北京招聘

Job 1023630
Locations China, Shanghai
Job families Marketing
Teams Marketing

SENIOR PRODUCT MARKETING MGR
Senior Product Marketing Manager

Job description

The Xbox China Team is looking for a Senior Product Marketing Ma

nager to own and drive go to market (GTM) plans for various gaming products under Xbox portfolio including but not limited to Xbox/Win10 games, Xbox One bundles and Xbox Live subscription. In this role, you will develop and execute China marketing plans to achieve or exceed financial goals for these products. We are seeking an individual who understands how to drive GTM planning and execution through influence and collaboration with a broad business background. This position is a great opportunity for a candidate who has both consumer and retail marketing experience.



Ideal Candidates Should Have The Following Strengths Or Skills

• Consumer Marketing Strategy and Tactical Planning

• Collaboration and Leadership

• Creative problem solving

• Business Management

• Games Industry Experience

Responsibilities

• Develop plans to drive brand affinity, awareness and purchase intent for Xbox products

• Plan and manage event execution for Xbox products

• Develop GTM and sustain marketing plans for Xbox products

• Manage marketing budget for Xbox games

• Be the subject matter expert on the product and customer

• Understand and communicate product trends and competitive environment

• Provide forecasting and revenue reporting for managed product’s lifecycle, drive scorecard accountability

• Measure and optimize program results and provide insights from business metrics; evaluate key indicators such as awareness, purchase intent, usage, pre-order, sell-in and sell-through.

Qualifications

A blend of strategic, consumer marketing, sales and analytical skills coupled with a tenacity for execution and delivery is required. Must be action and detail-oriented with broad knowledge of sales and marketing including solid experience working through multiple internal and external partners to achieve superior results.

The ability to generate high-impact ideas, multi-task and manage projects under pressure along with an unwavering persistence, commitment, passion and optimism for this work is essential. The candidate should have extensive experience managing and motivating cross-functional teams, exceptional communication and presentation skills, proven track record in building highly effective interpersonal relationships, and ability to manage multiple projects on schedule and within budget.



5+ years product marketing experience preferably within a global, multi-brand company. Experience in planning and executing new product launches.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

微软本着与合作伙伴共同成长、共同发展的宗旨深入开拓中国本地市场。作为一家软件平台厂商，微软通过合作伙伴业务模式，努力促进信息技术产业生态系统的建设。我们通过合作伙伴把微软的产品和服务送到用户手中，通过合作伙伴基于微软的平台开发丰富的、最适合中国市场的应用产品和解决方案来满足用户的需求。

        微软与政府有关部门及其他机构合作，积极推动缩小数字鸿沟，以帮助各层次、各地区的人们实现自己的最大潜能。多年来，无论是开展“携手助学”支持农村和边远地区教育、推进“农村信息化”建设让农民通过信息技术脱贫致富，还是实施“潜力无限”项目，合作成立社区学习中心，扶助弱势人群，都体现了我们致力于成为优秀企业公民的不懈努力。

        微软通过开发众多的软件产品和服务并提供相应的生产、授权和支持，向用户传递商业价值。目前，微软在中国业务涉及Windows客户端、服务器平台和开发工具、信息工作者产品、微软商务管理解决方案、移动及嵌入式设备、MSN和家庭消费及娱乐产品等七个方面。


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