北京 [切换城市] 北京招聘北京咨询/顾问招聘北京咨询总监招聘

Associate Director 研究总监 Kantar Futures

Kantar (凯度集团)

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2017-03-26
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:8-9年经验
  • 职位月薪:60-80万/年
  • 职位类别:咨询总监  

职位描述

职位描述:
About Kantar Consulting

- Kantar Consulting is a core part of the growth story of Kantar and WPP; our vision is to be the first choice partner for future-growth focused big leaders in the dynamic world.
- Kantar Consulting is the specialist in brands, marketing, and sales. We help clients find growth in uncomfortable places, organize for the future, and do more with less.

Kantar Futures is one on the Kantar Consulting key brands globally and it is not present currently in China. We would like to “seed” it in 2017 to prepare for a larger development in 2018.
Plan is to “seed” this development within sister company Kantar Added Value to facilitate it.

Kantar Futures
Kantar Futures (previously known as The Futures Company) is a leading foresight consultancy that helps clients ‘profit from change’.
Our value lies in our ability to help clients understand, anticipate and shape their future. We inform and inspire strategy, innovation and communication that will get our clients ahead of competition.
A Kantar company within WPP, Kantar Futures has offices in London, New York, North Carolina, Buenos Aires, Sao Paulo and Singapore.

 
The Role & Responsibilities
We are looking for an experienced consultant to join China, start Futures development in 2017 and prepare for a larger deployment in 2018.
The consultant will be supported in China by the Kantar Consulting leaders and the Head of Cultural Insights and from Singapore by the Futures APAC for training and delivery.
This role will involve engaging with clients with the support of Kantar Consulting leaders, managing projects from briefing through to delivery, writing reports and presentations, and presenting findings in a clear and engaging form with the support of Singapore team.
You will be expected to play a support role in new business activity joined with Kantar Consulting leaders, helping prepare proposals and providing back-up to colleagues within the business. Plus, contribute to the on-going development of the company’s intellectual capital through its knowledge venturing programme.
We need someone with a proven track record of client work and project management, including strong client relationship/account management skills, the ability to work across disciplines, the flexibility to develop new solutions and the creativity to develop fresh approaches to solving problems and helping our clients prepare for the future.
Our team works very collaboratively and we therefore expect outstanding people and communication skills as well as a high degree of autonomy and accountability.
Skills and experience
To succeed in this role, you will need to have the following skills, experience and capabilities:
? At least 7-8 years of experience in a strategic planning role, a brand or a marketing consultancy, a strategic insight or research based consultancy.
? Able and willing to engage with clients on a regular basis; strong client and account management skills.
? Effective and efficient project management skills; autonomy and proactivity are a must.
? Proven strategic thinker, able to work with a diverse array of information sources and derive strategic recommendations that will make a positive impact to a client’s business.
? Excellent writing and presentation skills and a good eye for detail; ability to tell a story, defend a point of view and draw out strategic implications and recommendations
? Able to present to clients and help facilitate workshops or working sessions with clients
 
Other personal qualities
? Energetic, enthusiastic and self starting
? Intellectually curious and a keen interest in different international cultures
? Can-do attitude and a willingness to contribute to all aspects of company life
? Collaborative and collegiate in style, respectful of others, good listener
? Maintain high standards of personal and professional integrity
? Fluent in English and Mandarin

职能类别: 咨询总监

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公司介绍

简介

millward brown 竭诚帮助客户构筑卓越品牌。我们专业从事广告效果、战略沟通、媒介、数字化营销与品牌资产的调查研究。90% 的全球领先品牌都是我们的客户。
我们发现,品牌若能实现“有意义的差异化”,就能占据更大的市场份额,同时还能带来溢价并实现品牌增值。
我们关注的重点领域是“品牌战略”、“创意开发”、“渠道优化”以及“品牌绩效”。
我们拥有业内最具才华的市场调研人员、咨询师、内容创作人员以及神经科学专家。我们深知兼顾全球思维与本土视野的重要性,公司在56 个国家设有办事处,对消费者行为有深入了解。
今天,品牌已经成为企业最宝贵的资产。我们将帮助您依靠品牌力量驱动企业的财务增长和财富创造。
我们拥有世界上最大的品牌资产数据库——brandz™:数据库覆盖全球30 多个国家、在过去的17 年中,评估近5 万个品牌,访问了将近200 万消费者。每年与wpp共同发布的“brandz™全球最具价值品牌100 强和brandz™最具价值中国品牌100强榜单不仅得到广泛关注并成为全球***投行确定潜在投资方向的有力参考。




