing product quality improvements, and retail marketing excellence.
Detailed Description of All Responsibilities
1.Strategic Management
- Develop, implement and provide reporting on appropriate local market category plans & strategies consistent with goals and objectives.
- Monitor Home & Stationery/ Toys &Consumer Electronics business industry trends, rules, performance; retail channel market conditions; collection of market/consumer/retail trend and information analysis to determine Disney's strategies and plans
- Determine category key drivers (product, price, and retail channel) for DCP to expand presence consistent with local demographic and retailer needs.
- Contribute to discussion of the local franchises licensing business on behalf of the Home & Stationery/ Toys &Consumer Electronics business category.
2.Licensing
- Develop, implement and achieve 5 year and annual revenue budgets (wholesale sales, earned revenues, total revenues and OI).
- Identify & contract new licensees/ renew existing licensees to develop category
- Identify consumer, product, property, and channel gaps and execute plan to fill gaps and growth business.
- Update sales forecast by licensee on a monthly basis, monitor & report progress on quarterly basis to regional.
- Coordinate Contract Renewals consistent with Category Plans.
- Partner & collaborate with key licensees for category development & business growth.
- Conduct Top Ten Licensee performance reviews (quarterly).
- Work with licensees to ensure appropriate quality and execution of product development process -STR programs Coordinate with DCP ILS Compliance Group to ensure licensees comply with Disney's ILS labor standards.
- Ensure licensees' thorough understanding and compliance of Disney's contract, terms and conditions.
- Ensure licensees develop quality products under Disney's business standards and regulation.
3.Retail
- Work with RSM team to manage Disney's product range and presence at retail.
- Act as communication link between RSM team and licensees.
- Identify signage and merchandising needs to LOCAL FRANCHISES Creative Head.
4.Product Development
- Direct & collaborate with Product Development team to create & execute category plans and ongoing product quality improvements.
- Administer and coordinate licensee's product / artwork approvals with Product Development team.
5.Finance
- Responsible for the category budget in the local market
- Provide forecast of the category on monthly basis.
- Responsible for collection past due accounts receivable and monthly royalty statements.
- Responsible for the administration and execution of the contract.
6.Marketing
- Coordinate with RSM team on marketing to support sales promotion, retail marketing events and advertising in the local market.
- Ensure appropriate licensees implement the Disney visual merchandising programs.
7.Information Systems
Maintain competency in DCP business systems
- Insight (deal negotiation part)
- INvision II (Forecasting)
Working Relationships
Internal-staff in local market & WDI synergy partners
-LOCAL FRANCHISES Management Team.
-Other LOCAL FRANCHISES category managers
External-Licensees (existing and potential)
-Key retail accounts
-Manufacturers
Qualifications / other skills
University graduate, preferably Marketing or Business Commerce with 10+ years working experience in respective industry at merchandising, licensing, sourcing, buying, retail management
Other Personal Attributes
- Strong Home & Stationery/FMCG product & market knowledge.
- Intelligent, self-directed, self-starter, good ability to work within a team.
- Good analytical skill and understanding of business and financial concepts.
- Strong interpersonal and communication skills
- Strong negotiation and presentation and selling skills.
- Committed to excellence and business integrity.
- Lateral thinker & problem solver
Other requisites, languages
- Fluency in Mandarin and English
- Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)