北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

市场经理 - 电子商贸 Marketing Manager - eCommerce (Sales & Marketing)

屈臣氏个人用品商店有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2013-03-26
  • 工作地点:广州-越秀区
  • 招聘人数:1
  • 职位类别:市场/营销/拓展经理  

职位描述

Job Responsibilities:

  • Plan, formulate and implement eCommerce sales, marketing and promotional strategies, including company's presence on all appropriate social media and any applicable new media;
  • Work with the web development team to build new multi-functional eCommerce websites and to enhance existing sites, including requirements specification, system analysis & design, development, testing and implementation;
  • Update, maintain and design a customer-centric web presence to improve e-shopping experience, including promotion / campaign management and content management;
  • Develop product assortment on all company's online presence, e.g. Tmall, mobile sites, Apps, and company's official site;
  • Increase site traffic and conversion rate across all revenue streams, by working closely with paid or free media;
  • Manage online marketing and website budget;
  • Increase website turnover, particularly in targeted geographical areas with low physical stores presence;
  • Monitor and administer all day-to-day eCommerce operations, including inventory management, payment, returns, refunds, logistics, customer services, e.g. enquiries and complaints;
  • Improve eCommerce related service levels;
  • Explore and develop new online revenue streams;
  • Assess industry and competitive trends and their implications on the business continuously through effective management of market intelligence and research;
  • Analyze eCommerce orders for potential fraud risk, to identify fraud trends and to suggest appropriate preventive steps;
  • Prepare weekly and monthly eCommerce reports, including but not limited to sales, returns & exchanges, cancellations, finance reconciliation, website usability, website analytics, customer behavior, benchmarking, etc.;
  • Provide copywriting support for online and offline projects as needed.

Job Requirements:

  • University graduate with a 5-7 years' solid experience in marketing, communications or relevant discipline;
  • Strong understanding of Retail Sales / Digital / Marketing / CRM;
  • Strong analytical skills / ability to synthesis, strategic planning and fully deliver online strategy;
  • Strong communication and Customer Service skills, e.g. to work with external agencies and internal departments (e.g. Marketing, IT, Trading, Finance, etc.);
  • Logical, systematic and attention to detail with good problem solving skills;
  • A team player who is customer focused with a professional attitude, and the ability to manage multiple responsibilities simultaneously under pressure in a challenging environment;
  • Independent and highly motivated with the ability to use discretion and work on own initiative;
  • Extremely internet savvy and computer literate, versed in Google Analytics or other analytic programs;
  • Must have good SEO/SEM appreciation;
  • Must be very ambitious, able to manage budgets effectively and scale up and down to fit with seasonal activity;
  • Ideally be a creative thinker to get the most of the organizations web capabilities;
  • Will have the ability to train and develop staff members;
  • Excellent command in written and verbal English and Chinese, preferably fluent in Putonghua;
  • Experience in China marketing, digital marketing and knowledge in online business a definite advantage;
  • Experience in copy writing or Event/Exhibition management is an advantages.

公司介绍

关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌,业务遍布14个亚洲及欧洲市场,经营超过7,800家店铺,其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议,配以傲视同侪的多元化产品种类,令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员,是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉,为顾客奉上令人惊喜不断和物超所值的购物环境,从而赢得顾客高度信赖。

关于屈臣氏集团
屈臣氏集团于1841年在香港创立,现已发展成全球知名的国际保健美容零售商,在27个市场经营超过15,800家商店。每年,超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区,经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料,详情请浏览www.aswatson.com。

About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.

About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.

Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).

联系方式

  • 公司地址:广东省广州市越秀区东风东路761号丽丰中心18楼 (邮编:510600)