市场总监
上海食派士商贸发展有限公司
- 公司规模:150-500人
- 公司性质:民营公司
- 公司行业:餐饮业
职位信息
- 发布日期:2017-03-20
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:2-2.5万/月
- 职位类别:市场/营销/拓展总监
职位描述
职位描述:
Job Responsibilities
1. Managing the business development team and the development and maintenance of our platform.
2 Developing the annual marketing plan and budget with approval of the organization. Managing the implementation of the plan, budget, and cost control.
3. Evaluating and analyzing the company’s promotional activities.
4. Leading the marketing department. Assigning work and making sure the team caries out their duties.
5. Setting up role positions for members of the marketing department. Selecting personnel for the menu team, editor team, digital marketing team, and others.
6. Communicating with the regional marketing department and guiding the development of regional planning work.
7. Building relations with the media industry. Forming and maintaining relations with partners and developing new contacts.
8. Managing communication and sales platforms, including the official website, blog, WeChat, mobile App, and menu books.
9. Main Assessment Indicators: GMV platform, the number of active users, and commission income from restaurants.
Job Requirements
1. Bachelors degree or above with a major in marketing, business management, international trade, hospitality management, etc.
2. Fluent in English & Mandarin
3. More than 8 years of marketing experience and more than 3 years managing a team greater of 5+ members.
4. Organizational skills, ability to integrate multi-team resources, and promote cross team project development.
5. Passionate about food and interested in the F&B industry.
6. Well versed with the latest innovation in digital and able to transition a vision or an idea into reality within current limitations.
7. Well-organized, innovative team player with strong sense of responsibility. Able to multi-task and work independently.
8. Able to analyse market research, catering sales, and provide recommendations.
9. An ability to work to tight deadlines and within constraints. Willing to accept new challenges.
10. F&B or FMCG industry experience preferred.
工作职责:
1.管理BD团队,负责平台的合作餐厅开发、维护;
2.负责全年营销活动的计划、费用预算的制定,经批准后组织落实,并进行费用管控;
3.负责公司策划推广活动效果的评估与分析工作;
4.负责各区域营销活动方案的指导与监督工作;
5.负责宣传的拓展与开发,与媒体行业保持良好的合作关系;
6.负责公司自有媒体的规划与管理,包括企业官网、APP、官方微博、官方微信、菜单书;
7.负责各类网络推广活动的审核及指导;
8.负责与各区域市场部的沟通,并指导区域企划推广工作的开展;
9.市场部内部的设计、菜单、编辑、数字营销等团队的人员选用、培训、管理;
10.主要考核指标:平台的GMV(流水)、活跃用户数、佣金收入。
任职要求:
1.市场营销、企业管理、国际贸易、酒店管理等相关专业本科及以上学历,英文口语和书面能力熟练;
2.必8年以上市场营销相关工作经验, 并有3年以上管理岗位经验。管理团队的规模在5人以上;
3.擅长协调组织,整合多团队资源,推进跨团队项目发展;
4.热爱互联网行业,热爱中西方美食,接触面广,关注新兴事物;有互联网行业背景,熟悉移动互联网推广方式和手段的优先考虑;
5.良好的团队意识以及计划执行能力,责任心强;
6.具备一定的数字分析能力,对数字敏感;有较强的抗压能力,愿意接受新挑战,具有创新性;
7.有F&B或快消品行业相关从业经验者优先。
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Job Responsibilities
1. Managing the business development team and the development and maintenance of our platform.
2 Developing the annual marketing plan and budget with approval of the organization. Managing the implementation of the plan, budget, and cost control.
3. Evaluating and analyzing the company’s promotional activities.
4. Leading the marketing department. Assigning work and making sure the team caries out their duties.
5. Setting up role positions for members of the marketing department. Selecting personnel for the menu team, editor team, digital marketing team, and others.
6. Communicating with the regional marketing department and guiding the development of regional planning work.
7. Building relations with the media industry. Forming and maintaining relations with partners and developing new contacts.
8. Managing communication and sales platforms, including the official website, blog, WeChat, mobile App, and menu books.
9. Main Assessment Indicators: GMV platform, the number of active users, and commission income from restaurants.
Job Requirements
1. Bachelors degree or above with a major in marketing, business management, international trade, hospitality management, etc.
