北京招聘

Mission of function

- 在公司政策、预算范围内，全面负责公司开展企业形象/品牌广告/产品宣传及各种公关活动， 全方位支持和促进销售增长。

In line with the company strategies and annual budget, be responsible for conducting marketing activities efficiently in terms of corporate image, product promotion & advertisement, and various PR activities; Fully support and promote the growth of sales.

Contacts (internal / external)

- 外部: 广告公司; 媒体; 相关政府部门;

External: Advertisement Company, Media, Government Authorities

- 内部: 公司各部门及集团内部。

Internal: Relevant departments within company, Functional Departments within SAT

Task

1.市场策划: 根据公司政策，进行年度品牌规划和形象建设,包括品牌定位/品牌口号/宣传片等。

Market planning: Responsible for brand programming and image establishment year plan, including brand orientation, slogan, TV promotion and so on.

2.宣传计划: 负责在预算范围内制定公司全国性的年/季/月广告宣传计划:内容/媒体/费用等。

Advertisement: Responsible for making yearly/quarterly/monthly nationwide advertising and promotion plan, including content, media and cost within yearly budget.

3.公关计划: 制定并组织公司年/季/月度公关活动计划:爱耳日/助残日/聋康等。

PR: Responsible for making yearly/quarterly/monthly PR activities plan and follow up the plan, such as for national protect ear day, charity day for disabled, and CRRCDC etc.

4.产品策略: 制定不同产品/产品不同生命周期的广告策略。

Product Strategy: Responsible for making strategy for different products, life cycles and advertisement.

5.广告宣传模型: 设计各种日常宣传模型(含不同媒体和不同文体:新闻/软文/专题/广告/橱窗/户外广告牌)的规范设计并推广。

Ads pattern: Responsible for standardizing design of various daily promotion mode in terms of different media and style, such as news, special topics, windows and advertisements.

6.形象推广: 协助建设公司的社会形象并推广（包括展览会议/新闻发布会议/各种事件营销），以及其它市场资料的设计及推广。

Corporate image: Assisting with building up public corporate image（including exhibition, press conference and other marketing activities）

7.期刊编辑: 协助编辑听力世界期刊和特定报刊专辑的编订。

Magazine: Assisting in editing Hearing World Magazine and special newspapers.

8.网站管理: 负责公司网站的建设和维护。

Website: Building and maintaining company’s website.

Knowledge

- 市场营销知识

Marketing Communication and Marketing Management Knowledge

Experience

- 5年左右相关品牌推广经验

At lease 5 years working experience in brand promotion

Education and Language

- 本科及以上学历，良好的英语水平

Bachelor degree and above, good English skills

Capabilities

- Business Results Orientation

- Customer Orientation

- Intercultural Sensitivity

- Team Development

- Value Orientation

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　　江苏省苏州市工业园区苏桐路120号 邮编：215021

　　邮箱：recruit.shil@siemens.com