App store optimization Specialist
Booking.com
- 公司规模：10000人以上
- 公司性质：外资（欧美）
- 公司行业：酒店/旅游 互联网/电子商务
职位信息
- 发布日期：2017-03-24
- 工作地点：上海-静安区
- 招聘人数：1人
- 职位月薪：0.1-99.9万/月
- 职位类别：促销经理 市场/营销/拓展主管
职位描述
职位描述：
What You'll Do
Own Booking.com App Stores presence, optimization, and localization in China.
Aggregate best-practices from existing and industry work on effective approaches to ASO strategies.
Work cross functionally between product, brand, marketing, and analytics to streamline processes and iterate quickly.
Manage the real-time bidding process of campaigns across traffic sources, utilizing data, targeting, and optimization tools.
Measure and report performance of digital marketing campaigns and assess against ROI targets.
Provide reporting, clear communication regarding campaign performance, and identify scalable opportunities.
Oversee the daily monitoring of budget and performance of campaigns across each platform.
Oversee margin management across campaigns.
Experience & Qualifications
The ideal candidate for this role should have:
Minimum of 3 years’ experience in media strategy and/or media planning and buying.
BA/BS degree required.
Expertise in current Search Engine Marketing (SEM), experience with mobile app marketing a plus.
Participate in weekly status calls, quarterly business reviews, and annual meetings, as needed.
Experience with ASO tools.
Deep knowledge of local app store.
Strong written, verbal, and presentation skills.
Ability to work in a team structure that fosters collaboration.
Solid computer skills and proficient experience with MS Excel, Tableau, and PowerPoint.
Positive, energetic, and motivated personality.
Enthusiastic about the mobile app space.
Energetic and passionate about your career.
Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment.
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What You'll Do
Own Booking.com App Stores presence, optimization, and localization in China.
Aggregate best-practices from existing and industry work on effective approaches to ASO strategies.
Work cross functionally between product, brand, marketing, and analytics to streamline processes and iterate quickly.
Manage the real-time bidding process of campaigns across traffic sources, utilizing data, targeting, and optimization tools.
Measure and report performance of digital marketing campaigns and assess against ROI targets.
Provide reporting, clear communication regarding campaign performance, and identify scalable opportunities.
Oversee the daily monitoring of budget and performance of campaigns across each platform.
Oversee margin management across campaigns.
Experience & Qualifications
The ideal candidate for this role should have:
Minimum of 3 years’ experience in media strategy and/or media planning and buying.
BA/BS degree required.
Expertise in current Search Engine Marketing (SEM), experience with mobile app marketing a plus.
Participate in weekly status calls, quarterly business reviews, and annual meetings, as needed.
Experience with ASO tools.
Deep knowledge of local app store.
Strong written, verbal, and presentation skills.
Ability to work in a team structure that fosters collaboration.
Solid computer skills and proficient experience with MS Excel, Tableau, and PowerPoint.
Positive, energetic, and motivated personality.
Enthusiastic about the mobile app space.
Energetic and passionate about your career.
Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment.
职能类别： 促销经理 市场/营销/拓展主管
公司介绍
Booking.com B.V.是全球最大的网上住宿预订平台，隶属于Priceline Group集团（纳斯达克上市公司：PCLN）。Booking.com的日均客房预订间数超过1,500,000。Booking.com网站以及APP吸引了来自世界各地的休闲旅游和商务差旅用户。Booking.com B.V. 公司成立于1996年，向用户提供各种类型住宿及最优惠的价格，其中既有小型的家庭经营住宿加早餐旅馆，也有五星级豪华酒店。由Booking.com运营的姐妹网站Villas.com已于近期上线，致力于为客人提供自助式住宿的选择。Booking.com秉承国际化理念，支持43种语言，已有1,400,000多家住宿登记注册，遍布全球220多个国家及地区。Booking.com B.V.公司总部位于荷兰阿姆斯特丹，在全球70个国家设有204家分公司。
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. The Booking.com website is available in 43 languages, offers over 1,400,000 hotels and accommodations including more than 490,000 vacation rental properties and covers over 118,000 destinations in 221 countries and territories worldwide. It features over 100M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 20 years of experience and a team of over 15,000 dedicated employees in 204 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. The Booking.com website is available in 43 languages, offers over 1,400,000 hotels and accommodations including more than 490,000 vacation rental properties and covers over 118,000 destinations in 221 countries and territories worldwide. It features over 100M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 20 years of experience and a team of over 15,000 dedicated employees in 204 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
联系方式
- Email：vy1i4r@maildrop.greenhouse.io
- 公司地址：上班地址：北京市