北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展专员招聘

Marketing Automation and Operation Specialist

欧特克软件(中国)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:计算机软件

职位信息

  • 发布日期:2017-04-05
  • 工作地点:北京-朝阳区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 语言要求:英语 精通
  • 职位月薪:1-1.5万/月
  • 职位类别:市场分析/调研人员  市场/营销/拓展专员

职位描述

职位描述:
Looking to jumpstart a career in Marketing that will put you ahead of the curve? Look no further than Autodesk’s Marketing Automation and Operations (MAO) team. Today’s best Marketers are not just creatively inclined. They are also fluent in analytics and understand the underlying operational processes that make modern marketing programs possible. Working alongside other marketing operations experts, you will get to apply your logic to a variety of complex projects. In this role, you will build the operational foundations that are required, whether you aspire to become a well-rounded digital marketer or build a career in Marketing operations.

Overall Objective:
Working in Marketo, this key role is the main point of contact in providing Marketing data and configuration support to stakeholders based in APAC. You will deliver services such as segmentations, data uploads, email and campaign configurations.

Consistent with our team’s commitment to achieving operational excellence, you will serve as an in-house expert on marketing data analytics, automation systems, and best-in-class operational processes.

Responsibilities:
* Collaborate with marketing managers to understand their campaign objectives
* Assist with definition of data segments and configure / execute time and trigger-based campaigns
* Setup, test, maintain and evolve multiple complex campaigns with internal marketing automation platforms
* Configure our platforms for campaign deployment
* Work with cross functional teams to implement multiple nurture base marketing strategies
* Deliver performance improvements via ongoing testing and results to provide continued learning
* Create queries and list pulls for direct marketing campaigns to prospects and customers. Monitor all campaign list requests to ensure that the appropriate audience segmentations, frequency of communication & other considerations are achieved.
* Scrub external data lists and follow processes to properly upload contacts into our marketing database.
* Provide simple to complex data and market analysis to various stakeholders within the organization. Recommend the appropriate type of analysis based on the objectives at hand.
* Work with internal teams and business partners to maintain integrity, quality and security of marketing data and information systems.
* Ensure that customer data / access policies, as well as our corporate privacy policy, are abided by.

Top 3 Characteristics of a Strong Candidate
 *You are proficient in how a marketing automation system works (ideally Marketo) and understand its impact in an organization
*You are curious about all the functionalities the marketing automation platform offers and are not afraid to go through support documentation to find answers for any task you aren't able to perform with the system
*You are interested in how technology systems work and know how to handle databases


Resources and technologies used
* Marketo / SFDC / Exact Target / Eloqua
* Redshift / Microsoft SQL
* Specialists in the team


Education and Qualifications
* Marketing knowledge and experience to understand data and automation processes
* Written and verbal fluency in Business English
* 1-3 years experiences in marketing and/or Marketing Operations
* Bachelor degree

职能类别: 市场分析/调研人员 市场/营销/拓展专员

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公司介绍

Autodesk 公司(NASDAQ:ADSK)成立于1982年,总部在美国加利福尼亚州圣拉斐尔,致力于提供出色的软件和服务来帮助用户释放无限的创造潜能。我们是专为工程建设行业、传媒和娱乐行业及制造行业提供设计和制造软件的全球领导者。试想那些你驾驶过的高性能汽车、叹为观止的摩天大楼、用智能手机观看的精彩电影 - 所有这一切都是我们的庞大用户群体使用 Autodesk 软件所创造的。

Autodesk 旨在将理念付诸于现实,以塑造一个欣欣向荣的未来。我们的软件和服务充分利用了新兴技术,如增材制造(3D 打印)、人工智能、衍生式设计和机器人等 - 这些技术将能够帮助企业和个人在整个项目生命周期中实现更快、更有效和更可持续性地工作。

Autodesk 致力于通过我们的技术、慈善投资、教育项目、商业运营和员工计划对整个世界产生积极的影响。对于那些符合条件的非营利组织、初创公司和企业家,Autodesk 通过提供免费的软件服务来帮助他们将设计用于环境或社会公益。我们还通过向全球的学生和教育机构提供专业软件、培训、项目、社区和行业见解,帮助下一代设计师和创客为应对未来工作空间而做好准备。

联系方式

  • 公司地址:浦电路399号