北京招聘

职位描述：

1 – FIELD OF EXPERTISE:MARKETING

2 – JOB TITLE AND RESPONSIBILITY:

- Job title: Junior brand manager (food service)

- Core responsibilities: Reporting to the Marketing Manager, you will be the developer and relay of the Foodservice promotional actions as defined in the marketing plan.

3 – LEVEL:

3.1 Reporting links: Reporting to (L+1): Marketing Manager

3.2 RELATIONS

Internal	External
· Marketing Manager in SH · Business Development Manager– FS · Central marketing in France · Quality and regulatory	· Local distributor · Food Service customers · Advertising / Design agencies etc., · Culinary Schools/Associations

4 – MISSIONS:

· Events

- Organize and coordinate in the Food service events.

- Involve in the planning of annual FS marketing calendar

- Provide guideline and support to regional marketing events

- Recommendation of activities to implement and discuss with the sales and marketing teams.

- Development and sourcing the necessary elements for these events: premiums, POSM, venue, recipe.etc.

- Presentation of events operations to customers and distributors.

- Analysis of events results: volumes, budget, sales effectiveness, return on investment, qualitative aspects.

· CREATION

- Development of FS tools including professional recipes, product leaflet and functional tools

- Liaise with chefs, technical support team to come out with ideas and promotional material

- Ensures the POSM developed by regional distributor marketing comply with the Brand guidelines when used by in their communication activities

· INFORMATION MANAGEMENT

- Collect and analysis of market trend, competitors

- Collect and analysis of internal sales data to provide insight for management.

- Share the China best practises and market trends to French team to optimize China practice

· Product Innovation

- Collect & analysis of market information and consumer insights

- Work with French marketing team in developing packaging materials for China market

- Recommend and implement the launch plan

- Liaise with internal and external resources to ensure successful launch of new products

- Follow up with launch activities and assess performance.

· KA support

- Develop relationships with Key accounts, to conduct promotional events in conjunction with KA marketing team

5 – REQUIRED PROFILE:

5.1 Background:

Study: Bachelor Degree

Working Experience: min 2 years solid experience in Food Service channel Marketing. Experience in the FMCG industry is a must

5.2 Knowledge of: Event organization, Product and brand positioning, marketing plan / marketing mix strategy, KA management, innovation, languages (English)

5.3 Experience in: Marketing process, information analysis and summary, techniques for making recommendations and drawing up briefs, assessment of proposals, project management, interpersonal and group communication,

5.4 Behavioural skills: The ideal candidate will be a confident, proactive and dynamic leader, who is also a collaborative team player, flexible and receptive to new ideas, positive and constructive, down to earth and pragmatic, energetic and perceptive, hardworking and efficient, analytical and attentive to detail, A sense of responsibility and high professional standards, honesty and integrity,

6 – STATUS AND CONDITIONS:

6.1 Level: Junior

6.2 Salary package: based on experience

6.3 Material supplied: Cell phone + Laptop

6.4 Location: Shanghai

6.5 Benefits linked to the position:

7 - EVALUATION CRITERIA

· Respect of deadlines

· Quality of recommendations

· Quality of implemented actions

· Effectiveness of implemented actions

· Quality and consistency of reporting

· Sense of field and business efficiency

· Compliance with marketing plans and Group strategy

· Ability to provide relevant personal vision in his/her field of activity

· Language: English is a must

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公司介绍
    兰特黎斯集团创立于1933年，由BESNIER先生在法国西部产奶核心区建立，目前已发展成为全球最大的乳制品集团。2011年集团销售额达147亿欧元，其中国际出口业务占75%。
    迄今为止，兰特黎斯集团在35个国家共拥有198多个生产基地。旗下的著名品牌如Président（总统），Galbani，Lactel（兰特），Bridel，Société等在全球160多个国家蓬勃发展。
    兰特黎斯集团拥有丰富的乳制品生产经验，15年来一直致力于为亚洲市场提供优质的乳制品。

Group Introduction
Founded in 1933 by Mr Besnier in the west side of France, at the heart of the dairy region, Lactalis Group is now the world n°1 dairy group with an annual turnover of 14.7 billion euros in 2011 (75% outside of France).
With more than 198 production sites in 35 countries, Lactalis Group is active in more than 160 countries through a prestigious brand portfolio including Président, Galbani, Lactel, Bridel, Société…
With its strong dairy expertise, Lactalis Group has been exported its products in Asia for more than 15 years.

品牌介绍

President 总统

    1968年，总统品牌诞生了。作为***的法国品牌，总统旗下产品销往全世界160多个国家，2010年度销售额高达15亿欧元。它拥有强大的产品线包括奶油、黄油、天然奶酪、加工奶酪等乳制品。其不仅能满足人们日常烹调需要，同时也是***厨师烹饪的必备之选。
    总统品牌的诞生对兰特黎斯集团具有里程碑意义，它今天也已发展成为集团的标志性品牌之一。


Brand Introduction
Since its orgins in 1968, the Président brand has been designed to become a prestigious French brand, present in more than 160 countries. It is also a billionnaire brand, achieving a turnover of 1.5 billion euros in 2010. Président brand has a large range of dairy products such as cream, butter, natural cheese or processed cheese, suitable for the demand of everyday cooking as for those of the great chefs.
Président is one of the Lactalis group’s symbolic flagship brands today.

 
Lactel 兰特

    兰特于1968年在法国诞生，是法国领先的液态奶品牌。
    兰特拥有强大的液态奶产品线，包括：纯牛奶，有机牛奶，羊奶，婴幼儿牛奶，学生牛奶等。
    兰特：法国领先的液态奶品牌，享誉市场超过40年。

Lactel was born in 1968. Now it has become a leading liquid milk brand in France.
Lactel has a large range of liquid milks: plain milks, organic milks, goat milks, baby milks, school milks etc.
LACTEL: A LEADING MILK BRAND IN FRANCE FOR OVER 40 YEARS.