专有服务
从战略开发到营销执行以及品牌绩效和未来潜力的评估,我们能全程协助客户开展品牌建设、实现品牌增长。

本集团提供一系列专有服务,这些服务确保我们在广阔的业务领域里提供最专业的服务。

millward brown vermeer
millward brown vermeer 是全球领先市场研究公司millward brown的品牌咨询部门。我们的品牌战略咨询基于消费者研究、对利益相关者的理解及扎实的金融分析之上。

firefly millward brown
millward brown 的全球定性调查机构。

医疗卫生
我们的医疗卫生服务专家与众多领先医药品牌紧密合作,通过传播评估、媒体评价、品牌绩效监测以及市场问责机制帮助企业解决关键业务问题。

millward brown media and digital
衡量数字营销有效性和影响力的全球领先机构。

神经科学
神经科学技术的可扩展性正在不断提升,这为品牌进一步了解消费者的想法提供了更大的可能性。



关于华通明略(millward brown)
millward brown是全球领先的调研机构之一,专业从事广告效果、战略沟通、媒介与品牌资产调研。90% 的全球领先品牌都是我们的客户。

通过运用综合全面的、以调研为基础的定性和定量解决方案,millward brown帮助客户构建强有力的品牌。我们关注的重点领域是“品牌战略”、“创意开发”、“渠道优化”以及“品牌绩效”。

我们拥有业内最具才华的市场调研人员、咨询师、内容创作人员以及神经科学专家。从战略开发到营销执行以及品牌绩效和未来潜力的评估,millward brown能全程协助客户开展品牌建设、实现品牌增长。

millward brown还拥有世界上最大的品牌资产数据库——brandz™:数据库覆盖全球30 多个国家、在过去的17 年中,评估近5 万个品牌,访问了将近200 万消费者。每年与wpp共同发布的“brandz™全球最具价值品牌100 强和brandz™最具价值中国品牌100强榜单”不仅得到广泛关注并成为全球***投行确定潜在投资方向的有力参考。

millward brown公司下设的全球性专业业务机构包括millward brown digital(数字传播效果和数字情报领域的领先机构)、firefly millward brown(全球性定性研究公司)、neuroscience practice(利用神经科学来强化传统研究技巧)以及millward brown optimor(专注于帮助客户优化品牌和市场投资的战略咨询公司)。公司在超过55个国家和地区开展业务,隶属于wpp旗下的kantar数据投资管理集团。


了解更多信息,请访问www.millwardbrown.com

关于wpp

wpp是全球领先的传播服务集团,营业额达723亿美元,收入为173亿美元。通过旗下的运营公司,wpp集团提供全方位的广告和市场营销服务。服务内容包括:广告与媒体投资管理;数据投资管理;公共关系与公共事务;品牌塑造与视觉识别;医疗保健传播;直效营销,数字营销,促销与关系营销及专家整合传播。 wpp在110个国家设有3000多个办公室,拥有近175,000名员工(包括联营企业)。了解更多信息,请访问www.wpp.com。
在2013 年戛纳国际创意节(2013 cannes lions international festival of creativity)上,wpp被评为年度***控股公司,这是wpp 第三次获此殊荣。同时,wpp也被艾菲实效排行榜(effie effectiveness index)评为2013年度全球最具实效控股公司,这是wpp 连续第二年获此殊荣。艾菲实效排行榜旨在表彰在营销传播方面取得卓著成效的企业。

公司全球官方网站职位链接进行在线申请链接: http://ldd.tbe.taleo.net/ldd01/ats/careers/jobsearch.jsp?org=millwardbrownuk&cws=5

联系方式

  • Email:vanessa.wang@kantar.com
  • 公司地址:地址:span上海市徐汇区枫林路485号6号楼4楼