北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Product Manager (职位编号:MJN001326)

美赞臣营养品(中国)有限公司

  • 公司规模:1000-5000人
  • 公司性质:合资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2017-04-02
  • 工作地点:广州-天河区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:2-3万/月
  • 职位类别:产品/品牌经理  市场/营销/拓展经理

职位描述

职位描述:
岗位职责:

1. Develop brand / product business and marketing objectives, strategies, and tactics, delivering value added results through superior execution.
2. Translate overall project objectives to specific work group priorities and coordinate with inter-functional areas to ensure project progress to completion.
? Develop monitor plan metrics to track and control effectiveness of activities, and accurately identify any deviations from plans. Carries out post implementation reviews and shares learning in order to improve future events.
3. Work with research team/ external research agency to develop product and market research plans and analyze data to identify issues and brand specific opportunities.
4. Able to synthesize disparate market data from multiple sources. Establish links between data and identify and evaluate consumer needs and market trends to develop brand and strategy/ tactics to exploit opportunities and minimize weaknesses.
5. Manage sales and product contribution, including A&P budget and sales forecasting, against marketing plan objectives on monthly basis. Communicate to Finance & Superior when budget changes occur.
6. Contribute to the creation of a team based, collaborative environment, promoting candor and receptivity, clarity of purpose and goals, and high commitment to achieve business goal.
7. Analyse product price cost structure and pricing policies; recommending appropriate adjustments to meet objectives established in annual and long-ranged plan.
8. Project on monthly basis product sales forecast and co-ordinate with production planning team to assure appropriate inventory levels are maintained.
9. To allocate resources (e.g. time, dollars…) consistent with priorities. Takes appropriate action in conditions of uncertainty.
10. Takes steps to understand external customer and/or internal client needs and translates this knowledge into effective decisions.
11. Develop product packaging that complies with internal / external process & regulations


任职资格:

Education & Experience:
- University graduate or equivalent preferably with major in marketing and/or nutrition related study.
- Minimum 3 years marketing experience, preferably in handling FMCGs

Functional skills:
- Good understanding of computer software applications (e.g. spreadsheet,, presentation, word processing), - - Good numerical skills of business analytics.

Interpersonal skills:
- Excellent interpersonal skill, proactive collaboration
- Teamwork spirit with passion
- Mature personality and integrity with a clear career objective
- Good communication skill. Able to translate complex information that customers and consumers will understand.

Language skills:
- Fluent in English (Verbal and Written) and Chinese

职能类别: 产品/品牌经理 市场/营销/拓展经理

举报 分享

公司介绍

关于美赞臣中国
美赞臣创立于1905年,自创立起始终坚持以科学为本进行产品研发和创新,为全球婴幼儿提供科学营养。
1993年,美赞臣正式进入中国,在广州经济技术开发区设立占地面积约六万平方米的生产基地。美赞臣在中国市场拥有蓝臻、铂睿、安儿宝、全跃、亲舒、早产儿出院后配方、无乳糖配方等消费者熟悉的婴幼儿配方产品,每天守护宝宝健康成长,受到广大中国消费者的欢迎和喜爱。
2011年,投资额超过一亿元人民币在广州成立“美赞臣中国婴幼儿营养研发中心”,进一步推动中国与全球婴幼儿营养科学的交流合作和创新发展。
2021年9月9日,春华资本集团完成了对利洁时旗下大中华区(包括内地及港台地区)婴幼儿配方奶粉和儿童营养品业务92%股权的收购。美赞臣在中国的发展迎来全新的起点,成为本土持有、本地化管理、服务本土、独立运营的业务集团,开启以产研一体的全球资源全方位服务中国消费者新篇章。

联系方式

  • Email:violet.wang@kornferry.com
  • 公司地址:珠江东路8号,越秀金融大厦28楼
  • 电话:15975318140