北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

(BSCE)Strategic Marketing Manager 战略市场经理(职位编号:TPMT11551)

北京西门子西伯乐斯电子有限公司(BSCE)

  • 公司规模:500-1000人
  • 公司性质:合资(欧美)
  • 公司行业:电子技术/半导体/集成电路

职位信息

  • 发布日期:2012-09-07
  • 工作地点:北京
  • 招聘人数:若干
  • 工作经验:一年以上
  • 语言要求:英语良好
  • 职位类别:市场/营销/拓展经理  

职位描述

Mission of function

- Alignment of range of products and systems of CPS across segments towards common value proposition of energy efficiency, comfort, fire safety and intelligence; development of CPS portfolio towards attractive market segments and promising forward looking offerings; identification of new growth opportunities for own region but also in conjunction with global programs


Contacts (internal / external)

- CPS Strategy & Business Excellence

- Alignment with CPS Strategy Definition & Execution

- CPS Segments

- Alignement with Segment Portfolio Management / Marketing / Product Management

- BT MCI

- Market & Competitor Intelligence;Observation of trends and competition

- CPS BD / CPS Predevelopment / BT Marcom / Externals, e.g. experts, universities

- Solution business units BT BAU, BT FSS


Task

- Develop business plans for new business opportunities. Including business models, partnering models, etc.

The scope of this task can be CPS CN only, a part of a CPS global program or a program across multiple business units (e.g. BT-wide).

- Establish and maintain full market picture across segments including appropriate market segmentation (e.g. products and applications (i.e. value and quantity), channels, customer segments).

- Develop and establish trend and competitor overview across segments.

- Support marketing communication activities on CPS BU level (e.g. image marketing / horizontal topics)

- Act as sparrings partner for segments in project agreement process and enforce portfolio alignment across segments in close collaboration with segments and BD;

- Identify and assess new technologies, products or services in CPS' core business and adjacent fields that could revolutionize our business or represent a major business opportunity.

- Support global strategy definition processes, especially CPS strategy review and innovation review as well as global reportings (e.g. Balanced Scorecard and SMART / M3 reporting)


Knowledge

- Market and competitor analyses

- Business case development

- Building Automation, HVAC, Fire Safety

- Building Automation, HVAC, Fire Safety


Experience

- Experience in at least ONE of these domains(Building Automation, HVAC, Fire Safety)

- Lead projects across organization and ensure high quality results

- Product market responsibility for a product or a whole product line


Education and Language

- Typically degree in electrical-, SW- or HVAC engineering;

- Business, marketing and/or economics (e.g. MBA, executive master, …)

- Good command of English


Capabilities

- Business Results Orientation

- Strategic-Innovative Orientation

- Collaboration Influencing

公司介绍

北京西门子西伯乐斯电子有限公司成立于1995年,是西门子楼宇科技集团在中国***的研发与生产基地,现已发展成为西门子楼宇科技集团在全球最重要的研发与制造中心。公司自成立以来,始终立志成为亚太地区消防、安防、暖通空调产品的市场领导者,长期专注于为中国客户研发、设计、生产和销售高性能的消防及安防电子产品、暖通空调产品等,以及提供相关的专业技术服务。产品远销东南亚以及拉丁美洲近30多个国家和地区。我们期待着您的加盟,共同实现目标。在这里,您会体验到国际化的工作环境,拥有卓越的职业发展机会。

Established in 1995, Beijing Siemens Cerberus Electronics Ltd. (BSCE) is the only R&D and manufacturing center of Siemens Building Technology Group in China. Now it has become the most important part of Siemens Building Technology. Since its establishment, BSCE has always been determining to become the market leader of the products manufacturing in the fire safety, security, HVAC in the Asia-Pacific region. And also it focuses on R&D, manufacturing and selling high-performance electronic fire-fighting and security products, HVAC products, etc, and providing relevant professionally technical services. Its products are exported to nearly 30 countries in Southeast Asia and Latin America. We look forward to your joining to help us realize our objectives; you will get excellent opportunities for individual career development and experience a multinational working environment.

邮箱: hr.bsce@siemens.com

联系方式

  • Email:hr.bsce@siemens.com
  • 公司地址:地址:span西北旺丰智东路1号