北京招聘

职位描述：

Job summary:

As a key member of the ASPAC regional management team the marketing manager is responsible for coordination and execution of all aspects of marketing activities including market strategies, market intelligence, product portfolios, and market communication in the ASPAC region.

Also acting as a liaison between global marketing organizations and each of the countries within the region, the marketing manager strives to maintain consistency with global positioning while adapting content for ASPAC region.

Working closely with the regional management team, the marketing manager identifies key strategic opportunities to cooperatively drive growth opportunities and increase business profitability within Asia Pacific.

Main responsibilities

(1) Working with HealthCare management to create marketing strategy, tactics and marketing programs; ensuring effective execution of the marketing programs

(2) Working within corporate strategies and policy frameworks, designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies set by the organization to meet marketing requirements supporting short and long-term business needs in ASPAC

(3) Overseeing market research and monitors competitor activity to identify opportunities and trends within existing and new market segments

(4) Overseeing the development of marketing plans for the company's products/brands, including pricing strategies, sales plans, and implementation of product strategies

(5) Developing and attaining key performance indicators for implemented marketing strategies

(6) Overseeing brand/product introductions, marketing/sales campaigns, promotion activities, and advertising and assesses their success against the plan

(7) Ensuring connection between marketing and sales functions and supervises their joint work with distribution channels.

(8) Overseeing direct marketing, advertising, news release and event marketing in ASPAC

(9) Conducting and analysing market research for risks and marketability of potential products and product features; supplying information of research work and industry intelligence to HealthCare management

(10) Creating and maintaining annual marketing budgets

(11) Managing a team of Marketing professionals located throughout the region, including training, coaching, performance management, etc. to drive the delivery of expected outcomes.

Competencies (skills, knowledge, behaviours)

Degree: Bachelor degree and above

Experience: 10+ years of business management experiences in healthcare industry in ASPAC region. Marketing experience is a plus

Languages: Fluently English and Mandarin

IT-knowledge: Familiar with Business IT tools and knowledge

Technical skills: Healthcare industry, radiology and hospital IT background

Soft skills: Sense of marketing. Good leadership competencies and customer focus. Strong communication skills.

Specific skills / other: Extensive knowledge of Agfa products and product marketing

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Agfa医疗有着百年历史。随着科技的进步，其数字化影像处理技术及产品也得到日新月异的发展。代表医学图像处理行业基准的爱克发，依靠其经验和专门技术的完美结合，提供了最高标准的医疗解决方案。作为在欧洲独占鳌头的图像存储及通讯系统市场的领导者，Agfa在欧洲拥有 300 多台影像存储及通信系统装置，在世界各地共拥有850多台；凭借其战略上的领导能力，爱克发成为多项 Frost & Sullivan 奖的大赢家。
    尤其是在医疗产品方面，Agfa还被誉为影像存储及通讯系统（PACS）和放射科信息系统（RIS）的供应商和整合专家，Agfa医疗分别推出了数字化医学成像系统、计算机放射成像系统(CR)以及医学影像管理信息系统（PACS），这些产品在全球范围内得到广泛应用。
    以整个医院为范围，在放射方面取得成功的基础上，Agfa将其医疗保健业务扩展为以整个医院为范围的解决方案，这些解决方案可以将没有联系的各个部门的信息转换成一个集成的网络。凭借在整个医疗保健领域的经验和诸多大小不一机构，Agfa可以帮助医院和医疗保健机构进行规划、实施和集成，以使临床和管理进程最优化，并创建全院范围内的系统。作为无可非议的中间连接性和集成专家，Agfa的解决方案覆盖并连接了当前的IT 基础设施以发挥已有的模式和技术的优势，并创建无缝的信息流。我们以患者为中心的方法给工作人员提供了护理过程中患者的综合情况，也更容易做出实时决定。我们的解决方案将信息转变为知识，使医疗专家，医院管理和医疗保健实施组织可以更好的照料患者，还可以提高财务效益和操作效率。