北京招聘

职位描述：
The key accountabilities of ecommerce Traffic and PSO Manager are as follows:

Implement annual traffic planning and full year traffic efficiency optimization across different online retailers’ PC and Mobile APPs
? Support shopper experience manager to work with different sites to generate full year traffic plan and support on the offtake achievement
? Day to day executing the traffic investment across different eRetailers
? Day to day analysing on traffic effectiveness across different sites and categories.
? Drive continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.)
? Lead eCommerce annual big events for example JD 6.18, D11 traffic planning and real time optimizing

Drive search result optimization across all online retailers’ PC and Mobile APPs
? Support shopper experience manager and different sites to identify the search optimization strategy, KPIs and plan through deep understanding search key influential factors and improvement opportunities in each sites.
? Day to day on executing search optimization activities and analysing of search improvement result in all key search terms across different sites and define next step improvement plan. 举报 分享

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Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!