2. Fluent in English & Mandarin
3. More than 8 years of marketing experience and more than 3 years managing a team greater of 5+ members.
4. Organizational skills, ability to integrate multi-team resources, and promote cross team project development.
5. Passionate about food and interested in the F&B industry.
6. Well versed with the latest innovation in digital and able to transition a vision or an idea into reality within current limitations.
7. Well-organized, innovative team player with strong sense of responsibility. Able to multi-task and work independently.
8. Able to analyse market research, catering sales, and provide recommendations.
9. An ability to work to tight deadlines and within constraints. Willing to accept new challenges.
10. F&B or FMCG industry experience preferred.
工作职责:
1.管理BD团队,负责平台的合作餐厅开发、维护;
2.负责全年营销活动的计划、费用预算的制定,经批准后组织落实,并进行费用管控;
3.负责公司策划推广活动效果的评估与分析工作;
4.负责各区域营销活动方案的指导与监督工作;
5.负责宣传的拓展与开发,与媒体行业保持良好的合作关系;
6.负责公司自有媒体的规划与管理,包括企业官网、APP、官方微博、官方微信、菜单书;
7.负责各类网络推广活动的审核及指导;
8.负责与各区域市场部的沟通,并指导区域企划推广工作的开展;
9.市场部内部的设计、菜单、编辑、数字营销等团队的人员选用、培训、管理;
10.主要考核指标:平台的GMV(流水)、活跃用户数、佣金收入。
任职要求:
1.市场营销、企业管理、国际贸易、酒店管理等相关专业本科及以上学历,英文口语和书面能力熟练;
2.必8年以上市场营销相关工作经验, 并有3年以上管理岗位经验。管理团队的规模在5人以上;
3.擅长协调组织,整合多团队资源,推进跨团队项目发展;
4.热爱互联网行业,热爱中西方美食,接触面广,关注新兴事物;有互联网行业背景,熟悉移动互联网推广方式和手段的优先考虑;
5.良好的团队意识以及计划执行能力,责任心强;
6.具备一定的数字分析能力,对数字敏感;有较强的抗压能力,愿意接受新挑战,具有创新性;
7.有F&B或快消品行业相关从业经验者优先。
职能类别: 市场/营销/拓展总监
公司介绍
什么是食派士?
自1999年创立以来,食派士先后与来自上海,北京和苏州的数以百计的餐厅达成合作,我们始终致力于将食客中意的餐厅美食直接递送到中外用户手中,现在你还可以通过食派士购买电影票和生鲜杂货。我们拥有专业的中英文双语电话客服团队,随时为您提供优质的订餐服务。凭借20年丰富的行业经验,食派士目前已成为一家在中国范围内极具友好度且相当值得信赖的送餐服务公司。
What is Sherpa’s
Founded in 1999, Sherpa's delivers your favourite restaurants to you, and now you can order movie tickets and buy groceries too. We have an easy to use app and a bilingual call centre that are ready to help you if you need any assistance. We deliver from hundreds of restaurants across Shanghai, Suzhou, and Beijing, providing a friendly and reliable food delivery service with over 20 years' experience!
自1999年创立以来,食派士先后与来自上海,北京和苏州的数以百计的餐厅达成合作,我们始终致力于将食客中意的餐厅美食直接递送到中外用户手中,现在你还可以通过食派士购买电影票和生鲜杂货。我们拥有专业的中英文双语电话客服团队,随时为您提供优质的订餐服务。凭借20年丰富的行业经验,食派士目前已成为一家在中国范围内极具友好度且相当值得信赖的送餐服务公司。
What is Sherpa’s
Founded in 1999, Sherpa's delivers your favourite restaurants to you, and now you can order movie tickets and buy groceries too. We have an easy to use app and a bilingual call centre that are ready to help you if you need any assistance. We deliver from hundreds of restaurants across Shanghai, Suzhou, and Beijing, providing a friendly and reliable food delivery service with over 20 years' experience!
联系方式
- 公司地址:地址:span朝阳门北大街8号富华大厦A座11-H