职位描述：

Job summary

Ø Market support: Responsible for developing and maintaining marketing strategies to meet Virbac China objectives and sales target applied through an annual marketing plan.

Ø Market evaluation: Evaluate potential market segments and customers in collaboration with the CAP National Sales Manager and team and collect the whole information about the market such as market conditions and competitor data

Ø Market innovation: Define all types of new services, promotional offers and tools, product re-positioning or new presentations to offer to Virbac’s customers. Evolve Virbac Companion Animals products positioning, messaging and branding.

Ø To assert effectiveness, discipline and professionalism at every stage of the marketing process.

Key tasks

Ø Product Management:
-> Set objectives, develop and implement marketing strategies for the products. Translate such
strategies into annual marketing plans to be implemented and updated all along the year in direct
relation with the sales targets and agenda.
-> Plan and maintain successful marketing program(s) including organizations of seminars and
congresses, press releases, newsletters, advertising, sponsorship, promotional material and
other aspects of the marketing mix..
->To have control, follow up and report about the marketing expenses according to the
implementation of the marketing plans.

Ø Product Training:
->To provide the CAP Sales team with technical and marketing training
-> To provide technical training on our vaccine Rabigen mono to related veterinarians, practitioners
and decision makers

Ø Market & Product Analysis:
->To monitor marketing activity via marketing intelligence. Maintain a network of contacts to identify strengths, weaknesses, opportunities and threats in the marketing place. Monitor and assess sales activity by product to ensure performance is clearly understood and used to set product targets and/or objectives.
->To research customers’ needs and recommend new products to register

Ø Link with Opinion Leaders:
->To develop a long standing relationship between Virbac and each Opinion Leader.

Ø Conferences:
-> To organize and prepare all congresses, seminars, workshops, meetings where Virbac is active.
Attend as required to support CAP Sales team.

Ø Communication:
->To ensure that easy and shared communication occurs with CAP National Sales Manager and Sales Team

Ø Reporting:
->To provide monthly updated marketing plans and marketing expenses follow up. To provide the
required reports when requested for either domestic or international use

Geographical scope

China, based in Shanghai

Sphere of influence

Internal

Customer Service Specialist (Supply Chain)

Sales Administration Assistant

CAP National Sales Manager

CAP Sales Team

CAP Marketing Specialist

External

Opinion Leaders

Professors and Experts

Responsible of Congresses & Seminars & Fairs

Position in the Organization

§ Reporting in : none

§ Reporting to : China Marketing Manager

§ Lateral communication :

· CAP National Sales Manager

· CAP Sales Team

· CAP Marketing Specialist

· Customer Service Specialist (Supply Chain)

· Sales Administration Assistant

Means given to fulfil the missions

Human means: none

Technical means

§ Registration dossiers

§ Product profiles

§ Virbac internal documentation

§ Animal Health Market documentation

§ Animal Health Reports

Financial means

§ To be assessed

Preferred profile and experience

Qualifications

§ Veterinarian with Master or PhD degree, alternatively minimum Master degree in Medical or Pharmaceutical Science

§ Fluent in English

Experience

Experience in medical marketing is mandatory, veterinary industry would be highly appreciated as described below:

§ A veterinarian having passed his Mastery Degree

§ First experience in a Companion Animals clinic

§ First experience in marketing: market evaluation, promotion, congresses, etc…

§ Some relations with professors and opinion leaders

§ Some relations with Companion Animals leading practitioners

Personal qualities

§ Analysis and organizational skills

§ Excellent relationships

§ Innovative, imaginative

§ Outstanding communication and training ability

§ Active, energetic and resilient

§

薪资：月薪8000-12000，

发布城市：上海市

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维克集团介绍

一个专注于动物保健的制药公司

1968年，兽医师Pierre-Richard Dic在法国尼斯建立了维克公司，专注于动物健康事业，是一家至始至终致力于动物健康的独立制药实验室。其2015年营业额为8.53亿欧元，如今全球排名第8位。公司遍布全球超过100个国家，提供具有全面性与实用性的产品与服务，覆盖了主要的动物种类和病理。自1985年上市以来，维克始终是一个家族企业，这不仅局限于股东成员，还体现在它的管理理念上，它的文化和公司价值。

 

40年的国际旅程

早年开始，维克就视海外拓展为其核心的策略。1978年开始集团向国际发展，而后在八九十年代加速。今天，维克的业务遍布5洲，约87%的业务均在海外市场进行。维克聚集了全球4800名员工分布在100多个国家。

 

塑造动物健康未来

维克为兽医物人员（兽医师及宠物主人）提供高品质，高效和便捷的产品与服务，因此在40年内成功的成为了这个领域的专家。其完整的产品线（包括药品和疫苗）能有效的预防与治疗宠物级畜牧动物的主要疾病。维克的创新，是基于技术的先进性和聆听客户的需求，依靠反应迅速并达到***国际质量标准的生产设施加以实现。近50年来，这些品质使公司得以在每个国家与兽医师和农场人员构建一个定制化的关系网络。通过这种独享的合作伙伴关系，维克日复一日，年复一年，塑造动物健康未来。